ADVERTISINGETHICSANDAUDIENCEMANIPULATION:ASTUDY OF COGNITIVE DISSONANCE IN LAGOS MEDIA AD CAMPAIGNS
BY IBUKUNOLUWA ADESOYE ABSTRACT Advertisement is a tool to help the public get to know more product, service and information that can make life easier…
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THE EVOLUTION AND IMPACT OF SOCIAL MEDIA ADVERTISING ON MODERN CONSUMER BEHAVIOR
BYHOPE UZOAMAKA ATOBATELEMBA CANDIDATE ABSTRACT The rapid evolution of social media has transformed it from a grassroots communication platform into one of the most powerful advertising tools of the digital age. This study investigates the impact of…
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CORPORATE SOCIAL INVESTMENT AND LOCAL DEVELOPMENT OUTCOMES: A CASE STUDY OF COCA-COLA’S COMMUNITY ENGAGEMENT IN NIGERIA’S FEDERAL CAPITAL TERRITORY
BY GLORIA IKIBAH AND DR. SAMMY ADRIAN AJUFO ABSTRACT This study explores the potential of Corporate Social Investment as a strategic approach that not only addresses community development outcomes but also enhances competitive advantage. By examining…
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THE EFFECT OF COMPENSATION AND BENEFITS ON EMPLOYEE RETENTION IN THE CANADIAN EMPLOYMENT SYSTEM
BY ONYEKA JOHN IKEOBI onyekaikeobi@yahoo.com LLBS/EMBA-HRM /005212/001124/000030 EMBA – EXECUTIVE MASTER OF BUSINESS ADMINISTRATION IN HUMAN RESOURCE MANAGEMENT (HRM) PROFESSIONAL CERTIFICATE PROGRAMME, 2024/2025 SESSION. Abstract This paper…
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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS OPERATIONS, CHALLENGES AND SOLUTIONS.
BY EZE NENNA VICTORIA 08069334221 ABSTRACT Artificial Intelligence (AI) is one of the most transformative technologies today, transforming the world business scene. From facilitating the automation of mundane administrative tasks to aiding strategic…
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FROM ROOTS TO REMEDIES: ASSESSING THE EFFICACY OF INDIGENOUS HERBAL PRACTICES IN ORGANIC POULTRY HEALTH AND CULTURAL CONTINUITY.
BY Evelyn Chinenye Eze 08039148534 Abstract Native herbal treatments have gained attention again as sustainable substitutes for synthetic veterinary medications due to the growing interest in organic chicken production around the world. Plant-based…
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SME DEVELOPMENT IN CALABAR: INVESTIGATING CHALLENGES, OPPORTUNITIES, AND STRATEGIC GROWTH PATHWAYS
By Esther Divine Agabaidu estherraymond78@gmail.com ABSTRACT Small and Medium Enterprises (SMEs) are globally recognized as engines of economic growth, employment generation, and innovation. In Nigeria, SMEs contribute nearly half of the national GDP and…
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STRATEGIC NARRATIVES AND NATION BRANDING; THE ROLE OF MEDIA IN SHAPING NATIONAL IDENTITY
BY EKOH FAVOUR OZIOMA AND DIVINE CHIDIMMA EZE Abstract This study investigates the influence of strategic nation-branding narratives, media trust, and social media engagement on public perception of Nigeria’s nation brand, using a convergent parallel…
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FAITH, CULTURE, AND CINEMATIC NARRATIVES: EXAMINING CHRISTIAN REPRESENTATIONS IN SELECTED NIGERIAN FILMS
BY EBENEZER ALEXANDER IKECHUKWU 08030609053 ABSTRACT The increasing incorporation of religious themes in Nigerian cinema has generated scholarly interest in how Christianity is represented and interpreted within Nollywood productions. While many films…
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CRISIS IN THE COMMENT SECTION: EXAMINING NIGERIAN BRANDS’ ACTIVE LISTENING AND RESPONSE STRATEGIES ON SOCIAL MEDIA
BY DORKONG RIMDAN, RICHARD ASIEGBU, AND DR JOHN NKAMIANG Abstract Social media comment sections have evolved into critical arenas where brand reputation can be rapidly shaped or undermined. In Nigeria, the widespread use of platforms such as Facebook,…
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