THE ROLE OF DIGITAL FINANCIAL SERVICES IN DRIVING SMALL AND MEDIUM ENTERPRISE (SME) GROWTH IN NIGERIA.
BY NWACHUKWU ONUOHA CHRISTIAN 08037786655 onealng002@yahoo.com ABSTRACT Small and Medium Enterprises (SMEs) remain vital drivers of employment generation, poverty reduction, innovation, and economic diversification in Nigeria. Despite their significant…
Read More
The Role of Emotional Intelligence in Enhancing Church Leadership and Ministry Effectiveness
BY Nwachukwu Emeka Emmanuel ABSTRACT This study examines the role of emotional intelligence (EI) in enhancing the effectiveness of church leadership and ministry in Nigeria. Emotional intelligence, defined as the ability to recognize, understand, and…
Read More
THE ROLE OF ADVERTISING IN MARKETING CONSUMER GOODS: A STUDY OF NATURAL HEALTHY FRUIT DRINK MARKETING WITHIN ABUJA, NIGERIA
NKECHINYERE STEPHANIE CHINEDU-OKORO kekestephanie@yahoo.co.uk +2348034510095 ABSTRACT Every business is designed to identify, anticipate and satisfy a customer’s need or to render services for profitability. Marketing activities are directed to…
Read More
NIGERIAN YOUTHS AND NATIONAL DEVELOPMENT: PROSPECTS, CHALLENGES AND FUTURE PATHWAYS
BY NGOZI JENNIFER CECILIA EZEMA ABSTRACT National development is closely tied to the capacity, engagement, and empowerment of a nation’s youth population. In Nigeria, youths constitute more than 60% of the population, representing a demographic dividend…
Read More
Strategic Leadership and Organizational Growth in Faith-Based Institutions: A Case Study Approach
By Nelly Nwachukwu Abstract Faith-based institutions (FBIs) in Nigeria play a pivotal role in spiritual, social, and economic development, yet their sustainability depends heavily on effective leadership. This study investigates the relationship between…
Read More
Motivating Workforce for Higher Productivity: A Case Study of Ogoja Local Government Area, Cross River State
By MOSES OGAR OLAYI msesolay i5353@gmail.com 07061020185 Abstract This study investigates how motivation practices influence workforce productivity in Ogoja Local Government Area, Cross River State, Nigeria. Anchored on Herzberg’s two factor theory, the…
Read More
The Impact Of Effective Internal Communication On Employee Engagement And Productivity In Some Selected Nigerian Organizations
By Michael Dibie +2347035625518, ikemyk80@gmail.com Abstract Effective internal communication is a cornerstone of organizational success, influencing employee engagement, morale, and productivity. This study investigates the impact of internal…
Read More
CRISIS COMMUNICATION AND REPUTATION RECOVERY: A COMPARATIVE STUDY OF GTBANK’S HANDLING OF THE VDM CONTROVERSY VS FIDELITY BANK’S BRAND STRATEGY
BY Menke-Ere Michelle Asiegbu Abstract In today’s banking world, reputation is key. Mishandling crises can destroy trust and cause financial loss. Banks risk millions in losses and up to 25% customer attrition during such events. Thus, effective…
Read More
DETERMINANTS OF POOR SERVICE DELIVERY IN NIGERIAN PUBLIC HEALTH INSTITUTION: AN EMPIRICAL REVIEW
BY JULIET NKIRUKA ONUCHUKWU ABSTRACT Quality healthcare service delivery is fundamental to patient satisfaction and public trust. Yet, Nigerian public health institutions continue to face persistent challenges that undermine service quality, prompting…
Read More
A SYSTEM-DRIVEN LEGAL TECHNOLOGY MODEL FOR ENHANCING ACCESS TO JUSTICE IN NIGERIA
BY JOYCE CHIAMAKA IWEJUO ABSTRACT Access to justice remains a fundamental pillar of democratic governance and the rule of law. However, in Nigeria, persistent challenges such as procedural delays, high litigation costs, inadequate infrastructure, limited…
Read More
