Strategic Marketing

FUTURE-PROOFING ENTERPRISES IN EMERGING ECONOMIES: STRATEGIC PATHWAY TO BUILDING SUSTAINABLE, SCALEABLE AND INNOVATION-DRIVEN BUSINESS GROWTH

BY ANGELA KELECHI IBEAKO angelakelechiibeako@gmail.com 07039338364 ABSTRACT Enterprises in emerging economies such as Nigeria face a dual reality: immense growth […]

FUTURE-PROOFING ENTERPRISES IN EMERGING ECONOMIES: STRATEGIC PATHWAY TO BUILDING SUSTAINABLE, SCALEABLE AND INNOVATION-DRIVEN BUSINESS GROWTH Read More »

CUSTOMER COMPLAINT MANAGEMENT AS A STRATEGIC TOOL FOR CUSTOMER RETENTION IN SERVICE-ORIENTED BUSINESSES

By ADEAZE AKOBUEZE PATIENCE gracesparkle26@gmail.com ABSTRACT In today’s hypercompetitive service environment, customer retention has become a critical driver of profitability

CUSTOMER COMPLAINT MANAGEMENT AS A STRATEGIC TOOL FOR CUSTOMER RETENTION IN SERVICE-ORIENTED BUSINESSES Read More »