EFFECT OF EXCHANGE RATE FLUCTUATIONS ON EXPORT PERFORMANCE IN NIGERIA
By DOARTHY ALIKA Abstract This study examined how exchange rate fluctuations affected export performance in Nigeria from 2015 to 2025. The naira’s persistent volatility has concerned policymakers and exporters, given the country’s reliance on oil and…
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WORKFORCE DIVERSITY AND EMPLOYEE PERFORMANCE IN THE NIGERIAN BANKING INDUSTRY: EVIDENCE FROM FIRST BANK NIGERIA LTD. (2020–2024)
BY DOARTHY ALIKA ABSTRACT Workforce diversity has become an important strategic consideration for organizations seeking to enhance employee performance, innovation, and competitiveness in an increasingly globalized business environment. In the Nigerian…
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BUILDING TRUST IN TURBULENT TIMES: ORGANIZATIONAL TACTICS AGAINST DIGITAL MISINFORMATION
BY CHINOMSO JOY OBIOHA ABSTRACT In today’s world, false information within the online space is a big problem for companies. It can hurt their reputation and the trust people have in them. This study examines the best ways for companies to address…
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SUCCESSION PLANNING AS A STRATEGY FOR SUSTAINING FAMILY BUSINESSES IN NIGERIA
BY CHIEF EMEKA P. EZEKWE 08037111737 Abstract This study investigates succession planning as a key strategy for sustaining family businesses in Nigeria. Family-owned enterprises contribute significantly to economic development and job creation in the…
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SEEING OPPORTUNITY IN UNCERNTITY: A NARRATIVE STUDY OF SMALL BUSSINESS FOUNDERS NAVIGATING ECONOMIC TRANSITIONS IN SUB SAHARAN AFRICA
BY CHIAMAKA ESTHER OBASI Chiamakaobasi996@gmail.com 09029964353 ABSTRACT Small businesses constitute a major driver of employment creation, income generation, and local economic development across Sub-Saharan Africa. However, founders of these…
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STRATEGIES FOR PREVENTING AND INTERVENING IN DRUG ABUSE AMONG NIGERIAN YOUTHS: A PUBLIC HEALTH PERSPECTIVE
BY BANKOLE KAMORUDEEN TUNDE ABSTRACT Drug abuse among Nigerian youths has become a menace that cuts across every part of the nation affecting all age ranges of the youth starting from primary school pupils. Various substances that evoke the same…
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From Clicks to Connections: Case Studies of Paystack, Flutterwave, and PiggyVest and How Nigerian FinTech Leverage Experiential Marketing for User Engagement and Brand Growth
By Arit Effanga, Urenna Ochulo & Dr. Sammy A. Ajufo Abstract The Nigerian fintech sector has rapidly evolved from basic payment processing to comprehensive financial services, including savings, lending, and investments. With over 250 startups…
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FUTURE-PROOFING ENTERPRISES IN EMERGING ECONOMIES: STRATEGIC PATHWAY TO BUILDING SUSTAINABLE, SCALEABLE AND INNOVATION-DRIVEN BUSINESS GROWTH
BY ANGELA KELECHI IBEAKO angelakelechiibeako@gmail.com 07039338364 ABSTRACT Enterprises in emerging economies such as Nigeria face a dual reality: immense growth potential alongside systemic barriers including infrastructural deficits, policy…
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THE IMPACT OF ELEVATED HOUSING PLATFORMS SYSTEM ON PERFORMANCE AND SPACE UTILIZATION OF GROWING PIGS
BY ALEXANDER IKECHUKWU EBENEZER Abstract Pig production is a cornerstone of global agriculture, providing food security, employment, and economic stability. Housing systems are central to productivity, influencing animal welfare, growth performance, and…
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STRATEGIC INNOVATION AND COMPETITIVE ADVANTAGE: LESSONS FROM TECH STARTUPS IN NIGERIA
BY ALABI DAVID BOLU Email: minstreldavidalabi@gmail.com Abstract Strategic innovation has increasingly become a critical determinant of competitive advantage within emerging technology ecosystems, particularly in developing economies such as Nigeria.…
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