EVALUATING THE ROLE OF CORPORATE COMMUNICATIONS IN BUILDING ORGANIZATIONAL REPUTATION: A CASE STUDY OF HEARTLAND ALLIANCE LTD/GTE, NIGERIA
By Wisdom Okoi Iferi +234 7013800112 wisdomiferi24@gmail.com Abstract This study evaluates the role of corporate communications in building organizational reputation within Heartland Alliance LTD/GTE, a leading non-governmental organization in Nigeria.…
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LEVERAGING TECHNOLOGY FOR ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM SMES IN EDO STATE, NIGERIA.
By Tule Peter Amaya-Akpala Abstract This study examines the role of technology adoption in enhancing organizational performance among small and medium-sized enterprises (SMEs) in Edo State, Nigeria. SMEs are widely recognized as critical drivers of…
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TALENT MONITIZATION: IMPLEMENTING BRAND COMMUNICATIONS STRATEGIES ON IN-HOUSE TALENT FOR BRAND GROWTH OF TRADITIONAL MEDIA ORGANIZATIONS
BY SOLOMON UNYA ABSTRACT The rapid digital transformation of the global media industry has disrupted traditional business models, compelling legacy broadcasters to reconfigure their strategies for relevance and sustainability. In Nigeria,…
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BUILDING BUSINESS SYSTEMS AND STRUCTURES FOR SUSTAINABLE GROWTH OF SMEs IN NIGERIA: A STRATEGIC MANAGEMENT PERSPECTIVE
BY SIMON EGBUNU DOCTOR OF STRATEGIC MANAGEMENT AND LEADERSHIP DEVELOPMENT Abstract Small and medium sized enterprises (SMEs) are critical drivers of innovation, employment, and inclusive growth in Nigeria, yet their sustainability remains fragile due to…
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INTEGRATING AI TOOLS IN ORGANISATIONAL COMMUNICATION: NAVIGATING OPPORTUNITIES, RISKS AND ETHICAL IMPLICATIONS
BY RITKATMWA BRENDA GWAN & AMAZING UGONMA EKEDEBE School of Communications and Media Studies, Learn to Live Business School UK. Abuja Nigeria +234 803 5034207 ritgwan@gmail.com +234 803 947 9346 amazingmystique@gmail.com Abstract …
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UNDERSTANDING TARGET MARKET NEEDS: A STRATEGIC APPROACH TO BUSINESS STARTUPS
BY POLYCARD OKECHUKWU UGWU ABSTRACT In today’s competitive business environment, startups face significant challenges in achieving sustainable growth and profitability. Innovation alone no longer guarantees success; rather, the ability to understand and…
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NAVIGATING DEEP UNCERTAINTY: BEHAVIORAL STRATEGY AND ORGANIZATIONAL RESILIENCE IN TIMES OF CRISIS, A CASE STUDY OF THE IGBO APPRENTICESHIP PROGRAM IN ONITSHA.
BY PASTOR ISRAEL OLEDIBE pastorisraeloledibe@gmail.com +2348064732616 ABSTRACT Crises marked by deep uncertainty continue to expose vulnerabilities in global business systems, particularly in fragile economies where formal support structures are weak.…
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MANAGING ONLINE REPUTATION: STRATEGIES FOR NIGERIAN COMPANIES IN THE DIGITAL ERA
By Okpara Jude Chizaram +234 811 365 2291 okparajude9@gmail.com ABSTRACT The rapid digital transformation of Nigeria’s business environment has redefined how companies manage public image, stakeholder relationships, and competitive positioning. This…
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IMPACT OF POWER SUPPLY ON THE PERFORMANCE AND GROWTH OF SMES: EVIDENCE FROM SELECTED FIRMS IN ENUGU STATE
BY ODIHEKANDU NKEMJIKA Author Note I have no conflict of interest to disclose. Correspondence concerning this article should be addressed to Odihekandu Nkemjika. Email: onkemjika@gmail.com. Abstract This research looks at the impact of power supply on…
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THE ROLE OF DIGITAL FINANCIAL SERVICES IN DRIVING SMALL AND MEDIUM ENTERPRISE (SME) GROWTH IN NIGERIA.
BY NWACHUKWU ONUOHA CHRISTIAN 08037786655 onealng002@yahoo.com ABSTRACT Small and Medium Enterprises (SMEs) remain vital drivers of employment generation, poverty reduction, innovation, and economic diversification in Nigeria. Despite their significant…
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