EVALUATING THE ROLE OF CORPORATE COMMUNICATIONS IN BUILDING ORGANIZATIONAL REPUTATION: A CASE STUDY OF HEARTLAND ALLIANCE LTD/GTE, NIGERIA
By Wisdom Okoi Iferi +234 7013800112 wisdomiferi24@gmail.com Abstract This study evaluates the role of corporate communications in building organizational reputation within Heartland Alliance LTD/GTE, a leading non-governmental organization in Nigeria.…
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Biafra Agitation and Economic Instability in Igboland: An Analysis of Its Impact on Local Livelihoods.
by ugwu genevieve ginikachukwu 23409037107087 srmarygenevieveg@gmail.com ABSTRACT The resurgence of the Biafra agitation has remained a defining socio-political and economic challenge in Nigeria, particularly within the South-East region commonly…
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TALENT MONITIZATION: IMPLEMENTING BRAND COMMUNICATIONS STRATEGIES ON IN-HOUSE TALENT FOR BRAND GROWTH OF TRADITIONAL MEDIA ORGANIZATIONS
BY SOLOMON UNYA ABSTRACT The rapid digital transformation of the global media industry has disrupted traditional business models, compelling legacy broadcasters to reconfigure their strategies for relevance and sustainability. In Nigeria,…
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BUILDING BUSINESS SYSTEMS AND STRUCTURES FOR SUSTAINABLE GROWTH OF SMEs IN NIGERIA: A STRATEGIC MANAGEMENT PERSPECTIVE
BY SIMON EGBUNU DOCTOR OF STRATEGIC MANAGEMENT AND LEADERSHIP DEVELOPMENT Abstract Small and medium sized enterprises (SMEs) are critical drivers of innovation, employment, and inclusive growth in Nigeria, yet their sustainability remains fragile due to…
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INTEGRATING AI TOOLS IN ORGANISATIONAL COMMUNICATION: NAVIGATING OPPORTUNITIES, RISKS AND ETHICAL IMPLICATIONS
BY RITKATMWA BRENDA GWAN & AMAZING UGONMA EKEDEBE School of Communications and Media Studies, Learn to Live Business School UK. Abuja Nigeria +234 803 5034207 ritgwan@gmail.com +234 803 947 9346 amazingmystique@gmail.com Abstract …
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Digital Noise or Democratic Voice? “Assessing the Role of Social Media in Sustaining or Destabilizing Public Communication in Nigeria”
By Peter Nweke School of Communication and Media Studies LLBSUK PGD Cohort 2 Abstract: This study interrogates the dual role of social media in Nigeria’s public sphere, asking whether it functions as a “Democratic Voice” that sustains civic…
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RISK MANAGEMENT AND ITS IMPACT ON ORGANIZATIONAL EFFICIENCY: EVIDENCE FROM NIGERIAN FIRMS
By Oye-Oyewo Tofoye Abstract Risk is an unavoidable reality for organizations, but the way firms respond to it often determines whether they operate efficiently or struggle to survive. This pilot study explores how risk management practices and risk…
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AFRO-PARENTING CULTURE AND THE IMPACT & EARLY INFLUENCE OF COMMUNICATION PATTERNS ON FAMILIES IN SUB-SAHARAN AFRICAN SOCIETIES.
By Owareobor Robor-Bliss Owisi ABSTRACT This study examined Afro-parenting culture and the impact and early influence of communication patterns on families in sub-Saharan African societies, with a focus on examining key cultural values of Afro-parenting,…
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Leadership Styles and Employee Engagement in Nigerian Financial Institutions: A Study of Zenith Bank, GTBank, and Access Bank
By Olasiji Akanmu Olamiju Abstract This study explores the relationship between leadership styles and employee engagement in Nigerian financial institutions, focusing on three major banks—Zenith Bank, Guaranty Trust Bank (GTBank), and Access Bank. The…
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MANAGING ONLINE REPUTATION: STRATEGIES FOR NIGERIAN COMPANIES IN THE DIGITAL ERA
By Okpara Jude Chizaram +234 811 365 2291 okparajude9@gmail.com ABSTRACT The rapid digital transformation of Nigeria’s business environment has redefined how companies manage public image, stakeholder relationships, and competitive positioning. This…
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