MANAGING ONLINE REPUTATION: STRATEGIES FOR NIGERIAN COMPANIES IN THE DIGITAL ERA
By Okpara Jude Chizaram +234 811 365 2291 okparajude9@gmail.com ABSTRACT The rapid digital transformation of Nigeria’s business environment has redefined how companies manage public image, stakeholder relationships, and competitive positioning. This…
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AGRI-ENTREPRENEURSHIP AND RURAL DEVELOPMENT: OPPORTUNITIES, CHALLENGES, AND POLICY IMPLICATIONS FOR WOMEN AND YOUTHS IN NIGERIA
BY OGBONNA, OGADINMA EZENWA ogbonnaogadinma@gmail.com +2348037102874 Abstract Agriculture contributes about 25% to Nigeria’s GDP and engages nearly 70% of the rural labour force, yet rural poverty remains high at 52%, disproportionately…
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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS OPERATIONS, CHALLENGES AND SOLUTIONS.
BY EZE NENNA VICTORIA 08069334221 ABSTRACT Artificial Intelligence (AI) is one of the most transformative technologies today, transforming the world business scene. From facilitating the automation of mundane administrative tasks to aiding strategic…
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SEEING OPPORTUNITY IN UNCERNTITY: A NARRATIVE STUDY OF SMALL BUSSINESS FOUNDERS NAVIGATING ECONOMIC TRANSITIONS IN SUB SAHARAN AFRICA
BY CHIAMAKA ESTHER OBASI Chiamakaobasi996@gmail.com 09029964353 ABSTRACT Small businesses constitute a major driver of employment creation, income generation, and local economic development across Sub-Saharan Africa. However, founders of these…
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STRATEGIC INNOVATION AND COMPETITIVE ADVANTAGE: LESSONS FROM TECH STARTUPS IN NIGERIA
BY ALABI DAVID BOLU Email: minstreldavidalabi@gmail.com Abstract Strategic innovation has increasingly become a critical determinant of competitive advantage within emerging technology ecosystems, particularly in developing economies such as Nigeria.…
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SOCIAL MEDIA USE AND MENTAL HEALTH OUTCOMES: A STUDY OF BEHAVIORAL AND PSYCHOLOGICAL EFFECTS
BY AKINTOLA, FUNMILAYO EVELYN Abstract The exponential rise of social media in the 21st century has fundamentally transformed how humans communicate, build relationships, and construct identities. While digital platforms such as TikTok, Instagram,…
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AGRI-ENTREPRENEURSHIP AND RURAL DEVELOPMENT: OPPORTUNITIES, CHALLENGES, AND POLICY IMPLICATIONS FOR WOMEN AND YOUTHS IN NIGERIA
BY :OGBONNA, OGADINMA EZENWA ogbonnaogadinma@gmail.com +2348037102874 Abstract Agriculture contributes about 25% to Nigeria’s GDP and engages nearly 70% of the rural labour force, yet rural poverty remains high at 52%, disproportionately affecting…
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MEDIA STRATEGIES AND PROMOTION OF YOUTH ENTREPRENEURSHIP AWARENESS IN NIGERIA
ABSTRACT This study investigated Media Strategies and the Promotion of Youth Entrepreneurship Awareness in Nigeria, guided by three research questions and three hypotheses. Using a descriptive ex-post facto research design, purposive and snowballing…
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TRADITIONAL APPRENTICESHIP AND GROWTH OF THE TEXTILE INDUSTRY IN SOUTH EAST NIGERIA
ABSTRACT: The purpose of this study was to investigate traditional apprenticeship and the growth of the textile industry in SE Nigeria. It employed an ex-post facto descriptive non-experimental research design. Three research questions and three…
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Mentoring in Entrepreneurship: Building Bridges Between Theory and Practice Among Entrepreneurs of Small Business Owners in Calabar, Cross Rivers State, Nigeria
ABSTRACT This study explores the role of mentoring in entrepreneurship, specifically among small business owners in Calabar, Cross River State, Nigeria. The research aims to bridge the gap between theoretical concepts and practical applications of…
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