EVALUATING THE ROLE OF CORPORATE COMMUNICATIONS IN BUILDING ORGANIZATIONAL REPUTATION: A CASE STUDY OF HEARTLAND ALLIANCE LTD/GTE, NIGERIA
By Wisdom Okoi Iferi +234 7013800112 wisdomiferi24@gmail.com Abstract This study evaluates the role of corporate communications in building organizational reputation within Heartland Alliance LTD/GTE, a leading non-governmental organization in Nigeria.…
Read MoreBiafra Agitation and Economic Instability in Igboland: An Analysis of Its Impact on Local Livelihoods.
by ugwu genevieve ginikachukwu 23409037107087 srmarygenevieveg@gmail.com ABSTRACT The resurgence of the Biafra agitation has remained a defining socio-political and economic challenge in Nigeria, particularly within the South-East region commonly…
Read MoreA COMPARATIVE APPRAISAL OF CRIMINAL PROCEEDINGS IN NIGERIA: CHALLENGES AND REFORM PROSPECTS
BY UDENSI JONAS OKORIE Abstract This study offers a comparative analysis of criminal proceedings in Nigeria, examining their historical development, structural framework, and procedural dynamics. It highlights persistent challenges, including trial…
Read MoreLEVERAGING TECHNOLOGY FOR ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM SMES IN EDO STATE, NIGERIA.
By Tule Peter Amaya-Akpala Abstract This study examines the role of technology adoption in enhancing organizational performance among small and medium-sized enterprises (SMEs) in Edo State, Nigeria. SMEs are widely recognized as critical drivers of…
Read MoreTHE ROLE OF STRATEGIC MEDIA RELATIONS IN COUNTERING DISINFORMATION AND PROMOTING DIALOGUEINDIGITALPEACEBUILDINGINITIATIVES.
By TEMISAN ETIETSOLA +234 803 722 4813 temisanetietsola@gmail.com ABSTRACT The rise of disinformation in digital spaces poses a significant threat to peacebuilding initiatives, especially in conflict-prone societies where online…
Read MoreTALENT MONITIZATION: IMPLEMENTING BRAND COMMUNICATIONS STRATEGIES ON IN-HOUSE TALENT FOR BRAND GROWTH OF TRADITIONAL MEDIA ORGANIZATIONS
BY SOLOMON UNYA ABSTRACT The rapid digital transformation of the global media industry has disrupted traditional business models, compelling legacy broadcasters to reconfigure their strategies for relevance and sustainability. In Nigeria,…
Read More
BUILDING BUSINESS SYSTEMS AND STRUCTURES FOR SUSTAINABLE GROWTH OF SMEs IN NIGERIA: A STRATEGIC MANAGEMENT PERSPECTIVE
BY SIMON EGBUNU DOCTOR OF STRATEGIC MANAGEMENT AND LEADERSHIP DEVELOPMENT Abstract Small and medium sized enterprises (SMEs) are critical drivers of innovation, employment, and inclusive growth in Nigeria, yet their sustainability remains fragile due to…
Read More
INTEGRATING AI TOOLS IN ORGANISATIONAL COMMUNICATION: NAVIGATING OPPORTUNITIES, RISKS AND ETHICAL IMPLICATIONS
BY RITKATMWA BRENDA GWAN & AMAZING UGONMA EKEDEBE School of Communications and Media Studies, Learn to Live Business School UK. Abuja Nigeria +234 803 5034207 ritgwan@gmail.com +234 803 947 9346 amazingmystique@gmail.com Abstract …
Read More
UNDERSTANDING TARGET MARKET NEEDS: A STRATEGIC APPROACH TO BUSINESS STARTUPS
BY POLYCARD OKECHUKWU UGWU ABSTRACT In today’s competitive business environment, startups face significant challenges in achieving sustainable growth and profitability. Innovation alone no longer guarantees success; rather, the ability to understand and…
Read More
Digital Noise or Democratic Voice? “Assessing the Role of Social Media in Sustaining or Destabilizing Public Communication in Nigeria”
By Peter Nweke School of Communication and Media Studies LLBSUK PGD Cohort 2 Abstract: This study interrogates the dual role of social media in Nigeria’s public sphere, asking whether it functions as a “Democratic Voice” that sustains civic…
Read More