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EVALUATING THE ROLE OF CORPORATE COMMUNICATIONS IN BUILDING ORGANIZATIONAL REPUTATION: A CASE STUDY OF HEARTLAND ALLIANCE LTD/GTE, NIGERIA
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No comments on EVALUATING THE ROLE OF CORPORATE COMMUNICATIONS IN BUILDING ORGANIZATIONAL REPUTATION: A CASE STUDY OF HEARTLAND ALLIANCE LTD/GTE, NIGERIABy Wisdom Okoi Iferi +234 7013800112 wisdomiferi24@gmail.com Abstract This study evaluates the role of corporate communications in building organizational reputation within Heartland Alliance LTD/GTE, a leading non-governmental organization in Nigeria. The research was driven by the growing recognition that communication is central to how mission-driven organizations build trust, maintain credibility,…
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Biafra Agitation and Economic Instability in Igboland: An Analysis of Its Impact on Local Livelihoods.
by ugwu genevieve ginikachukwu 23409037107087 srmarygenevieveg@gmail.com ABSTRACT The resurgence of the Biafra agitation has remained a defining socio-political and economic challenge in Nigeria, particularly within the South-East region commonly referred to as Igboland. This study examined the impact of the agitation on local livelihoods with emphasis on economic instability, disruption…
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A COMPARATIVE APPRAISAL OF CRIMINAL PROCEEDINGS IN NIGERIA: CHALLENGES AND REFORM PROSPECTS
BY UDENSI JONAS OKORIE Abstract This study offers a comparative analysis of criminal proceedings in Nigeria, examining their historical development, structural framework, and procedural dynamics. It highlights persistent challenges, including trial delays, weak enforcement of statutory provisions, prosecutorial lapses, overcrowded correctional facilities, and executive interference that undermines judicial independence. Anchored…
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LEVERAGING TECHNOLOGY FOR ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM SMES IN EDO STATE, NIGERIA.
By Tule Peter Amaya-Akpala Abstract This study examines the role of technology adoption in enhancing organizational performance among small and medium-sized enterprises (SMEs) in Edo State, Nigeria. SMEs are widely recognized as critical drivers of economic growth, employment, and innovation, yet many face persistent challenges in competitiveness and sustainability due…
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THE ROLE OF STRATEGIC MEDIA RELATIONS IN COUNTERING DISINFORMATION AND PROMOTING DIALOGUEINDIGITALPEACEBUILDINGINITIATIVES.
By TEMISAN ETIETSOLA +234 803 722 4813 temisanetietsola@gmail.com ABSTRACT The rise of disinformation in digital spaces poses a significant threat to peacebuilding initiatives, especially in conflict-prone societies where online narratives can exacerbate divisions or incite violence. While digital peacebuilding has gained traction through the use of online platforms, apps, and storytelling campaigns, the role of strategic…
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TALENT MONITIZATION: IMPLEMENTING BRAND COMMUNICATIONS STRATEGIES ON IN-HOUSE TALENT FOR BRAND GROWTH OF TRADITIONAL MEDIA ORGANIZATIONS
BY SOLOMON UNYA ABSTRACT The rapid digital transformation of the global media industry has disrupted traditional business models, compelling legacy broadcasters to reconfigure their strategies for relevance and sustainability. In Nigeria, traditional media organizations continue to command public trust, yet they face declining advertising revenues and increasing competition from digital native platforms.…
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BUILDING BUSINESS SYSTEMS AND STRUCTURES FOR SUSTAINABLE GROWTH OF SMEs IN NIGERIA: A STRATEGIC MANAGEMENT PERSPECTIVE
BY SIMON EGBUNU DOCTOR OF STRATEGIC MANAGEMENT AND LEADERSHIP DEVELOPMENT Abstract Small and medium sized enterprises (SMEs) are critical drivers of innovation, employment, and inclusive growth in Nigeria, yet their sustainability remains fragile due to weak internal systems and structures. This study examines how management systems, operational systems, innovation and knowledge…
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INTEGRATING AI TOOLS IN ORGANISATIONAL COMMUNICATION: NAVIGATING OPPORTUNITIES, RISKS AND ETHICAL IMPLICATIONS
BY RITKATMWA BRENDA GWAN & AMAZING UGONMA EKEDEBE School of Communications and Media Studies, Learn to Live Business School UK. Abuja Nigeria +234 803 5034207 ritgwan@gmail.com +234 803 947 9346 amazingmystique@gmail.com Abstract Artificial Intelligence AI tools in recent times have been integrated into organisational communication, and this is reshaping how institutions…
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UNDERSTANDING TARGET MARKET NEEDS: A STRATEGIC APPROACH TO BUSINESS STARTUPS
BY POLYCARD OKECHUKWU UGWU ABSTRACT In today’s competitive business environment, startups face significant challenges in achieving sustainable growth and profitability. Innovation alone no longer guarantees success; rather, the ability to understand and respond to target market needs has become a critical determinant of survival. This paper explores strategic approaches that…
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Digital Noise or Democratic Voice? “Assessing the Role of Social Media in Sustaining or Destabilizing Public Communication in Nigeria”
By Peter Nweke School of Communication and Media Studies LLBSUK PGD Cohort 2 Abstract: This study interrogates the dual role of social media in Nigeria’s public sphere, asking whether it functions as a “Democratic Voice” that sustains civic engagement or as “Digital Noise” that destabilizes communication. Using a descriptive survey…
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NAVIGATING DEEP UNCERTAINTY: BEHAVIORAL STRATEGY AND ORGANIZATIONAL RESILIENCE IN TIMES OF CRISIS, A CASE STUDY OF THE IGBO APPRENTICESHIP PROGRAM IN ONITSHA.
BY PASTOR ISRAEL OLEDIBE pastorisraeloledibe@gmail.com +2348064732616 ABSTRACT Crises marked by deep uncertainty continue to expose vulnerabilities in global business systems, particularly in fragile economies where formal support structures are weak. This study examines the Igbo Apprenticeship Program (IAP) in Onitsha Main Market, Nigeria, as a community-driven model of resilience. The…
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RISK MANAGEMENT AND ITS IMPACT ON ORGANIZATIONAL EFFICIENCY: EVIDENCE FROM NIGERIAN FIRMS
By Oye-Oyewo Tofoye Abstract Risk is an unavoidable reality for organizations, but the way firms respond to it often determines whether they operate efficiently or struggle to survive. This pilot study explores how risk management practices and risk culture shape organizational efficiency in Nigerian firms. Data were collected through a…
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Alex Peregrine
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I build frontend experiences while exploring technology, business, and wellness, sharing insights that inspire innovation, growth, and balance.
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EVALUATING THE ROLE OF CORPORATE COMMUNICATIONS IN BUILDING ORGANIZATIONAL REPUTATION: A CASE STUDY OF HEARTLAND ALLIANCE LTD/GTE, NIGERIA
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