From Clicks to Connections: Case Studies of Paystack, Flutterwave, and PiggyVest and How Nigerian FinTech Leverage Experiential Marketing for User Engagement and Brand Growth
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By Arit Effanga, Urenna Ochulo & Dr. Sammy A. Ajufo Abstract The Nigerian fintech sector has rapidly evolved from basic payment processing to comprehensive financial services, including savings, lending, and investments. With over 250 startups…
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STRATEGIC INNOVATION AND COMPETITIVE ADVANTAGE: LESSONS FROM TECH STARTUPS IN NIGERIA
BY ALABI DAVID BOLU Email: minstreldavidalabi@gmail.com Abstract Strategic innovation has increasingly become a critical determinant of competitive advantage within emerging technology ecosystems, particularly in developing economies such as Nigeria.…
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CUSTOMER COMPLAINT MANAGEMENT AS A STRATEGIC TOOL FOR CUSTOMER RETENTION IN SERVICE-ORIENTED BUSINESSES
By ADEAZE AKOBUEZE PATIENCE gracesparkle26@gmail.com ABSTRACT In today’s hyper competitive service environment, customer retention has become a critical driver of profitability and sustainable growth. This study positions Customer Complaint Management…
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