From Clicks to Connections: Case Studies of Paystack, Flutterwave, and PiggyVest and How Nigerian FinTech Leverage Experiential Marketing for User Engagement and Brand Growth
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By Arit Effanga, Urenna Ochulo & Dr. Sammy A. Ajufo Abstract The Nigerian fintech sector has rapidly evolved from basic payment processing to comprehensive financial services, including savings, lending, and investments. With over 250 startups…
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STRATEGIC INNOVATION AND COMPETITIVE ADVANTAGE: LESSONS FROM TECH STARTUPS IN NIGERIA
BY ALABI DAVID BOLU Email: minstreldavidalabi@gmail.com Abstract Strategic innovation has increasingly become a critical determinant of competitive advantage within emerging technology ecosystems, particularly in developing economies such as Nigeria.…
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