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SME DEVELOPMENT IN CALABAR: INVESTIGATING CHALLENGES, OPPORTUNITIES, AND STRATEGIC GROWTH PATHWAYS
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No comments on SME DEVELOPMENT IN CALABAR: INVESTIGATING CHALLENGES, OPPORTUNITIES, AND STRATEGIC GROWTH PATHWAYSBy Esther Divine Agabaidu estherraymond78@gmail.com ABSTRACT Small and Medium Enterprises (SMEs) are globally recognized as engines of economic growth, employment generation, and innovation. In Nigeria, SMEs contribute nearly half of the national GDP and provide over 80% of jobs, yet they face persistent challenges that hinder their sustainability and competitiveness.…
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STRATEGIC NARRATIVES AND NATION BRANDING; THE ROLE OF MEDIA IN SHAPING NATIONAL IDENTITY
BY EKOH FAVOUR OZIOMA AND DIVINE CHIDIMMA EZE Abstract This study investigates the influence of strategic nation-branding narratives, media trust, and social media engagement on public perception of Nigeria’s nation brand, using a convergent parallel mixed-methods design. Quantitative data were collected from 196 respondents across Nigeria’s six geopolitical zones through…
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FAITH, CULTURE, AND CINEMATIC NARRATIVES: EXAMINING CHRISTIAN REPRESENTATIONS IN SELECTED NIGERIAN FILMS
BY EBENEZER ALEXANDER IKECHUKWU 08030609053 ABSTRACT The increasing incorporation of religious themes in Nigerian cinema has generated scholarly interest in how Christianity is represented and interpreted within Nollywood productions. While many films employ Christian symbols, language, and narratives, concerns have emerged regarding the extent to which such representations align with…
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CRISIS IN THE COMMENT SECTION: EXAMINING NIGERIAN BRANDS’ ACTIVE LISTENING AND RESPONSE STRATEGIES ON SOCIAL MEDIA
BY DORKONG RIMDAN, RICHARD ASIEGBU, AND DR JOHN NKAMIANG Abstract Social media comment sections have evolved into critical arenas where brand reputation can be rapidly shaped or undermined. In Nigeria, the widespread use of platforms such as Facebook, Twitter/X, Instagram, TikTok, and WhatsApp has amplified the speed and intensity of…
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EFFECT OF EXCHANGE RATE FLUCTUATIONS ON EXPORT PERFORMANCE IN NIGERIA
By DOARTHY ALIKA Abstract This study examined how exchange rate fluctuations affected export performance in Nigeria from 2015 to 2025. The naira’s persistent volatility has concerned policymakers and exporters, given the country’s reliance on oil and non-oil exports. To show the incremental impact, the study also presents a hypothetical scenario…
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WORKFORCE DIVERSITY AND EMPLOYEE PERFORMANCE IN THE NIGERIAN BANKING INDUSTRY: EVIDENCE FROM FIRST BANK NIGERIA LTD. (2020–2024)
BY DOARTHY ALIKA ABSTRACT Workforce diversity has become an important strategic consideration for organizations seeking to enhance employee performance, innovation, and competitiveness in an increasingly globalized business environment. In the Nigerian banking industry, demographic diversity in terms of gender, age, ethnicity, and educational background presents both opportunities and challenges for…
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BUILDING TRUST IN TURBULENT TIMES: ORGANIZATIONAL TACTICS AGAINST DIGITAL MISINFORMATION
BY CHINOMSO JOY OBIOHA ABSTRACT In today’s world, false information within the online space is a big problem for companies. It can hurt their reputation and the trust people have in them. This study examines the best ways for companies to address this problem. It suggests a method that combines…
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SUCCESSION PLANNING AS A STRATEGY FOR SUSTAINING FAMILY BUSINESSES IN NIGERIA
BY CHIEF EMEKA P. EZEKWE 08037111737 Abstract This study investigates succession planning as a key strategy for sustaining family businesses in Nigeria. Family-owned enterprises contribute significantly to economic development and job creation in the Nigerian economy. However, the lack of succession planning in family-owned businesses is a major cause of…
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SEEING OPPORTUNITY IN UNCERNTITY: A NARRATIVE STUDY OF SMALL BUSSINESS FOUNDERS NAVIGATING ECONOMIC TRANSITIONS IN SUB SAHARAN AFRICA
BY CHIAMAKA ESTHER OBASI Chiamakaobasi996@gmail.com 09029964353 ABSTRACT Small businesses constitute a major driver of employment creation, income generation, and local economic development across Sub-Saharan Africa. However, founders of these enterprises frequently operate in volatile environments characterized by inflation, exchange rate instability, sudden policy changes, infrastructure deficits, pandemics, and shifting consumer…
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STRATEGIES FOR PREVENTING AND INTERVENING IN DRUG ABUSE AMONG NIGERIAN YOUTHS: A PUBLIC HEALTH PERSPECTIVE
BY BANKOLE KAMORUDEEN TUNDE ABSTRACT Drug abuse among Nigerian youths has become a menace that cuts across every part of the nation affecting all age ranges of the youth starting from primary school pupils. Various substances that evoke the same behavioural responses as drugs are now being co-opted. The consequences…
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From Clicks to Connections: Case Studies of Paystack, Flutterwave, and PiggyVest and How Nigerian FinTech Leverage Experiential Marketing for User Engagement and Brand Growth
By Arit Effanga, Urenna Ochulo & Dr. Sammy A. Ajufo Abstract The Nigerian fintech sector has rapidly evolved from basic payment processing to comprehensive financial services, including savings, lending, and investments. With over 250 startups competing for user attention, differentiation has become critical. While transactional efficiency—speed, convenience, and security—remains important,…
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FUTURE-PROOFING ENTERPRISES IN EMERGING ECONOMIES: STRATEGIC PATHWAY TO BUILDING SUSTAINABLE, SCALEABLE AND INNOVATION-DRIVEN BUSINESS GROWTH
BY ANGELA KELECHI IBEAKO angelakelechiibeako@gmail.com 07039338364 ABSTRACT Enterprises in emerging economies such as Nigeria face a dual reality: immense growth potential alongside systemic barriers including infrastructural deficits, policy inconsistency, and socio-political volatility. This paper critically examines how businesses in such contexts can “future-proof” themselves by embedding sustainability, scalability, and innovation…
About
Alex Peregrine
Reflective Blogger
I build frontend experiences while exploring technology, business, and wellness, sharing insights that inspire innovation, growth, and balance.
📍New York, USA
Work Experience
Velora Labs
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2021-present
Luxora Digital
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2019-2021
Averion Studio
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2017-2019
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Advanced Leadership, Advanced Management, Leadership, Managerial Economics, Operations Management, Strategic Management and Leadership Development, Strategy DevelopmentEVALUATING THE ROLE OF CORPORATE COMMUNICATIONS IN BUILDING ORGANIZATIONAL REPUTATION: A CASE STUDY OF HEARTLAND ALLIANCE LTD/GTE, NIGERIA
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