CRISIS IN THE COMMENT SECTION: EXAMINING NIGERIAN BRANDS’ ACTIVE LISTENING AND RESPONSE STRATEGIES ON SOCIAL MEDIA
BY DORKONG RIMDAN, RICHARD ASIEGBU, AND DR JOHN NKAMIANG Abstract Social media comment sections have evolved into critical arenas where brand reputation can be rapidly shaped or undermined. In Nigeria, the widespread use of platforms such as Facebook,…
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SUCCESSION PLANNING AS A STRATEGY FOR SUSTAINING FAMILY BUSINESSES IN NIGERIA
BY CHIEF EMEKA P. EZEKWE 08037111737 Abstract This study investigates succession planning as a key strategy for sustaining family businesses in Nigeria. Family-owned enterprises contribute significantly to economic development and job creation in the…
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From Clicks to Connections: Case Studies of Paystack, Flutterwave, and PiggyVest and How Nigerian FinTech Leverage Experiential Marketing for User Engagement and Brand Growth
By Arit Effanga, Urenna Ochulo & Dr. Sammy A. Ajufo Abstract The Nigerian fintech sector has rapidly evolved from basic payment processing to comprehensive financial services, including savings, lending, and investments. With over 250 startups…
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FUTURE-PROOFING ENTERPRISES IN EMERGING ECONOMIES: STRATEGIC PATHWAY TO BUILDING SUSTAINABLE, SCALEABLE AND INNOVATION-DRIVEN BUSINESS GROWTH
BY ANGELA KELECHI IBEAKO angelakelechiibeako@gmail.com 07039338364 ABSTRACT Enterprises in emerging economies such as Nigeria face a dual reality: immense growth potential alongside systemic barriers including infrastructural deficits, policy…
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CUSTOMER COMPLAINT MANAGEMENT AS A STRATEGIC TOOL FOR CUSTOMER RETENTION IN SERVICE-ORIENTED BUSINESSES
By ADEAZE AKOBUEZE PATIENCE gracesparkle26@gmail.com ABSTRACT In today’s hyper competitive service environment, customer retention has become a critical driver of profitability and sustainable growth. This study positions Customer Complaint Management…
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STRATEGIES FOR EFFECTIVE GROWTH OF TABLEWATER BUSINESS IN AWKA SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE
ABSTRACT This study investigates the strategies for the effective growth of table water businesses in Awka South Local Government Area of Anambra State, focusing on the approaches adopted by sales representatives. The research aims to identify the…
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STRATEGIES FOR IDENTIFYING AND ALLEVIATING FAKE NEWS ON SOCIAL MEDIA IN NIGERIA
Acknowledgments Acknowledgment is hereby given to Dr Ugochukwu Okorozoh for his immense contribution to this project. ABSTRACT The study examined strategies for identifying and alleviating fake news on social media in Nigeria. The study adopted the…
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How to Implement Successful Learning Initiatives in your Organization
Author: Yewande Okemati One of the most pressing issues for Learning Professionals is securing executive commitment to investing in learning and development initiatives. These six strategies will help you get buy-in from senior leadership to…
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