EFFECT OF EXCHANGE RATE FLUCTUATIONS ON EXPORT PERFORMANCE IN NIGERIA
By DOARTHY ALIKA Abstract This study examined how exchange rate fluctuations affected export performance in Nigeria from 2015 to 2025. The naira’s persistent volatility has concerned policymakers and exporters, given the country’s reliance on oil and…
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From Clicks to Connections: Case Studies of Paystack, Flutterwave, and PiggyVest and How Nigerian FinTech Leverage Experiential Marketing for User Engagement and Brand Growth
By Arit Effanga, Urenna Ochulo & Dr. Sammy A. Ajufo Abstract The Nigerian fintech sector has rapidly evolved from basic payment processing to comprehensive financial services, including savings, lending, and investments. With over 250 startups…
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THE IMPACT OF ELEVATED HOUSING PLATFORMS SYSTEM ON PERFORMANCE AND SPACE UTILIZATION OF GROWING PIGS
BY ALEXANDER IKECHUKWU EBENEZER Abstract Pig production is a cornerstone of global agriculture, providing food security, employment, and economic stability. Housing systems are central to productivity, influencing animal welfare, growth performance, and…
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AGRI-ENTREPRENEURSHIP AND RURAL DEVELOPMENT: OPPORTUNITIES, CHALLENGES, AND POLICY IMPLICATIONS FOR WOMEN AND YOUTHS IN NIGERIA
BY :OGBONNA, OGADINMA EZENWA ogbonnaogadinma@gmail.com +2348037102874 Abstract Agriculture contributes about 25% to Nigeria’s GDP and engages nearly 70% of the rural labour force, yet rural poverty remains high at 52%, disproportionately affecting…
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INNOVATION AND BUSINESS GROWTH IN THE FASHION INDUSTRY: A CASE STUDY OF NSUKKA, ENUGU STATE
ABSTRACT In a rapidly evolving global fashion landscape, local businesses should find strategies to overcome the significant challenges in adopting innovative practices essential for competitiveness and sustainable growth. This study explored the…
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PERCEPTION OF NEW GENERAL INSURANCE SERVICES IN NIGERIA BY SMALL AND MEDIUM ENTERPRISES (SMEs) IN ENUGU STATE
ABSTRACT: SMEs are entrepreneurial initiatives and engines of economic development. They bear a lot of risks, which require cover under insurance companies. Initially, apathy was observed among the SMEs due to the poor performance of the insurance…
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HOW THE FOURTH INDUSTRIAL REVOLUTION IMPACTS THE FUTURE OF WORK
Author: Kingsley Ahiwe The Fourth Industrial Revolution’s continued impact on the business world is being felt in various sectors of the economy. The labour market is experiencing one of the most significant and immediate effects. Brain drain has become…
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