STRATEGIC INNOVATION AND COMPETITIVE ADVANTAGE: LESSONS FROM TECH STARTUPS IN NIGERIA
BY ALABI DAVID BOLU Email: minstreldavidalabi@gmail.com Abstract Strategic innovation has increasingly become a critical determinant of competitive advantage within emerging technology ecosystems, particularly in developing economies such as Nigeria.…
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STRATEGIES FOR EFFECTIVE GROWTH OF TABLEWATER BUSINESS IN AWKA SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE
ABSTRACT This study investigates the strategies for the effective growth of table water businesses in Awka South Local Government Area of Anambra State, focusing on the approaches adopted by sales representatives. The research aims to identify the…
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INNOVATION AND BUSINESS GROWTH IN THE FASHION INDUSTRY: A CASE STUDY OF NSUKKA, ENUGU STATE
ABSTRACT In a rapidly evolving global fashion landscape, local businesses should find strategies to overcome the significant challenges in adopting innovative practices essential for competitiveness and sustainable growth. This study explored the…
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PERCEPTION OF NEW GENERAL INSURANCE SERVICES IN NIGERIA BY SMALL AND MEDIUM ENTERPRISES (SMEs) IN ENUGU STATE
ABSTRACT: SMEs are entrepreneurial initiatives and engines of economic development. They bear a lot of risks, which require cover under insurance companies. Initially, apathy was observed among the SMEs due to the poor performance of the insurance…
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HOW THE FOURTH INDUSTRIAL REVOLUTION IMPACTS THE FUTURE OF WORK
Author: Kingsley Ahiwe The Fourth Industrial Revolution’s continued impact on the business world is being felt in various sectors of the economy. The labour market is experiencing one of the most significant and immediate effects. Brain drain has become…
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