Leadership

HUMAN RESOURCE MANAGEMENT AND EMPLOYEE COMMITMENT: CASE OF INNOSSON NIGERIAN LIMITED

By
AJUMOBI DUMKENECHI ELUEM
Learn to Live Business School, UK
  
Dumkeneaju999@gmail.com
Phone: 08037089891

ABSTRACT:

 This study examines HRM and employee commitment in organizations with a case study of Innoson Nigerian Limited. Innoson Nig. Ltd. pride in African roads, has existed for 16 years and is now ready to take a giant step into electric cars. Considering the importance of human resource management (HRM) practices, especially training and development in an organization, the study investigated the HRM of Innoson Nigeria Ltd. to determine if her employees are committed to the new development ahead. Three research questions and three hypotheses guided the study. A mixed-methods approach was adopted. A purposive sampling method was used to select 85 participants, consisting of 15 managers and 80 staff of Innoson Nig. Ltd. in Nnewi. A structured questionnaire and an in-depth interview Guide. The findings show that HRM influences employee Affective Commitment in Innoson Nigerian Limited to a Large Extent; The roles HRM play in influencing employee Continuance Commitment in Innoson Nig. Ltd. include Training and development opportunities to staff Making the training and development programs relevant to employees’ jobs, making them have confidence in performing beyond expectation;  motivates employees Making employees more organized; Enhancing creative thinking and performance beyond expectation; Helps employees reduce burnout and stress and be more committed to their jobs. The shortcomings in recruitment/ selection practices that negatively impact the Normative Commitment of employees are: Hiring fast to avoid byproducts resulting in a shortage of qualified candidates; and attracting highly skilled staff that are expensive to maintain and retain. However, Innoson Nig. Ltd. overcomes the shortcomings through training and development opportunities and Using IM recruitment and selection methods, especially where specialized skills are concerned. No significant difference was found between Managers and Staff on the extent HRM influences employee Affective Commitment; the roles HRM plays in influencing employee Continuance Commitment and the shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd. It was concluded that HRM largely impacts employee Commitment in organizations especially in Innoson Nig. Ltd, for achieving her lofty vision.  It was recommended that organizations should prioritize HRM practices, especially in training and development, encourage outsourcing to reduce cost, and hire fast. Also, they should use IM recruitment practices to attract highly skilled but inexpensive staff that can be maintained/ retained.

Key Words: Human Resource Management (HRM); Employee Commitment:  Affective Commitment; Continuance Commitment; Normative Commitment; Innosson Nigerian Limited.

INTRODUCTION:

Background of the Problem:

In today’s rapidly changing business environment, organizations aim at maintaining a competitive edge. One crucial factor to an organization’s success is the employeescommonly referred to as Human Resources (HR). Among all the factors of production, land, capital, and entrepreneurship HR is the most important because it is the engine that ignites the others into action. Human resources, as a term, originated in America and has since become a crucial department in all organizations (Tiwari, 2012). Human Resource Management (HRM) is the systematic arrangement and organization of the organization toward performance beyond expectation in the achievement of organizational goals, vision, and mission (Chiaha, Onu & Enyi (2016). HRM involves, rewarding, compensation, and performance measurement activities (Dinc, 2017), as well as training and development practices (Zaim, 2016) of the HR department.  This seems to stem from Sheppeck & Militello’s (2000) HRM practices, which are employment, skill development, work policies, supportive environment, and performance management. This study is interested in HRM’s recruitment, training, and development practices. Thus, HRM practices focus on increasing employee satisfaction for positive employee effectiveness and commitment (Ahmed and Top 2021).  This implies Human Resource Management (HRM) plays a vital role in fostering employee commitment, therefore, an organization seeking competitive advantage must enhance its employee commitment., by implementing practices that attract, retain, and motivate employees. 

Employee commitment is the zeal to be part of the organizational success. It connects employees with their organization and bonds workers’ performance with their organization (Mart, 2013). Employee commitment has three main dimensions; Affective Commitment, Continuance Commitment, and Normative Commitment

Affective Commitment deals with employees feeling that they like their jobs, which is in line with the values and goals of the organization; Continuance Commitment involves fear of losing their jobs. Normative Commitment is the sense of responsibility an employee feels pressure to continue. It can stem from company investment, which is money or time to train employees or give rewards in advance to keep skilled workers (Dinc, 2017; Yildiz, 2017). Therefore, employee commitment drives productivity, job satisfaction, and organizational performance. This study is interested in these three dimensions of employee commitment. Studies indicate some of the benefits of employee commitment as increased job satisfaction (Ahmed & Top 2021), decreased intention to leave, improved job performance, reduced employee turnover, and reduced absenteeism (Yildiz and Amin, 2020). Therefore, this study is an attempt to investigate HRM and employee commitment in Innoson Nigerian Limited.

 Statement of The Problem.

 Innoson Nigeria Ltd. is a Nigerian automobile founded in 2007 by Chief Innocent Chukwuma Nwala. The headquarters is at Nnewi, in Anambra State Nigeria, with other offices in different parts of Nigeria and at MaliSierra Leone, and Ghana Innoson Vehicle Manufacturing is nicknamed Pride of African Roads. According to the company, 70% of its car parts are produced locally,[5] while the rest are sourced from Japan, China, and Germany.[3] Among IVM’s vehicle models are the five-seater Fox (1.5-litre engine) and Umu (2-litre engine) as well as the mini-bus Uzo.[6]  However, on 20 May 2022, Innoson presented its first “Keke”. Kekes are three-wheeled motor vehicles and the main means of transport in Nigeria, with a production capacity of 60,000 “Kekes” per year, to be increased by a new production plant in Owerri in Imo State. The domestic production of the ubiquitous trikes in Nigeria is expected to have a positive impact on Nigeria’s trade balance and labor market.[8][9] In addition, On 11 September 2024, Innoson unveiled its first locally made electric vehicle, [10] claiming that Nigeria is ‘ready for the world of electric cars and IVM is ready and prepared for that change’. With these giant steps taken by Innoson, one wonders if her employees are committed enough to embark on these lofty goals. The question therefore is, how does the HRM of Innoson Nigeria Ltd. ensure that the employees are well committed to these new developments? This is the essence of this study. This study is interested in the employment, training, and development practices of HRM of Innoson Nig Ltd. The purpose of this paper is to examine HRM and employee commitment in Innoson Nigerian Limited.  Specifically, the study will:

  1. Determine the extent human resource management (HRM) practices impact employee Affective Commitment at Innoson Nigerian Limited.
  2. Explore roles of training and development in influencing employee Continuance Commitment at Innoson Nigerian Limited.
  3. Identify the shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

Research Questions: The following research questions guided the study;

  1. To what extent does the HRM influence employee Affective Commitment in Innoson Nigerian Limited?
  2. What roles does the HRM play in influencing employee Continuance Commitment in Innoson Nigerian Limited

 Hypotheses: The following hypotheses were tested at a 0.05 level of significance to guide the study.

HO1:  There is no significant difference between Managers and Staff on the extent HRM 

            influences employee Affective Commitment in Innoson Nigerian Ltd..

HO2:  There is no significant difference between Managers and Staff in the roles HRM play 

           in influencing employee Continuance Commitment in Innoson Nigerian Limited.

HO3:  There is no significant difference between Managers and Staff on the shortcomings

            in recruitment/ selection practices that negatively impact on Normative

            The commitment of employees at Innoson Nig Ltd.

Significance: This study is significant in several ways – it contributes to the existing literature on HRM and employee commitment by providing insights into the specific mechanisms by which HRM practices influence employee commitment. The findings will inform organizational policymakers and HR practitioners especially in organizations such as Innosson Nig. Ltd., on effective strategies to enhance employee commitment, ultimately improving organizational performance. Specifically, the study is very significant to Innoson Nig Ltd which intends to expand its scope of production. The findings will be beneficial in providing an illuminative formative evaluation of the company’s ability to implement the proposed new development in her production, in that the company will become well informed of the level of commitment of her employees and the effectiveness of her HRM practices.

Scope:  This study has geographical and content scope. The geographical scope was limited to the headquarters of Innoson Nigeria Ltd. At Nnewi, while the content scope focuses on, the recruitment and selection, training and development practices of HRM practices as well as Affective Commitment, Continuance Commitment, and Normative Commitment; Role in influencing employee job satisfaction, and the shortcomings in recruitment and selection practices that may be negatively impacting employee job satisfaction.

REVIEW OF LITERATURE: Literature covers conceptual framework, theoretical framework, and review of empirical studies.

The conceptual Framework includes concepts of Human Resources, Human Resource Management, Employee Commitment, and Innoson Nigerian Limited.

  • Concept of Human Resource: Human resources (HR) is a term first coined by John

         R. Commons, an American institutional economist, in his 1893 book “The Distribution of Wealth.” By the 20th century HR units otherwise known as Personnel departments, started to develop formally in public and private institutions (Tiwari, 2012). Human resources (HR) is responsible for finding, recruiting, screening, and training job applicants and administering employee benefit programs. The primary goal of HR is to support employee recruitment, retention, engagement, and overall productivity, which can vary between organizations and positions. The primary goal of the HR department is to maximize employee productivity while protecting the company from workforce-related issues through its various functions of, Managing compensation and benefits, Recruiting and retaining employees, Handling terminations, and Maintaining compliance with any laws that may affect the company and its employees.

  • Concept of Human Resource Management:

           Human Resource Management (HRM) evolved as an American terminology (Tiwari, 2012), which has to do with the systematic arrangement of the concerns of all the human capital in the organization, for promoting their skills, well-being, and motivation. Ahmed, Jumana & Top, Cemil. (2021). It has been observed that HRM has a significant impact on employee commitment at organizations. HRM practices in organizations include training, rewarding, compensation, and performance measurement activities (Dinc, 2017). These practices create work conditions and environment that make employees highly committed to the organization (have a positive attitude) and do their best to accomplish the organization’s goals Cherif, (2020), thus encouraging employees’ satisfaction with their jobs (Mohammed et al., 2019), improve employees’ attitude (commitment) and subsequently their performance (Cai et al., 2019).  This study is interested in the training aspect of HRM as it gives employees the confidence to perform their tasks diligently for greater organizational effectiveness (Anwar & Shukur, 2015).

  • Concept of and Employee Commitment:

            Employee Commitment is the determination of the employee to remain connected with the organization.  (Mart, 2013) refers to it as the bond that workers practice with their organization making them have a greater tendency for higher productivity innovation (Dinc, 2017). The pioneers of the commitment studies in the literature observed that employee commitment for organizational effectiveness helps to leverage employee capabilities and commitment within the company (Adam, 2020). Studies show that committed employees have increased motivation and performance in the company, which directly impacts organizational output (Mohammed et al., 2020; Budur and Poturak, 2021). Therefore, this study considers it important to investigate employee commitment in Innoson Nigeria Ltd. Employee commitment was divided into the following three dimensions by Meyer and Allen, (1991);  Affective Commitment- how employees feel about their work and the company; Continuance Commitment involves employees’ concern about retention in the organization, their worry about losing the job; Normative Commitment is the sense of responsibility that an employee feels pressure to continue to serve in the company, as a result of benefits and rewards (Dinc, 2017; Yildiz, 2017). Such benefits of organizational commitment include increased job satisfaction, decreased intention to leave, and increased job performance Ahmed, Jumana & Top, Cemil. (2021). This implies that employee commitment can result in increased sales (Yildiz, 2017), decreased employee turnover (Cohen, 1991), and decreased absenteeism (Yildiz and Amin, 2020).

          The relationship between HRM and employee commitment is therefore a central key for the internal and external effectiveness of organizations. HRM practices such as training and skill-development opportunities (Torlak, Demir, and Budur, 2021b), can enhance employee commitment and consequently greater organizational performance.  It therefore becomes imperative to investigate the HRM and employee commitment of Innosson Nigeria Ltd to determine their preparedness to embark on their new proposed venture.

Theoretical Framework: The research study made use of two theories the “mutual investment” model and the “effective wage model” (Tsui, et al, 1997). The maxim of the “mutual investment” model is that when the employer looks after her employees, her employees will look after the employer. When the employer signals that she takes care of the well-being of her employees, then the employees will react with more goodwill, commitment, and willingness to cooperate. On the existing “effective wage model” they argued that the employment relationship is not only made up of financial exchange, but a further layer involving social exchange, in which the employers and employees exchange goods that have not been previously agreed upon earlier on.  This implies that employers offer employees “social” goods by giving them opportunities for career enhancement. Thus, in the context of the mutual-investment model (Tsui et al, 1997 and Tsui and Wang, 2002) the internal and strategic fits within an organization are considered to be either job focused or organizational-focused. In a job-focused approach, the emphasis is on shared rewards and direct compensation, resulting in a series of short-term economic exchanges between the employer and the employee. In an organization-focused approach, the exchange is more on the long-term relationship. In that case, there is a greater emphasis on training, and employees are given more job security, resulting in a more stable exchange relationship between the employer and the employee. In this case, employees will show more cooperative behavior in response to the investments of the employer. In this context, a highly skilled, well-motivated, loyal, and dedicated workforce is formed for the organizations, ensuing employee commitment.  This study is interested in the organization-focused approach, on which this study is anchored.

Review of Empirical Studies:  Studies reviewed include: Studies on Human Resource Management; Studies on Employee Commitment and Studies on Innoson Nigerian Limited.

  • Studies on Human Resource Management and Employee Commitment:

Nsor, Eneh  &  Ele (2024), evaluated the relationship between employees’ commitment and organizational performance of the University of Cross River State, Calabar. The study adopted a survey research design. From the population of 1206, the sample of 300 respondents was determined through the Taro Yamane formula. The instrument for the study was a structured questionnaire. The study adopted the Pearson Product Moment Correlation Coefficient using Statistical Package for Social Sciences (SPSS) version 23, to test the hypotheses and to determine the relationships between the independent and dependent variables under study. The study revealed that there was a significant relationship between affective commitment and job satisfaction of workers, that there was a substantial relationship between normative commitment and motivation of workers, that there was a significant relationship between continuance commitment to work and workers’ involvement in the University of Cross River State. The study recommended among others that Normative commitment should also be developed by workers and supported by management by providing intrinsic and extrinsic motivations to workers in the institution. The management of the institution should also create continuance commitment among workers in order to enhance job involvement and performance in the institution.

Dunmade, Kadiri, Aun, Bello, and Yahaya, (2019), investigated the influence of human resource management practices on employees’ commitment to ensuring sustainable performance among the staff of Nigerian Security and Civil Defence Corps (NSCDC), Kwara State Command Headquarters, Ilorin. The population of this study comprised employees of NSCDC – consisting of six departments, using a self-administered questionnaire. The results of the tested hypotheses showed that training and development have a significant effect on employee commitment. This study is very relevant to the current study in the sense that both studied HRM and employee commitment. However, while this study focused on staff of the Nigerian Security and Civil Defence Corps (NSCDC) in Kwara State Command Headquarters, Ilorin, the current study is based on Innoson Nigeria Ltd, a manufacturing firm.

Babalola, Afolabi & Olusegun’s (2019) study focused on a model designed to explain the linkage between HRM practices and employees’ commitment to the core values of business organization. The model places a high premium on the business environment as the major determinant of whatever happens in the business organization. The values, beliefs and philosophies of founders must be congruent with the business environment otherwise reaching the business objectives becomes difficult. Similarly, the management of people in the workplace through human resources management practices is contingent on human resources management policy which draws its strengths from business objectives and organisational policies. The model distinguishes that where human resources management practices can herald positive perception and image, employees will be loyal and be willing to remain with the organization over a long period thus ensuring commitment to the core values of the organization and the feedback framework is an avenue to evaluate the level of agreement between and among the business environment, employees’ expectations and focus of the organization. The relationship between this study and the current one lies in the fact that both centered on HRM and employee commitment, but while this study is designed to explain the linkage between HRM practices and employee commitment, the current study attempted to test the veracity of the model. 

Ogunyemi, (2021) analyzed the effect of human resource management practices on employees’ commitment: A study of Lagos State Internal Revenue Service. The study focused on performance appraisal, compensation management, and training and development against the three-dimensional models of employees’ commitment, namely: affective, continuance, and normative commitment respectively. The survey research design that was adopted. A well-structured questionnaire was used for data collection from a stratified and simple random sample of 200 employees and with the use of the Taro Yamen formula, a sample size of 400 employees. The data obtained were analyzed using Statistical Package for Social Science (SPSS) while Linear Regression was used for the analysis. The result indicated that performance appraisal, compensation management, and training and development all had significant effects on affective, continuance, and normative commitment respectively. As a result of the findings, the study therefore recommended that organizations should ensure the effective and unbiased implementation of the selected human resource management practices to get employees to remain committed.  This study is very relevant to the current one in that both investigated HRM and employee commitment using similar respondents, and data collection techniques. However, this study focused on performance appraisal, compensation management, and training and development against the three-dimensional models of employee commitment, namely: affective, continuance, and normative commitment respectively, while the current study was just recruitment and training aspects of HRM but against the same three-dimensional models of employees’ commitment, namely: affective, continuance and normative commitment.

  • Studies on Innoson Nigerian Limited.

Nwekpa, Offor, and Chukwuma, (2021), studied “Correlate of outsourcing and organizational productivity determined the extent of the relationship between outsourcing and organizational productivity of Innoson Technical and Industrial Company, Emene, Enugu” to determine the extent of the relationship between cost-driven outsourcing, technology-driven outsourcing, and business process outsourcing on the quantity of output, quality of product and efficiency. The study employed a correlation design. A questionnaire was administered to the sample of 286, The data collected were analyzed with Pearson correlation coefficient via SPSS Version 20.0, whereas a correlation matrix was also employed to ascertain the extent of the relationship of specified variables. The results showed a positive and significant relationship between cost-driven outsourcing and the quantity of output. This study is very relevant to the current study in that both studied Innoson Nigeria Limited, but while this study focused on outsourcing and organizational productivity of the Technical and Industrial Company at Emene, this study is interested in the HRM and employee commitment at the Headquarters in Nnewi.

Ekwochi et al (2018) aimed to appraise “collective decision making and its effect on organization commitment in the manufacturing industry (A study of Innoson Company Limited, Emene)”, using primary and secondary methods of data collection through questionnaire, oral interview, and personal observation, Periodicals and journals, Textbooks and lecture and notebooks, and the Internet. Data were analyzed using simple percentages, while the hypotheses were tested with chi-square. A significant relationship was found to exist between collective decision-making and organizational commitment. Collective decision-making affects the organizational growth and profitability of Innoson Company Limited, Enugu.  They concluded that collective decision-making has an impact on the performance of the company. The researcher therefore recommends that Innoson Company Limited should always implement vital decisions made jointly with the workers otherwise, it would reap distrust as well as a lack of confidence and commitment among its employees. Although both studies dwelt on Innoson, this one focused on collective decision-making and its effect on the organizational commitment of Innoson Ltd, this study is on HRM and employee commitment of Innoson Ltd. However, similar research designs, instruments, and analyses were employed, but this study used only primary data.

Chukwuma’s (2015), study examined the global challenges in human resource management in Innoson Motors Ltd, Nigeria with a population of 630 senior staff of the company. The Descriptive statistics were used to analyze the research questions while the Chi-square was used to test the hypotheses at a 5% significant level. The results revealed that Nigerians are predominantly employed in administrative positions while non-Nigerians are employed to manage the technical work in the company. The non-Nigerian staffers in the company are all employed as technical staff, indicating that the acquisition of technical know-how is a reason for employing foreigners. The recruitment procedure for Nigerian employees is significantly different from the recruitment procedure for non-Nigerians. Thus the study concludes that there is discrimination in the employment processes in the company, wherein the non-Nigerian staff received better treatment and employment terms than Nigerian staff. Hence it is recommended that the management of hi-tech firms in Nigeria should encourage the transfer of technical know-how to engender development of technological and human capital base in Nigeria. On-the-job training, media for in-house knowledge sharing, and seminars should be encouraged.

Appraisal of Literature Reviewed: Concepts of three main variables were reviewed. The study agrees with (Tiwari, 2012) on the concepts of  Human Resources and Human Resource Management. However, the study perceives Human Resources as the employees of Innoson Nigeria Ltd and Human Resource Management as the recruitment, training, and development of the employees of the firm. The study adopted the (Dinc, 2017) concept of employee Commitment but focused on Meyer and Allen, (1991), three dimensions of employee Commitment, which are; Affective Commitment; Continuance Commitment Normative, and Commitment. The study was framed on two theories the “mutual investment” model and the “effective wage models” by Tsui, et al, (1997). Four empirical studies were reviewed on Human Resource Management and Employee Commitment and three studies on Innoson Nigerian Limited Out of the studies reviewed none was on HRM and Employee Commitment in the case of Innoson, Nigeria Ltd. This is the gap filled by this study.

METHODOLOGY: This involves the research design, area of study, population, sample and sampling method, and instrument. Method of data collection, method of data analysis.

 Research Design: A mixed-methods approach, which combines qualitative and quantitative data collection techniques was adopted.

Area of Study: The area of this study is Nnewi, a city in Anambra state, in South-East of Nigeria.  The people are Igbos, known for their business acumen and industrialization, especially in motor parts production and marketing., drawing people from all over Nigeria and abroad to the purchase of material spare parts.

Population and sampling Method: The study population involves 1,800 employees of Innoson in Nigeria. The participants in this study include employees from various departments within the company. A purposive sampling technique was employed to ensure diversity including 15 Managers and 75 staff from the headquarters in Nnewi. The sample size was determined based on the saturation of data, towards a balanced representation across different departments. A total sample of 85 employees was selected and used.

Instruments for Data Collection: Quantitative and qualitative data were collected using a structured survey questionnaire and an in-depth interview Guide, titled ‘Human Resource Management (HRM) Employee Commitment Questionnaire (HRMECQ)’ and ‘Human Resource Management (HRM) Employee Commitment Interview Guide (HRMECIG)’ respectively. The HRMECQ was developed based on validated scales and existing literature to explore variables related to the extent HRM practices impact employee Affective Commitment; Roles of training and development in influencing employee Continuance Commitment and the shortcomings of recruitment/ selection practices that negatively impact Normative Commitment of employees at Innoson Nig Ltd. The questionnaire was structured on a 4-point Likert-type rating scale with options of; SA- Strongly Disagree; A- Agree; D-Disagree; SD – Strongly Disagree and VLE- Very Large Extent; LE- Large Extent; SE- Small Extent; VSE- Very Small Extent and weighted 4, 3, 2 and 1 respectively. It has two sections, A and B. Section A, collected the demographics of the respondents, while Section B has three clusters and 30 items for answering the research questions.

 The HRMECIG consists of seven open-ended questions based on the three research questions.

 Validation of the Instrument: Three experts validated the instruments and ascertained the appropriateness and clarity of the items of the instruments. Their comments, suggestions, and observations guided the production of the final instruments. (App I).

 Reliability of the Instrument: A pilot study on another similar company in Enugu was conducted for a trial testing of the instruments, using the Cronbach Alpha method, which yielded an internal consistency of 0.88 for the entire instrument, which was therefore considered reliable enough for the study.

Method of Data Collection: The study employed a face-to-face administration strategy. The researcher with his well-trained research assistants directly administered the questionnaire, while the researcher personally interviewed the heads of departments and recorded the outcome.  The entire data collection lasted for three weeks. A high return rate of 95% was recorded.  The researcher interviewed six HODs in their offices after prior appointments with them. Each interview session lasted for between 20 to 25 minutes. 

Method of Data Analysis: The data were analyzed quantitatively, using means and standard deviation. Decisions were arrived at using the criterion mean score of 2.50. This implies that Means below 2.50 were taken to indicate that the corresponding item was NOT Accepted by the respondents, while Mean scores of 2.50 and above were taken to indicate that the corresponding items were Accepted for the same reason. The results from the Interview and Focus Group Discussion were qualitatively analyzed.

For the hypothesis, t-test analysis was adopted at a 0.05 level of probability.  The significant level was determined with the P-table value about the. This implies that when the P-value is below 0.05 level of significance, that is when the calculated is greater than the t-table (1.96) it implies a Significant Difference between the means tested, thus the Null Hypothesis was Not Accepted.  On the other hand, when the P-value is higher than 0.05 or the  t calculated is greater than the t-table (1.96), it implies No Significant Difference between the means-tested. Therefore, the Null Hypotheses was Accepted.  For the research question that requires a test of the extent, the real limits of Numbers will be used to arrive at decisions as follows;

                    Mean Range            Decision

                      3.50 – 0.05 = (VLE) Very Large Extent 

                      2.50 – 3.05 = (LE)    Large Extent 

                      1.50 – 2.05 = (SE)   Small Extent

  • – 1.05 = (VSE) Very Small Extent 

RESULTS AND DISCUSSION:

Results: The results were presented in six tables in line with the research questions and hypotheses that guided the study.

RQ1: To what extent does the HRM influence employee Affective Commitment in Innoson Nigerian Limited?

Table1:Managers         StaffManagers & Staff
Means and standard Deviation on the extent HRM influences employee Affective Commitment in Innoson Nig. LtdxSDDec.xSDDec.xSDDec.
1. Having clear and detailed job descriptions makes employees appreciate their jobs.3.001.62  LE2.710.77  LE1.860.61  LE
2. Recruiting /selecting staff through tracking the progress of applicants, and filtering their resumes based on specific qualifications and experience makes employees appreciate the values and goals of Innosson Nigeria Ltd.3.121.70  LE2.620.72  LE2.380.78LE
 3. Using standardized interview questions that assess candidate’s skills and experience makes successful employees feel satisfied with the recruitment process of Innosson Nig Ltd3.051.67  LE2.850.82  LE2.951.52    LE
4. Beyond skills and qualifications, evaluating the cultural fitness of Innosson Nigeria Ltd to align with her values and work culture, makes employees feel committed to the organization.3.241.78  LE3.211.77  LE3.081.68  LE
5. Incorporating multiple stakeholders such as department heads, team members, and HR representatives during the recruitment /selection process give a sense of confidence to the candidates of Innoson Nig Ltd.3.031.68  LE3.161.73  LE3.091.61  LE
6.Recruiting /selecting staff through IM-IMAMADU-That is, adequate knowledge of the candidate by the employer makes the employees value the goals of Innoson Nig Ltd3.251.79  LE3.311.81  LE3.281.80  LE
CLUSTER MEAN 1:2.950.88  LE2.830.76  LE2.890.77  LE

Table 1 shows themeans and Standard Deviation on the extent HRM influences employee Affective Commitment in Innoson Nig. Ltd. The cluster mean for both Managers and Staff shows a mean score of 2.89 and Standard Deviation of 0.77. The mean falls between the range of 2.50 and 3.05, indicating a Large Extent. This implies that the HRM influences employee Affective Commitment in Innoson Nigerian Limited to a Large Extent.

RQ2:  What roles does the HRM play in influencing employee Continuance Commitment in Innoson Nig. Ltd.?

Table2:Managers         StaffManagers & Staff
Means and SD on the Roles HRM play in influencing employee Continuance Commitment in Innoson Nig. Limited.xSDDec.xSDDec.xSDDec.
7. Employees of Innoson Nig Ltd. have training and development opportunities as soon as they are employed and  so they have no fear of losing their jobs3.331.66  A3.301.77  A3.321.67  A
8. The training and development programs are relevant to employees’ jobs making them confident in performing beyond expectation in Innoson Nig Ltd3.571.79  A3.461.57  A3.521.78  A
9.Training/ development is given to employees at Innoson Nig Ltd whenever they are transferred to a new department making them well prepared for the tasks ahead.3.011.76A3.321.87  A3.171.44  A
10.Training/ development motivates employees of Innoson Nig Ltd making them fit for any job3.251.57A3.151.69A3.201.55  A
11.Training/ development makes our employees more organized so they have no fear of being laid off due to the new developments in the company2.740.67  A3.041.61  A2.890.81  A
12.Training/ development makes our employees become more demanding for higher salaries2.550.71  A3.041.57  A2.790.57  A
13.Training/ development makes our employees more arrogant and disrespectful to other staff of Innoson Nig Ltd1.860.47  NA1.550.67  NA1.710.88  NA
14.Training/ development gives job autonomy to our employees, making them specialized for the new tasks ahead3.011.77  A3.451.57  A3.231.65  NA
15.Training/ development enhances teamwork for Innoson Nig Ltd ensuring no fear of retrenchment or job loss2.380.76  A3.051.62  A2.220.75NA
16.Training/development enhances creative thinking and performance beyond the expectation of employees at Innoson Nig Ltd3.271.38A3.311.42  A3.291.39  A
17.Training/ development helps employees mediate through crisis management at Innoson Nig Ltd3.001.55A3.17 A3.071.61A
18.Training/ development improves the overall performance of employees of Innoson Nig Ltd3.511.64A3.321.73A3.42`1.73  A
19.Training/ development helps our employees reduce burnout and stress3.311.49A3.251.07A3.281.47A
20.Training/ development makes our employees more committed to their jobs,3.541.66A2.740.77A2.650.71A
21. Unclear requirements of the job and unambiguous roles to play in the job make employee feels pressure not to continue2.470.77  A2.450.44  A2.261.76  NA
CLUSTER MEAN 2:3.241.78  A3.111.73  A3.181.77  A

Table 2 shows the roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd. According to the table, all the items have scores above 2,50 Criterion Mean, except 13, 14, 15, and 21 with means below 2.50. This indicates that, HRM at Innoson Nig. Ltd. gives training and development opportunities as soon as staff is employed, so they have no fear of losing their jobs; The training and development programs are relevant to employees’ jobs making them have confidence in performing beyond expectation in Innoson Nig Ltd. Training/ development are given to employees at Innoson Nig Ltd whenever they are transferred to a new department making them well prepared for the tasks ahead; Through Training/ development, the HRM; motivates employees of Innoson Nig Ltd.; making them fit for any job; Makes employees more organized so they have no fear of being laid off due to the new developments in the company; enhances creative thinking and performance beyond the expectation of employees; helps employees mediate through crisis management, improves the overall performance of employees; helps employees reduce burnout and stress; makes our employees more committed to their jobs.

RQ. 3: What are the shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

Table 3:

Means and Standard Deviation on shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of Staff at Innoson Nig Ltd.Managers         StaffManagers & Staff
 ITEMSxSDDec.xSDDec.xSDDec.
22. Engaging unqualified candidates due to hard-to-find skills at Innoson Nig Ltd, makes employees want to resign or quit the job2.32NA1.612.221.52NA2.271.56NA
23. Hiring fast to avoid byproduct result in a shortage of qualified candidates at Innoson Nig Ltd2.76A1.812.531.66A2.651.72A
24. Innoson Nig Ltd HRM attracts only inexperienced talents due to a lack of funds1.43NA0.721.430.72NA1.430.72NA
25. Innoson Nig Ltd HRM is Unsure of what makes employees committed and happy in their job1.23NA0.551.460.73NA1.350.77NA
26. Innoson Nig Ltd HRM practices a Very long hiring process, resulting in the best candidates finding another job.2.57NA1.662.501.60NA2.241.53NA
27. Innoson Nig Ltd HRM does not offer rewards in advance to keep skilled workers2.51A1.622.541.64A2.531.62A
28. Innoson Nig Ltd Recruits unfairly through corruption, tribalism, or nepotism which makes employees not committed.1.21NA0.521.410.71NA1.310.75NA
29. Innoson Nig Ltd attracts highly skilled candidates that are expensive to maintain/ retain2.55A1.652.671.78A2.611.72A
30. Innosson Nig Ltd recruitments and selects candidates  through IMAMADU (IM), that is recruitment based on adequate knowledge of the candidate’s capabilities and abilities.2.41NA1.742.442.75NA2.431.62NA
CLUSTER MEAN 3:2.11NA0.821.34 NA1.780.82  NA

Table 3 indicates means and Standard Deviation on shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of Staff at Innoson Nig Ltd.  The table shows that only items 23, 27, and 29 of the mean scores of the Manager and staff are above the 2.50 Criterion mean and so they are Accepted as shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of Staff at Innoson Nig Ltd. Thus, hiring fast to avoid byproduct result to shortage of qualified candidates at Innoson Nig Ltd; Innoson Nig Ltd HRM does not offer rewards in advance to keep skilled workers and Innoson Nig Ltd attracts highly skilled candidates that are expensive to maintain/ retain are found as the shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of Staff at Innoson Nig Ltd. 

HypothesisOne:  There is no significant difference between Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nig. Ltd.

Table 4:

Summary of t-test Analysis of the Significant Difference Between the mean scores of Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nigerian Ltd.

  N x N SD  DfSig./LevelT-CalT-tabDec    
Managers152.95        85  0.77    83  0.05  1.90  1.96  Not Significant
Staff702.83

Table 4, a summary of the t-test Analysis of the Significant Difference Between the mean scores of Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nigerian Ltd. The table indicates that the t- t-calculated 1.90 is lower than the t-table, 1.96 at 0.05 level of significance showing No Significant difference between the two mean scores. The null hypothesis is accepted. Therefore, there is no significant difference between Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nig. Ltd

HypothesisTwo:  There is no significant difference between Managers and Staff in the roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd.                            

Table 5:

Summary of t-test Analysis of the Significant Difference Between the mean scores Managers and Staff on the roles HRM play in influencing employee Continuance Commitment in Innoson Nig. Ltd.                              

  N x N SD  DfSig./LevelT-CalT-tabDec    
Managers153.24        85  0.77    83  0.05  1.87  1.96  Not Significant
Staff703.11

Table 5 shows the summary of the t-test Analysis of the Significant Difference Between the mean scores of Managers and Staff on the roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd.  The table indicates that the t- t-calculated 1.87 is lower than the t-table, 1.96 at 0.05 level of significance showing No Significant difference between the two mean scores. The null hypothesis is accepted. Therefore, there is no significant difference between Managers and Staff in the roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd.  

HypothesisThree: There is no significant difference between Managers and Staff on the

shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

Table 6:

Summary of t-test Analysis of the Significant Difference Between the mean scores Managers and Staff on the shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

  N x N SD  DfSig./LevelT-CalT-tabDec    
Managers152.11        85  0.82    83    0.05  1.88  1.96  Not Significant
Staff701.34  

Table 6 shows the summary of the t-test Analysis of the Significant Difference Between the mean scores of Managers and Staff on the shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd. The table indicates that the t- t-calculated 1.88 is lower than the t-table, 1.96 at 0.05 level of significance showing No Significant difference between the two mean scores. The null hypothesis is accepted. Therefore, there is no significant difference between Managers and Staff on the shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

Qualitative Analysis of the Data from the HRMEJSIG

Fifteen Managers were interviewed. Their responses were qualitatively analyzed as follows.

 Interview Question 1a: What recruitment /selection practices does Innoson Nigeria Ltd. employ for employee Affective Commitment?

Result:  They indicated that the recruitment /selection practices that Innoson Nigeria Ltd. employs for employee Affective Commitment include;

  • Recruiting /selecting staff by tracking the progress of applicants, and filtering their resumes based on specific qualifications and experience
  • Using Standardized interview questions that assess candidate’s skills and experience
  • Evaluating the cultural fitness of Innosson Nigeria Ltd to align with her values and work culture, makes employees feel committed to the organization.
  • Adopting the use of multiple stakeholders such as department heads, team members, and HR representatives during the recruitment /selection process gives a sense of confidence to the candidates of Innoson Nig. Ltd and
  • Recruiting /selecting staff through IM-IMAMADU-That is, adequate knowledge of the candidate by the employer makes the employees value the goals of Innoson Nig

Interview Question 1b: To what extent do the recruitment /selection practices impact employee Continuance Commitment at Innoson Nigeria Ltd.?

Result: They unanimously agreed that the recruitment /selection practices impact employee Continuance Commitment at Innoson Nigeria Ltd., to a Large Extent.

Interview Question 1c: To what extent do the recruitment /selection practices impact employee Normative Commitment of employees at Innoson Nigeria Ltd.?

Result: They unanimously agreed that the recruitment /selection practices impact employee Normative Commitment at Innoson Nigeria Ltd., to a Very Large Extent, especially the expatriates.

Interview Question 2a: Are the employees in Innoson committed to the company?

Result: They unanimously agreed that employees in Innoson are seriously Committed to the company as a result of the training and development and attractive remunerations.

Interview Question 2b: What roles does training and development play in employee Commitment at Innoson Nigeria Ltd.?

Result: The roles include;

  • Making them fit for any job
  • Makes them have confidence in performing skilled tasks
  • More organized without fear of being laid off due to the new developments in the company
  • Job autonomy to our employees prepared for the tasks ahead
  • Motivates employees of Innoson nig ltd
  • Specialized for the new tasks ahead
  • Enhances teamwork for Innoson nig ltd ensuring no fear of retrenchment or job loss
  • Enhances creative thinking and performance beyond the expectations of employees
  • Makes our employees more committed to their jobs,
  •  Helps our employees reduce burnout and stress

Interview Question 3a: What are the shortcomings in recruitment/ selection practices that can negatively impact the Normative Commitment of employees and how does Innoson Nigeria Ltd. try to overcome these shortcomings?

Result: The shortcomings include;

  • Hiring fast to avoid byproducts results in a shortage of qualified candidates at Innoson Nig. Ltd. To overcome the shortcoming Innoson Nig. Ltd. gives employees training and development opportunities.
  • Innoson Nig Ltd HRM practices a very long hiring process, resulting in the best candidates finding another job. To overcome the shortcoming, the company employs the use of IM recruitment and selection methods, especially where specialized skills are concerned.
  • Innoson Nig Ltd HRM does not offer rewards in advance to keep skilled workers. To overcome the shortcoming, the company pays its employees handsomely.
  • Innoson Nig Ltd attracts highly skilled candidates that are expensive to maintain/ retain. To overcome the shortcoming Innoson Nig Ltd. remunerates them well and uses them only as contract staff for specific tasks.
  • Innoson Nig Ltd recruits and selects candidates through IMAMADU (IM), which is a recruitment method based on adequate knowledge of the candidate’s capabilities and abilities.

Summary of Findings:

RQ1: To what extent does the HRM influence employee Affective Commitment in Innoson Nigerian Limited?

Finding 1:  HRM influences employee Affective Commitment in Innoson Nigerian Limited to a Large Extent.

RQ 2:  What roles does the HRM play in influencing employee Continuance Commitment in Innoson Nig. Ltd.?

Finding 2: The roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd. include:

  • Giving training and development opportunities as soon as staff are employed, so they have no fear of losing their jobs;
  • Making the training and development programs relevant to employees’ jobs, making them have confidence in performing beyond expectation.
  • Giving training/ development to employees whenever they are transferred to a new department, making them well-prepared for the tasks ahead;
  • Through Training/ development, the HRM. Motivates employees of Innoson Nig Ltd. making them fit for any job;
  • Making employees more organized so they have no fear of being laid off due to the new developments in the company;
  • Enhancing creative thinking and performance beyond expectation;
  •  Helps employees mediate through crisis management, improves the overall performance of employees;
  • Helps employees reduce burnout and stress;
  •  Makes employees more committed to their jobs.

RQ. 3: What are the shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

Finding 3: The shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd. Are:

  • Hiring fast to avoid byproducts results in a shortage of qualified candidates;
  • Innoson Nig Ltd HRM does not offer rewards in advance to keep skilled workers
  • Innoson Nig Ltd attracts highly skilled candidates that are expensive to maintain/ retain.

Innoson Nig. Ltd. Try to overcome the shortcomings by;

  • Giving employeestraining and development opportunities.
  •  Using IM recruitment and selection method, especially where specialized skills are concerned.
  •  Paying employees handsomely.
  • Innoson Nig. Ltd. recruits candidates that are expensive to maintain/ retain but pays them well and uses them only as contract staff for specific tasks.
  • Recruitments candidates through IMAMADU (IM), for skilled employees that do specific tasks.

HypothesisOne:  There is no significant difference between Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nig. Ltd.

Finding 4: There is no significant difference between Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nig. Ltd.

HypothesisTwo:  There is no significant difference between Managers and Staff in the roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd.                            

Finding 5: There is no significant difference between Managers and Staff in the roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd.                           

HypothesisThree: There is no significant difference between Managers and Staff on the

shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

Finding 6: There is no significant difference between Managers and Staff on the

shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

HypothesisOne:  There is no significant difference between Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nig. Ltd.

Finding 4: There is no significant difference between Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nig. Ltd.

HypothesisTwo:  There is no significant difference between Managers and Staff in the roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd.                            

Finding 5: There is no significant difference between Managers and Staff in the roles HRM plays in influencing employee Continuance Commitment in Innoson Nig. Ltd.                           

DISCUSSION:

Extent the HRM influences employee Affective Commitment in Innoson Nigeria Limited.

 It was found that the HRM influences employee Affective Commitment in Innoson Nigeria Limited to a large extent. This implies that employees at Innoson Nigeria Limited like their jobs, which are in line with the values and goals of the organization. This is not surprising because the training and development make the employees committed. This was collaborated with the test of the hypothesis found without significance implying thatThere is no significant difference between Managers and Staff on the extent HRM influences employee Affective Commitment in Innoson Nig. Ltd. The test of hypothesis shows that both the managers and staff concur with this finding.

         This study is in line with the findings of Dunmade, Kadiri, Aun, Bello, and Yahaya, (2019) who found that HRM practices greatly impact employees’ commitment and ensure sustainable performance. It also supports Nwekpa, Offor, and Chukwuma’s (2021) study that outsourcing at Innoson Technical and Industrial Company, Emene, Enugu, Nigeria enhances organizational productivity. It also agrees with Ekwochi, Chinedu, and Okoh,that collective decision-making at Innoson Company Limited Emene enhances organizational commitment. Though the last two studies are not at the Innoson Nigeria Ltd. in Nnewi, it is still owned by the same person. This seems to confirm the findings that HRM influences employee Affective Commitment at Innoson Nig. Ltd. to a Large extent. The test of hypothesis indicates that both the managers and staff are in consonant with this finding.

Roles does the HRM play in influencing employee Continuance Commitment in Innoson Nig. Ltd.

        It was found that the HRM plays a lot of roles in influencing employee Continuance Commitment in Innoson Nig. Ltd. so as to prevent employees from fear of losing their jobs. To do the HRM has to give them training and development opportunities as soon as staff are employed and whenever they are retransferred to another department, making them well prepared for the tasks ahead. Thus, their creative thinking is enhanced for performance beyond expectation. With the lofty vision of Innoson Nig, Ltd. the HRM cannot afford to implications of staff turnover so they must do all things possible to retain their, including training and handsome remunerations.

This study is in line with the findings of Nwekpa, Offor, and Chukwuma (2021) and Ekwochi, Chinedu, and Okoh,showing that the HRM of Innoson companies does a lot to influence employee Continuance Commitment.

Shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees at Innoson Nig Ltd.

 Like all organizations, Innoson Nig Ltd. has shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees. Innoson Nig Ltd hires fast to avoid byproducts resulting in a shortage of qualified candidates but overcomes its negative effect by giving employeestraining and development opportunities. She also uses IM recruitment and selection methods, especially where specialized skills are concerned, and pays her employees handsomely. Due to the nature of production at times, required staff are expensive to maintain/ retain however they are, used only as contract staff for specific tasks, so that that released soon after the needed task is performed. This study supports Nwekpa, Offor, and Chukwuma (2021) that even outsourcing for Innoson Technical and Industrial Company, Emene, enhances organizational productivity.  It is also in line with Chukwuma’s (2015) HRM challenges of Innoson Nigeria Limited under a globalized economy.

CONCLUSION:

 HRM practices especially training and development have a lot of impact on employee Commitment in organizations, especially in Innoson Nigeria Limited, which will help it achieve its lofty vision.

Implications of the study:  The findings of this study imply that;

  1. HRM practices impact largely on employee Affective Commitment in organizations.
  2. HRM performs special roles in training and development which significantly influence employee Continuance Commitment.
  3. Shortcomings in recruitment/ selection practices that negatively impact on Normative Commitment of employees can be identified and overcome.
  4. Innoson Nigeria Limited’s HRM has a lot of positive impact on the employees which can help it achieve its objectives.
  5. Organizations should therefore prioritize HRM practices especially in training and development to enhance employee performance.

Recommendations: Based on the findings it was recommended that:

  1. Organizations should therefore prioritize HRM practices, especially in training and development to enhance employee performance.
  2. Innoson Nigeria Limited should leverage this study to improve its Training and development programmes to include HRM staff, especially for the globalized world, to enable her to retain her well-qualified, specialized, and skilled staff.
  3. Innoson Nigeria Limited HRM should encourage outsourcing to reduce cost and hiring fast to avoid byproduct results leading to a shortage of qualified candidates.
  4. Innoson Nig Ltd should employ the use of IMMAMADU (IM)  recruitment practice to attract highly skilled candidates that will not be expensive to maintain/ retain.

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HUMAN RESOURCE MANAGEMENT AND EMPLOYEE COMMITMENT: CASE OF INNOSSON NIGERIAN LIMITED Read More »

ETHICAL LEADERSHIP ANDSUSTAINABLE ECONOMICGROWTH IN NIGERIA

BY
IWUNDUONYEKACHI

Learn to Live Business School, UK
EMAIL:iwunduonyekachi@gmail.com
PHONE: 08035489691
DOCTORATE LLBS. 2024

ABSTRACT

This study was carried out to investigate ethical leadership and Sustainable Economic Growth in Nigeria. The research design adopted for this study was a descriptive survey design. This research was carried out in Enugu East Local Government Area of Enugu State. The population of the study consists of civil servants working in different government parastatals owned by the state and federal governments. The simple random sampling technique was used to draw one hundred and fifty.

(150) civil servants from five (5) selected state and federal organizations in Enugu East Local Government Area of Enugu State. The instrument used for data collection is a questionnaire. Mean was used to answer the research questions. The findings from the study revealed that; ethical leadership reduces corruption, ethical leadership increases productivity and profitability, ethical leadership practice increases access to a wealth of natural resources of the nation and ethical leadership helps to foster economic development for the poorest of the poor in the country. It was recommended among others that; Practices such as an all-hands-on-deck approach should be introduced as a form of ethical leadership practices to influence sustainable Economic development in Nigeria.

Keywords: Ethical leadership, Sustainable Economic Growth

INTRODUCTION

Leadership starts with influence and builds from there, that is, everything rises and falls on leadership. By implication, if we want to influence changes that are systemic in any organization, institution, or country, it must start with its leadership ethics and mindset Maxwell (2016). In other words, the people who manage and administer the country must have a strong leadership philosophy that will affect the way they do things in the country. Hence, Nigeria as a country cannot rise beyond her leadership ethics, because, the way a country develops and makes progress is tied to her leadership ethics. Singapore proved this during the regime of Lee Kuan Yew, whereby the country moved from a third-world country to an industrial hub (Wikipedia, 2019). The country has achieved remarkable feats in education, technology, and industrialization which have promoted national growth and development that they are witnessing today as a result of ethical leadership.

The concept of ethical leadership cannot be tired of emphasized especially in a country where prebendalism (corruption) has become the system of the day among political officeholders. Unethical Leaders have some features that make them to be seen as unethical. Some unethical attributes include but are not limited to: insincerity, lack of accountability, intemperate, callousness, and corrupt insular and evil. Therefore a leader who possesses the opposite of these features is termed an ethical leader, and such can lead the people to their promised land (Barbara, 2014). Based on this view, the ethical leader is a person who can inspire his subordinates and the people, in general, to behave in a particular manner without the people perceiving him as engaging in bribery and corrupt practices for selfish motives. Leadership is a process where a person influences a group to achieve a common goal (Okechukwu et al 2016). Ethical leaders are leaders who use their social and positional power in their decisions, their actions, and their influence on others in such a way that they act in the best interest and opinion of followers and do not enact harm upon them by respecting the rights of all parties (Kanungo, 2014). These definitions have a clear ethical dimension because they refer to a common goal. A common goal requires that the leader and followers agree on the direction to be taken by the group. In Nigeria context is the situation the same? The effort to answer this question by the leaders would open the door for economic development. Leaders need to consider their own and followers’ purposes while working toward goals that are suitable for both of them. Ethical leaders can build a community and when a community is built, economic development is built. Ethical leaders build a community by serving others through their political positions. This is what we may call “ethical altruism”. Leaders who serve or occupy positions to serve people are altruistic because they make the masses’ welfare foremost in their plans. Lasthuizen (2018), explicitly considers ethical leadership to comprise both the quality of leaders to consistently make decisions and act following relevant moral values, norms, rules, and obligations as well as their ability to cultivate such decision-making and behavior among followers. To encapsulate the concept, Treviño, Hartman, and Brown (2020) specifically, stated that ethical leadership may be conceived as resting on three fundamental ‘pillars’ The first concerns the personal integrity of the leader, also termed the ‘moral person’ pillar of ethical leadership. The second emphasizes the extent to which a leader can cultivate integrity among his or her followers, i.e. the ‘moral manager’ pillar. The third pillar is about the quality of the leader-follower relationship, which bridges the moral person and moral manager components and facilitates their effects on followers (Heres and Lasthuizen, 2015). In a nutshell, when the leaders are ethically abiding, will lead to good governance. In the nonexistence of ethical leadership, underdevelopment thrives. This will take us to the next concept of economic development.

A lot of definitions have been put forward to depict what is economic development. It is an elusive term meaning different things to different groups of social scientists. Some believe that development has to do with a rise in real national income. Meaning that it must be a sustained secular rise in real income accompanied by changes in social attitudes and customs, which have in the past impeded economic progress (Anyebe, 2016). In a technical sense, economic development refers to economic growth within an economy.

Economic development can be defined in terms of an increase in the economy’s real national income over a long period (Jhigan, 1980). If we look at the definition, one may ask what happens when there is a discrepancy between national income and the people that is the population. The two must have to go hand in hand for real economic development to be said to have been achieved. According to Rodney (2012), economic development is a process where a society develops economically as its members jointly increase their capacity for dealing with the environment. The author cleared the air with an opinion that economic development should not be seen purely as an economic affair, but rather as an overall social process that is dependent upon the outcome of man’s efforts to tackle problems in his environment. Buchanan and Ellis (2015) defined economic development as income potentialities of underdeveloped areas by using investment to effect those changes and to augment those productive resources that promise to raise real income per person. More subtly, Anyebe (2016) defined economic development as a process whereby the real per capita income increases accompanied by a reduction in inequalities of income and the satisfaction of the preferences of the masses as a whole. This definition is satisfactory because it tries to marry the reduction in inequalities with the increase in per capita income. In Nigeria, the gap between the rich and poor is very alarming. The rich keep enriching themselves while the poor become poorer. Such an economy cannot bring about development.

In all the definitions of what economic development is, none attempted to look at economic development as what to do with the absence of corruption in the attempt to increase per capita income and reduction of inequalities in income. Therefore, for this study, economic development is viewed as the absence of corruption of any kind in ensuring an increase in per capita income accompanied by a reduction in inequalities of income and satisfaction of the preferences of the masses as a whole.

The definition can be accepted because efforts toward ensuring economic development cannot be fully achieved when there are unethical exercises surrounding the process. Nigeria has had many good development strategies but the problem arises on the leaders (Achebe, 1983). World Bank (2011) declares corruption as “…among the greatest obstacles to economic and social development” by undermining the rule of law and weakening the institutional foundations on which sustainable development depends.

Every developing country, especially in Africa, strives towards ensuring economic development Nigeria as a developing country is not outside the track. Nigeria is a country bequeathed with bountiful human and natural resources. Nigeria’s total population in 2016 was projected to be 193,392,517 (NpopC, 2017) cited in Jega (2017). The population has a large size of the well-educated and skilled workforce. Yet, a significant number of the population (67 percent) is said to be living below the poverty line, while many more fall into poverty daily (Olubunmi, 2018). The country’s landmass is immensely comprised of about 924,000 square kilometers, most of which arable, and rich in mineral and non-mineral resources especially large deposits of oil and gas (Onah, 2014). Nigeria’s economy depends on oil as its main foreign exchange earner, in 2002 constituted about 90% of its foreign exchange earnings. Nigeria as a developing country assumes responsibility for general administration as it is done in other governments in developed countries. Nigeria has had a relatively long experience in development planning starting with the Colonial Development Plan (1958-68). Medium-term development plans and national rolling plans were also developed and carried out with mixed output. Other major strategic initiatives – such as the Structural Adjustment Programme (SAP) by the Babangida regime in 1984, the National Economic Empowerment and Development Strategy (NEEDS) launched in 2003, by the Obasanjo administration, the Strategy for Attaining the Millennium Development Goals (SAMDG) in 2000, the 7-Point Agenda, by the Yar’adua administration in 2007, Transformation Agenda by the Jonathan administration in 2011, Vision 20:2020, and the recent Economic Recovery and Growth Plan 2017-2020. – were not seen to have been effectively implemented due to unethical leaders and bad governance.

The Nigerian government assumes an important economic function for national development. Nigeria is said to have her private sectors, though, ethical leadership and good governance existing in the country, are not strong enough to reach the maturity stage of national economic development. This made us introduce a variable called “Corruption”. Economic development cannot flourish well in an economy where the leaders are unethical leading to corruption. Being unethical here means a situation where there is injustice, insincerity in the act of governance, inequality in the distribution of economic wealth, undue favoritism, and uneven development projects in the country. An economy, which is characterized by regional and group crises, youth restiveness, and indiscipline (corrupt leaders) as a result of bad leadership cannot ensure economic development. Corruption may not affect output directly but is put into different transmission channels that have been studied extensively. It can affect the growth rate.

Realizing the importance of ethical leadership and good governance in a developing country like Nigeria is necessary and of great concern and therefore, cannot be overemphasized. Achebe (1983), in his work, opined that “the trouble with Nigeria is unquestionably and squarely a failure of leadership”. This implies that for Nigeria to be economically developed there must be good leadership in the country”. Continue with Achebe as cited in Izueke (2015) “There was nothing wrong with the Nigeria character, land, climate, air or anything else, including money”. Leaders are like cattle rearers, wherever they take or direct their cattle they would follow. Leaders are like parents in a family which first give a child societal values and norms. Leaders are teachers, when they fail to teach well, students are bound to fail woefully.

The above illustrations imply that Nigeria’s economic development is dependent on ethical leadership. Bad leadership is alleged as one of the root causes of all evil within our society and economic underdevelopment (UNESCAP, 2013). In Nigeria, the problem is aggravated by the high rate of corruption. The vast majority of African people remain impoverished while the few unethical elites enjoy the proceeds of corruption (Lerrick, 2015). The World Bank defined corruption “as the abuse of public office for private gain”. This is the most common definition employed by scholars (World Bank, 2018). This definition of corruption in the public or governmental realm informed our decision to embark on this study. A widely quoted estimate by the World Bank (2013), puts the total amount of bribes paid in both developing and developed countries in 2001/2002 at 1 trillion dollars, about 3 % of world GDP at the time which Nigeria is not excluded. This estimate does not comprise embezzlement of public funds or theft of public assets, which are extremely difficult to estimate. Okechukwu et al (2016), contended that public service in Nigeria has deviated from the standard inherited from the British system of administration.

Ethical leadership on its side entails that leaders should relate to others with respect. That is why Philosopher Immanuel Kant (1724-1804) argued that we must treat others with respect. To do so, therefore, means to treat others as ends in themselves and not as means to ends. As Beauchamp and Bowie (2018), distinguished, “Persons should be treated as having their right and autonomously established goals and must not ever be treated strictly as means to another’s personal goals.” These writers then suggested that treating others as ends rather than as means requires that we treat other people’s decisions and values with a sense of respect: failing to do so would signify that we were treating them as a means to our ends. Do our leaders treat us with respect for the level of inequalities and corruption in the country? It is against this background that the study aims to investigate ethical leadership and Sustainable Economic Growth in Nigeria.

Statement of the Problem

The pivot interest here is that a significant level of unethical leadership in Nigeria cannot take the Nigerian economic development strategies to maturity, embezzlement of public funds is a major problem plaguing the Nigerian economy. Unethical leaders should expect that people will be poor, poor funding of education, poor infrastructures, and others which the overall result would be economic underdevelopment. It is like a vicious circle. Furthermore, it is observed that project costs are often inflated, while programmes and projects which can potentially deliver the best value for money are frequently abandoned in favor of projects which do not offer maximum economic and social value as a result of unethical leaders. The Edelman Trust Barometer Poll (2011), conducted among the richest 25% of the population of 23 countries on five continents and with a total sample of 5,075 interviewees, on ethics and economy, produced clear confirmation of the widespread social demand for ethics in the economy that is now widespread in much of the world. The attention to ethics in the economy is fed by the weight of the lack of ethical values in the management of our resources. This aroused the interest of the researcher to explore ethical leadership as a solution for unstable economic growth in Nigeria. Such an effort would enable leaders to tackle the seemingly conspicuous corruption that has bedeviled Nigerian economic development which was propagated throughout the globalized world. Therefore the study aims to investigate ethical leadership and Sustainable Economic Growth in Nigeria.

Purpose of the Study

The main purpose of this study is to investigate ethical leadership and Sustainable Economic Growth in Nigeria.

Objectives of the Study

  1. Investigate how ethical leadership practices influence sustainable Economic development in Nigeria.
  • Examine how ethical leadership contributes to the achievement of sustainable development goals related to economic growth in Nigeria.
  • Determine the barriers to the implementation of ethical leadership practices in Nigeria for sustainable economic growth.

Research Questions

  1. How does an ethical leadership practice influence sustainable Economic development in Nigeria?
  • What does ethical leadership contribute to the achievement of sustainable development goals related to economic growth in Nigeria?
  • What are the barriers to the implementation of ethical leadership practices in Nigeria for sustainable economic growth?

Hypotheses

HO1: There is no significant between male and female respondents on how ethical leadership practices influence sustainable Economic development in Nigeria.

HO2: There is no significant difference between male and female respondents on how ethical leadership contributes to the achievement of sustainable development goals related to economic growth in Nigeria.

HO3: There is no significant difference between male and female respondents on the barriers to the implementation of ethical leadership practices in Nigeria for sustainable economic growth.

METHODOLOGY

The research design adopted for this study was a descriptive survey design. This research was carried out in Enugu East Local Government Area of Enugu State. The occupation of the people in this is civil servants. The population of the study consists of civil servants working in different government parastatals owned by the state and federal governments. The simple random sampling technique was used to draw one hundred and fifty (150) civil servants from five (5) selected state and federal organizations in Enugu East Local Government Area of Enugu State. The instrument used for data collection is a questionnaire. The instruments after structuring were arranged and submitted to two experts. Using Crombach Alpha Statistics to test the reliability of the instrument, the result yielded a co-efficient index value of 0.85 indicating that the instrument is reliable. Mean was used to answer the research questions. The rating scale is; Strongly Agree (SA) 4points, Agree

  • 3 points, Disagree (D), 2 points, Strongly Disagree (SD)1 point. The decision rule was that any mean up to 2.5 and above was accepted as “Agreed” while a Mean score below 2.5 was rejected as “Disagreed.

FINDINGS

Research Question 1: How does an ethical leadership practice influence sustainable Economic development in Nigeria?

Table One: Responses on how an ethical leadership practice influences sustainable Economic development in Nigeria

s/nItemsSAADSDNEFX𝒙̅DECISION
1.Ethical leadership reduces corruption1006025152006453.23Agree
2.Ethical leadership increases productivity and profitability803010802005102.55Agree
3.Ethical leadership practice increases access to a wealth of natural resources in the nation1006025152006453.23Agree
4.Ethical Leadership helps to foster economic development for the poorest of the poor in the nation804020602005402.70Agree
 Grand mean: 2.70      10.80Agree

Table 1 above shows various responses given by the respondents to the research question seeking to explain how ethical leadership practices influence Sustainable Economic development in Nigeria. The mean scores responses for question items 1, 2, 3 and4 were above the threshold of

2.5 (that is 3.23, 2.55 3.23, and 2.70). This implies that the respondents agreed that ethical leadership practices influence sustainable Economic development in Nigeria.

Ho1:   There is no significant difference between mean ratings of male and female civil servants on how ethical leadership practices influence sustainable Economic development in Nigeria.

Table 4:                   Z-test comparison of the mean and standard deviation ratings of opinion of female and male civil servants on how ethical leadership practices influence

                                 Sustainable Economic Development in Nigeria                                                     

Civil Servants

Female 76 2.88 0.90 Male 19 2.84 0.87  

N                            𝐗          SD             df              z-cal           p-value      Decision

193                                                                         -0.14          0.888                NotSignificant

The analysis in Table 4 shows that the calculated value (z-cal=-0.14) is not greater than 1.96 or less than -1.96, the null hypothesis is accepted. This is further affirmed by the probability value of 0.888, which is greater than 0.05, meaning it is not significant. This result implies that the hypothesis is accepted, meaning there is no significant difference between the mean ratings of female and male civil servants on how ethical leadership practices influence sustainable economic development in Nigeria.

Research Question 2: What does ethical leadership contribute to the achievement of sustainable development goals related to economic growth in Nigeria?

Table 2: What does ethical leadership contribute to the achievement of sustainable development goals related to economic growth in Nigeria?

S/NITEMSSAADSDNEFX𝒙̅DECISION
5Eradication of extreme poverty and hunger in a nation1006025152006453.23Agree
6Development of global partnership for sustainable  development804020602005402.70Agree
7To achieve universal primary education545528131504503.0Agree
8Development of infrastructure of a nation485228221504262.84Agree
 Grand mean      2.67Agree

Table 2 above shows the mean score responses for question items 5 -8 with mean scores of 3.23, 2.70, 3.0, and 2.84 were above the cut-off mean score of 2.5 this means that the respondent agreed.

Ethical leadership contributes to achieving sustainable development goals related to economic growth in Nigeria.

Ho2    There is no significant difference between the mean ratings of male and female civil servants on how ethical leadership contributes to achieving sustainable development goals related to economic growth in Nigeria.

Table 6: Z-test comparison of the mean and standard deviation ratings of male and female civil servants on how ethical leadership contributes to the achievement of sustainable development goals related to economic growth in Nigeria

Civil Servants

N                   𝐗              SD             df            z-cal        p-value     Decision

Females                   79            3.03           0.87

Males                       19            2.93           0.92           193           -0.136         0.892   Not Significant

The analysis in Table 6 shows that the test statistic, particularly the calculated value of z-cal (- 0.136) is not greater than 1.96 nor less than -1.96, which means the null hypothesis is accepted. This is further affirmed by the probability (p-value) associated with the calculated value. The p-value is 0.892, which is greater than the 0.05. It is implied that it is not significant. Therefore the hypothesis is accepted, which is interpreted that there is no significant difference between mean ratings of male and female civil servants on how ethical leadership contributes to the achievement of sustainable development goals related to economic growth in Nigeria.

Research Question 3: What are the barriers to the implementation of ethical leadership practices in Nigeria for sustainable economic growth?

Table 3: Responses on the barriers to the implementation of ethical leadership practices in Nigerian for sustainable economic growth

s/nItemsSAADSDNEFX𝒙̅DECISION
9Absence of accountability and transparency among leaders of the country803010802005102.55Agree
10Lack of rule of law1006025152006453.23Agree
11Corruption  Challenges545528131504503.0Agree
12Poor Resource Management485228221504262.84Agree
 Grand mean      2.67Agree

Table 2 above shows the mean score responses for question items 9 -12 were 2.55, 3.23, 3.0 and

2.84 was above the cut-off mean score of 2.5 this means that the respondent agreed that there are barriers to the implementation of ethical leadership practices in Nigeria for sustainable economic growth.

Ho3    There is no significant difference between mean ratings of male and female civil servants on the barriers to the implementation of ethical leadership practices in Nigerian for sustainable economic growth

Table 7:                   Z-test comparison of the mean ratings and standard deviation of the responses of male and female civil servants on the barriers to the implementation of ethical leadership practices in Nigerian for sustainable economic

Group                             N               𝐗              SD             df            z-cal        p-value     Decision

Students 176 3.32 0.92 Lecturers 19 3.08 0.92  

193                                                                                                     -0.126           0.9                Not

     Significant

Table 7 shows that the calculated value (z-cal=-0.126) is not greater than 1.96 nor is it less than

-1.96, therefore the null hypothesis is accepted. In the same token, the probability value (p-value) is 0.9, which is greater than 0.05 significance level, which can be decided as not significant. These two values imply that There is no significant difference between the mean ratings of male and female civil servants on the barriers to the implementation of ethical leadership practices in Nigeria for sustainable economic growth.

DISCUSSION OF FINDINGS

Research question one was carried out to investigate how ethical leadership practices influence sustainable Economic development in Nigeria. The finding revealed that ethical leadership reduces corruption, ethical leadership increases productivity and profitability, ethical leadership practice increases access to a wealth of natural resources of the nation and ethical leadership helps to foster economic development for the poorest of the poor in the country. Findings were also in line with the findings of (Rahman 2016) who said that to achieve this, leaders at both national and organizational levels would have to adopt leadership styles that engender a sense of shared responsibility toward the attainment of this goal; one that is focused on the long term, and thus would establish systems that would persistently ensure the pursuance of this goal in the future; one that understands the need for collective effort (at both national and organizational levels) toward the attainment of the sustainability goal; one that is willing to learn; and, finally, one that is in itself ethical, and thus would impress upon followers the need to behave in a like manner. This is because the sustainable development agenda requires an all-hands-on-deck approach through a collective leadership approach between players in industry (including civil society groups) and government. However, as can be gathered from the African leadership landscape, it is evident that leadership in Nigeria lacks this approach to ethical leadership. This situation thus shrouds the possibility of Nigeria attaining sustainable development. The researcher also contributed that for African leaders, in both industry and government (especially government), to succeed in forging on toward the attainment of such a goal, they would have to conduct themselves in a responsible, transparent, and accountable in making good decisions for sustainable economic growth and development.The result from a test of hypothesis one indicates that there is no significant difference between mean ratings of male and female civil servants on how ethical leadership practices influence sustainable Economic development in Nigeria. This affirms the results from research question one and is in line with the submissions of Okoro (2020) and Adeyemi (2021).

Research question two was carried out to ascertain what ethical leadership contributes to achieving sustainable development goals related to economic growth in Nigeria. The findings revealed the eradication of extreme poverty and hunger in a nation, the development of global partnerships for sustainable development, achieving universal primary education, and the development of the nation’s infrastructure. These findings agree with the findings of (Chikendu, 2013) who thinks that to achieve a positive outcome in the sustainable development goals, a long-lasting development must be designed and implemented. That takes the focus on sustainable development. Under normal circumstances, ethical leadership is fundamental to every institution. With ideal ethics, a leader will ensure that he fulfills the socio-economic needs of the group and maintains economic discipline. Lack of ethical or morally upright leadership leads to wastage and embezzlement of public resources, thereby denying society an opportunity to sustain its development. The researcher is also of the opinion that unethical leadership has led to public resources embezzlement. Such a situation impedes the society’s sustainable development. Leadership for development must be accomplished; that is, he/she must work with honesty, fair dealing, and social responsibility, with such features, there will be transparency in resource management, equity in the distribution, and responsibility in administering environmental issues to the expectation of the future society. In this respect, transformational leadership is preferred since it demonstrates a capacity to seek the fulfillment of human possibilities and improve the community’s development in general.

Hypothesis two showed that there is no significant difference between the mean ratings of male and female civil servants on how ethical leadership contributes to the achievement of sustainable development goals related to economic growth in Nigeria. This result solidifies those from research question two so do the studies (Chikendu, 2013).

Research question three investigated the barriers to the implementation of ethical leadership practices in Nigeria for sustainable economic growth. The findings revealed that the barriers are the absence of accountability and transparency, lack of rule of Law, corruption challenges, and poor resource management. The findings are in line with the findings of Ejimabo (2013) who stated that.

In Nigeria, most policymakers and those involved in decision-making are engaged in bribery, egoism, power, and trade liberalization. Fagbadebo (2017) also stated that the Nigerian State is a victim of high-level corruption, bad governance, political instability, and a cyclical legitimacy crisis. In the words of the researcher, the country’s authoritarian leadership faced a legitimacy crisis, and political intrigues, in an ethnically differentiated polity, where ethnic competition for resources drove much of the pervasive corruption, and profligacy, the researcher also made some contributions as the solution for addressing Nigeria’s problems and consolidating democratic governance in the federal republic lies in having a government or leadership that works on the principles of sustainable development and is, most importantly, accountable to the Nigerian people. Good ethical leadership in Nigeria is essential to its stability, growth, and development.

Test of hypothesis three revealed that there is no significant difference between mean ratings of male and female civil servants on the barriers to the implementation of ethical leadership practices in Nigeria for sustainable economic growth. In other words, both sets of respondents concurred with the findings in research question three. Prior studies by Ejimabo (2013) had similar findings as they identified by Fagbadebo (2017) as factors inhibiting the implementation of ethical leadership in the country.

CONCLUSION

Ethical leadership and Sustainable Economic Growth in Nigeria is important and will basically determine the transformation speed in overall economic growth and development in Nigeria.

RECOMMENDATION

  1. Practices such as an all-hands-on-deck approach should be introduced as a form of ethical leadership practice to influence sustainable Economic development in Nigeria.
  2. The importance of teaching ethics in schools cannot be overemphasized, it is essential for the formation and acquisition of virtues or good characters that are vital for contribution to the achievement of sustainable development goals.
  3. Ensuring the building of good personalities from childhood is an intervention towards resolving the leadership crisis.

Implications of the Study

This study has implications for Nigerian leaders. Nigeria needs sound ethical leadership that is rooted in respect, service, justice, honesty, and community. Leaders who place fairness at the center of decision-making, including the challenging task of being fair to individuals as well as to the common interest of the community they serve. The country needs people who are educated, sincere, and honest both in administration and leadership styles. If all these are achieved, there will be improved and sustainable economic growth in the country.

Limitations of the Study

Some respondents were reluctant to give the necessary information required for this study. It took a lot of effort to convince them that the purpose of the information was only for research work.

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Prentice Hall.

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Perspectives. SAGE Open April-June 2013: 1 –14

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Political Science and International Relations, 1, 28-37

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Nigerian Journal of Public Administration and Local Government Studies, University of Nigeria, Nsukka, Vol. XV. 2. P.74-90.

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Ethics and Integrity. Amsterdam, the Netherlands: VU University.

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service failure: A labyrinth for efficient service delivery in Nigeria. IOSR Journal of Humanities and Social Science (IOSR-JHSS) Volume 21, Issue 5, ver. 2 PP 01-10

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Implementation of Nigeria’s Anti-Corruption Policy. A Working Paper. SOAS Consortium.

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Administration Research www.iiste.orgISSN 2224-5731.6,(10).

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executives develop a reputation for ethical leadership. California Management Review 42 (4):128-142.

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ETHICAL LEADERSHIP ANDSUSTAINABLE ECONOMICGROWTH IN NIGERIA Read More »

CUSTOMER BEHAVIOUR AND SUSTAINABLEBUSINESS PRACTICES: CASE OF BREADINDUSTRIES IN AWKA, ANAMBRA STATE.

By
OBIALO THEOPHILUS CHINONSO
CHUKWUDI SOLOMON NGODO

MASTERS OF BUSINESS ADMINISTRATION
+2340703 076 3076
obialotc@gmail.com
07039420918
chukwudisolomonngodo@gmail.com
2024

ABSTRACT:

Bread has become a staple food in Nigeria since its first introduction into Nigeria in the 1920s.  However, the current harsh economic hardship in the country has made it unaffordable. Thus, the sustainability of the industry comes on the mark. This study examines sustainable business practices in bread industries in Awka that influence customer behaviors.  A descriptive survey research design was used. Three research questions and three hypotheses guided the study. The population consists of 200 bakeries. The instruments were a questionnaire and a Focus Group Discussion. Data was analyzed using means, Standard Deviation, and Analysis of Variance (ANOVA). The results reveal that sustainable practices of bread manufacturers that promote and sustain customers’ interests include online marketing, direct sales to consumers, and adding more ingredients to increase the quantity and quality of the bread, which sustain customers’ purchasing decisions to a Large Extent. Also, there is no significant difference among male and female; old and new bread manufacturers in this regard. The study concludes that the business practices of bread manufacturers sustain customer behaviors in Awka. Recommendations include government efforts to reduce the problems of foreign exchange, the high cost of imported and local materials, and manufacturers’ promotion of supply chain management.

Key Words: Customer Behaviour; Sustainability; Business Practices; Bread Industries, Supply Chain Management; Innovation.

INTRODUCTION:

Background of Study: 

The customer is a very important factor in every business, that has the satisfaction of the customers as its major objective, to maximize production and profit. Consequently, consumer behavior becomes a very crucial aspect of consideration in business sustainability. Sustainability is the ability to continue over a long period, despite difficulties encountered by organizations and businesses. It requires the use of natural resources for long-term usage. It also implies withstanding difficulties and challenges. United Nations Brundtland Commission in 1987, defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainability in business refers to using durable materials in the manufacturing process. It is broadly used to indicate programs, initiatives, and actions aimed at preserving particular resources; this refers to four distinct areas, which are human, social, economic, and environmental–known as the four pillars of sustainability. 

Three important well-known accepted businesses are the triple bottom line of sustainable business, called the three P’ (https://www.futurelearn.com › sustainable-business › steps). Sustainability has the role of protecting and maximizing the benefit of the 3Ps- People, Planet, and Profit. In this study, the researcher is interested in the first ‘P’ of the People.Sustainability, in this regard, indicates the initiatives employed by businessmen and women to preserve their businesses for a very long period. Four distinct areas: human, social, economic, and environmental, known as the four pillars of sustainability are concerned (https://www.futurelearn.com ›sustainable-business› steps) in attaining sustainability in businesses. This involves sourcing sustainable ingredients, using packaging solutions and resources mindfully, with eco-friendly practices (….. 2024)

              Sustainability has become very imperative due to the high costs of production and customers; and increased demand for satisfaction, which have resulted in businesses seeking competitive advantages. Thus, industrialists and researchers are always searching for ways to overcome these threats, leading to the emergence of supply chain management, referred to as all activities undertaken to deliver products and services to customers from sourcing of raw materials to the delivery of the products and services to the final consumer, (Sukati, Baharun, & Said, 2011 in Kehinde, 2023). This is the essence of this study which aims to investigate Customer behavior and sustainable business practices: the case of bread industries in Awka, Anambra state.

   Bread has become a staple food in Nigeria ever since its first introduction.  History has it that it was introduced in Nigeria in the nineteenth century by freed slaves returning to Lagos from Brazil (Okafor, 2010). However, commercial baking began in about the 1920s, due to technical innovations introduced by the bread king, Amos Shackleford who introduced a kneading device known as dough brake and the wholesale system.  The growth of the bread business in Nigeria was aided by African Home and Foreign industries, Sterling Brothers Baking Company, (Okafor, 2010). Since the industry has continued to grow. Apart from being taken as breakfast in many homes, bread is a gift item, which is purchased for children and even adults as a gift after a trip. However, the bread industry, which is one of the largest food processing industries in the country, with bread and biscuit (referred to as ‘moist and dry’ outputs respectively) accounting for 82 percent of their outputs, (Kehinde, 2023). Recently, bread manufacturers have been facing challenges with high levels of competition (Onwumere et al., (2012) thus, requiring a sustainable practice for survival.

Statement of the Problem:

Economic and food crises in Nigeria also affected the bread industry, especially in Awka, with the rising cost of raw materials due to the steady increase of foreign exchange in the past few years. Njoku & Kalu (2015), observed that low profit margins as a result of high cost of production, infrastructural deficit, high operation cost, exchange rate volatility, and stiff competition also bedevil the industry. Njoku & Kalu, (2015), also pointed out that flour, a byproduct, (97% wheat), the main raw material used for the production of Bread in Nigeria, is imported. Consequently, some bakeries fizzle out within a short period of their establishment (Onwumere, Nwosu & Nmesirionye 2012). This scenario suggests that all is not well in the industry lamented (Kehinde, 2023), especially in Awka, which is the capital of Anambra state, where dwellers thrive mostly on businesses for survival.Bread baking has continued to increase probably due to an increase in bread consumption in the state.  However, the industry is dominated by small-scale bakers who find it difficult to source foreign exchange for their bakeries, thus sustainability of the industry becomes imperative. The purpose of this study is to explore sustainability business practices in bread industries, that influence customer behaviors in Awka in Anambra state.

Research Questions:

The following research questions guided this study;

  1.  What sustainable practices are adopted by bread manufacturers to promote customers’ purchasing interests in Awka?
  2.  What strategies adopted by manufacturers in Awka, sustain customers’ interest in bread purchasing?
  3. To what extent do the business practices of bread manufacturers sustain customers’ purchasing decisions in Awka?

Hypotheses:

The following hypotheses were tested at 0.05 level of significance, to guide the study.

HO1: There is no significant difference between male and female; old and new Bread respondents on how sustainable practices promote customers’ purchasing interests in Awka.

HO2: There is no significant difference between male and female; old and new bread respondents, on the strategies adopted by manufacturers that sustain customers’ interest in bread industries in Awka.

HO3: There is no significant difference between male and female; old and new Bread respondents on the extent the business practices in bread industries influence customers’ purchasing decisions.

REVIEW OF LITERATURE: Literature was reviewed under conceptual, theoretical frameworks, and empirical studies.

Conceptual framework: The study is framed on the following according to the variables:

Concept of customer behavior: Consumer behavior is an important topic in business practices and is concerned with consumers’ decision-making process in acquiring, consuming, and adopting the needed products and services.  Consumer Behaviour, often referred to as consumer buying behavior has to do with buying products or services for one’s personal use or consumption, (Olaide, 2023). This action is usually influenced by a lot of factors. According to the American Marketing Association (AMA), Consumer behavior is the dynamic interaction of cognition, behavior, and environmental events by which human beings conduct the exchange aspect of their lives. As much as consumers’ behavior is important in marketing activities, their emotional state determines their buying behaviors (Ajayi,2019). This is probably why Oladele (2019), conceived consumer behavior as a multi-disciplinary subject, which examines the decision process in the form of activities of consumers in their consummation roles. This study adopted the concept that Consumer behavior implies how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants (Manuere, Chikazhe and  Josphat, 2022). In this case, it is about individuals selecting, and using their ideas to purchase bread for consumption or retailing.

Concept of Sustainability: There are several concepts of sustainability depending on the perception of the author, for instance, Kuhlman & Farrington (2010) perceive sustainability as encompassing three dimensions, social, economic, and environmental. This study conceives sustainability as the ability to withstand difficulties and survive amid challenges.

Theoretical framework: Theoretical Framework: This study is framed on the following consumer behavior theoretical models as follows; Factors That Influence Consumer Behaviour and Maslow’s Theory of Motivation.

  • Factors That Influence Consumer Behaviour: Customers are the main reasons for the existence and continuity of all businesses globally. Wandera & Sharma (2018), identified internal and external factors that mainly influence consumer behaviors before, during, and after purchases. Internal Factors are factors that result from different dimensions within the context of the consumer in the area of culture, and personal aspects as well as customer loyalty which have influences on consumer behaviors, such as culture, and customer loyalty. External factors are those beyond the consumer’s control regarding decisions on the products and services.  However, such changes can result due to society’s needs through, social media, crisis, and motivational impacts. This study on customer behavior and sustainable business practices: the case of bread industries recognizes the role of the external and internal factors in sustaining customers’ interest in sustainability in the bread industry and will articulate them in this study.
  • Maslow’s Theory of Motivation: propounded by Abraham Maslow (1943), in his paper, titled “A Theory of Human Motivation,” points out that human actions are motivated by certain psychological and physiological needs that progress from basic to complex, in a hierarchical order needs as follows; Basic physiological Needs, which trigger the consumer to buy food, drinks, and other consumable food to remove hunger and thirst;  Safety Needs, which results after satisfying the above needs, the consumer becomes concerned about his safety, security, and stability; Love/Social Needs: The consumer will seek for love and try to be identified with a group; Esteem/Ego Needs: This makes the consumer buy luxury or exotic products as a sign of success and prestige and Self-Actualization: this leads to the consumers’ personal development and individuality.

           This study appreciates that the marketing concept is all about needs, therefore, it is important to

explore the dynamics that the consumer needs bread, thus the changes in their behaviors towards continued and increased demand for bread, despite the fight for sustainability of the industry is the concern of this study.

Empirical Studies:  Empirical studies reviewed include, Studies on Consumer Behaviour, Studies on Sustainability, and Studies in Bread manufacturing business.

  • Studies on Consumer Behaviour

Latuszynska, Furaiji & Wawrzyniak, (2012) study, ‘An Empirical Study of Factors Influencing Consumer Behaviour in Electric Appliances Market aimed to determine the factors affecting consumer preferences and behaviour in the electric appliances market in Iraq. The data obtained from the questionnaire was analyzed. The major findings of the study indicated that, overall, the set of independent variables is weakly associated with the dependent variable. However, the in-depth analysis found that social factors, physical factors, and marketing mix elements are strongly associated with consumer buying behavior.

            Koyluoglu, (2022), ‘An Empirical Study of the Effect of Online Comments on Consumer Buying Behavior’ was carried out at Selcuk University with a random sampling method using a Google survey to select 400 participants, including academics, university staff, and students. The SPSS 22.0 program was used in the analysis of the collected data. Pearson correlation and multiple regression analyses were used because the scale used in the study was a normal distribution and parametric tests were used. As a result, it was observed that as the positive perspective of the participants on consumer comments increased, buying behavior also increased. However, no significant relationship was found between attitude toward comments and buying behavior (p>0.05).

             Manuere, Chikazhe and Josphat, (2022). In their ‘Theoretical models of consumer behavior: A literature review,’ presented the evolution of theories that have uniquely influenced consumer buying decision processes. Marketers use theories of consumer behavior to explain how consumers behave and to segment the market for consumers. Marketers use several theories of consumer behavior, namely, traditional theories and contemporary theories. Traditional theories are based on economic principles or experiences of marketers, whereas modern theories are associated with empirical results. The theory of consumer behavior is an explanation of facts in an orderly manner. However, not all theories of consumer behavior are good or sound. A sound theory of consumer behavior describes both behavior and the nature of the behavior. Thus, consumer behavior theories are used to understand and predict the behavior of consumers. To that end, this study used two important groups of theories, namely, the Buyer Behaviour theory and the theories of reasoned action. These theories will help us to research different aspects of consumer behavior. Therefore the strengths and weaknesses of these theories are documented.

Studies on Sustainability:

              Rev. UFSM, Naline, Zanin, Dalmutt, and Magro, (2022), aim to examine the efficiency of sustainability practices in industries in Chapecó-Santa Catarina. The research employed a descriptive, conducted through a survey with 63 companies. The questionnaires administered show the perception of top managers concerning the economic-financial, social, and environmental dimensions. A quantitative approach and information entropy analysis were used with ranking by TOPSIS. The study shows that companies have not yet realized that natural resources are scarce, and their leaders are not committed to sustainable management, which would provide evidence of the efficiency of business practices with sustainable development.

                Iheanachor, (2021). investigates the sustainable business practices of Nigerian organizations, to examine sustainability practices of businesses from selected industries; construction, manufacturing, banking, and hospitality – were selected based on the availability of sustainability reports of industry leaders. This research aims to help business managers and policymakers understand sustainable business practices and their implications on business performance. This study is related to the current research in the fact that both investigated sustainable business practices of Nigerian organizations, aiming at helping business managers and policymakers understand sustainable business practices and their implications on business performance but while this study focused on banking and hospitality industries, mine dwelt on bread industries to discover how and the impact on customer behavior. 

              Hang, Nguyet, Nguyen, and Tognetti, (2018), Thesis aims to understand and assess how companies integrate sustainability thinking through sustainable business practices and customers’ engagement in the Swedish coffee industry. Using a qualitative research method, a case study of Löfbergs, including interviews with managers, customers, focus groups with young consumers, and observations at Löfbergs’ Café Bar, they found that the company places sustainability at the center of its business strategy. If a business succeeds in integrating sustainable thinking into its business practices, the results are higher engagement both on the customers’ and stakeholders’ sides. The study concluded that by shifting to transcendence as a business logic, the business can adopt a dialectic strategy and successfully integrate sustainability into its business practices. This study just like the current one is focused on integrating sustainability thinking through sustainable business practices and customer engagement; the current one deals only with customer behavior and sustainable business practices: in bread industries, again this study fixated on the Swedish coffee industry, while the current study area is in Awka, Anambra state. Nevertheless, both employed the same qualitative research method and a case study approach with interviews and focus group discussions. Although my study did not use interviews it adopted the use of questionnaires and focus group discussion.

           Olaide, (2023) research focused on the impact of consumer behavior on sustainable development goals (goal 12) of the United Nations. It further investigates the consequent effects of consumer behavior on sustainable development. Data from this study were collected from 80 respondents through questionnaires and analyzed using the Pearson Product Moment Correlation and Statistical Packages for Social Sciences. Sustainable consumption practices were found to have a significant impact on sustainable development goals, the findings also support a positive influence of sustainable consumption reducing the absorption of natural resources and minimizing wastes of such resources. The study advocates implications for organizations regarding strengthening the practice of sustainable consumption to achieve sustainable development in society. Olaide, 2023 research is quite relevant to this study; but, unlike the current study, it focused on the impact of consumer behavior on the United Nations’ sustainable development goals, different from customer behavior and sustainable business practices, which the current study investigated. However, the instruments and data collection methods were similar.

             Mande & Taofeek (2022), studied ‘Effect of Consumer Behaviour on Sustainable Development (A Case Study of Unilever Nigeria Plc)’ using a descriptive research design as it required seeing and reporting employee behavior, attitudes, and activities as they were at the time of the study. The research was limited to a survey of  Unilever Nigeria plc. A sample size of 80 was obtained from the 100 questionnaires distributed. The primary source of data was adopted using questionnaire items. Pearson Product Moment correlation analysis with statistical packages for social sciences (SPSS) was used. Results show no significant relationship between consumer behavior and sustainable development but a significant relationship between consumer behavior and sustainable development and a significant relationship between consumer behavior and sustainable development. Also, consumer behavior influences sustainable development. The study suggested marketing communication tools should be adopted by companies to create awareness about sustainable consumption and sustainable development among the consumers in society and that in making sustainable marketing activities effective and achieve their goals, different environmental cultures should be utilized on consumers of various market segments.

Studies in Bread manufacturing business:

             Ezezue et al, (2019) explored the ‘Impact of Outsourcing on Productivity in Bakery Industry, Abakaliki Metropolis’. Consumers of bread in Abakaliki Metropolis regret the soaring unit price of the product which managers attribute to the increasing cost of outsourcing which results from an inflationary economic system. Three hypotheses were formulated to measure the relationship between outsourcing and operational labor cost, reject bread manufacture, and operational time. This study was based on transaction cost economics theory. The instrument was a questionnaire, while Spearman‟s correlation was used for data analysis. Results indicate that outsourcing increases efficient production by reducing the operational labor cost and labor time while minimizing the quantity of bread rejects. It is therefore recommended that the management of the bread industry in the city should intensify outsourcing as a means of reducing the unit price of bread and promote transaction cost economics decisions for greater productivity.

             Adekoyeni and Abdulhamid (2020) in their study, ‘Feasibility and Economic Analysis of Bread Production in Gashua, Yobe State, Nigeria’ determined the viability, cost, and benefits associated with a bakery project before financial resources are allocated. The capital investment for the bakery establishment was estimated at ₦10,316,303.00 with a maximum capacity to utilize 10 bags of flour (50 kg) per day. The production capacity is to increase at 50, 60, 75, 85, and 90 mi efficiency for five years respectively. The cost of production ranged between ₦30,776,550 to 45,059,946.85 while the profit after tax ranged from ₦12,783,071 to 18,878,298.79 for five years. The noncurrent asset schedule annual depreciation was estimated at #655,000. The cash flow and breakeven point were ₦41,395,161 and 27,705 respectively. The bakery business in Gashua is worthwhile for entrepreneurs as a profit-making venture.

               Udu & Offor (2017), investigated ‘Technology Utilization and Organizational Productivity: A Study of Selected Bakery Firms in Abakaliki, Ebonyi State, Nigeria’  to examine the nature of the relationship between technology utilization and productivity of bakery firms in Abakaliki, Ebonyi State. Using a correlational survey research design they established the degree of relationship between the studied variables. A structured questionnaire was administered to the sample of 164 respondents, out of which 160 copies of the questionnaire were returned and subsequently used for the analysis. The Pearson Correlation Coefficient was used to analyze the data. The study found that there is a significant negative relationship between the utilization of spiral mixer technology and the production time of bread processing of the bakery firms in Abakaliki, there is a significant negative relationship between the utilization of rotary rack oven technology and several employees involved in bread processing firms in Abakaliki and there is a significant positive relationship between utilization of blend molding machine and the quality of output of the bakery firms in Abakaliki. The result implies that technology utilization promotes efficiency in operations which results in enhanced competitive advantage in the market. From the findings, the study recommends that bakery firms have not yet utilized modern technology in their production processes.

 Summary of Literature Reviewed:

           This study reviewed two main concepts, Consumer behaviour and Sustainability. Consumer behavior in this study was adopted (Manuere, Chikazhe, and Josphat, 2022).) concept, indicating that consumer behavior implies how customers select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants to purchase bread for consumption or retailing, Of the several concepts of sustainability, Kuhlman & Farrington (2010) idea was adopted as encompassing three dimensions, social, economic and environmental issues. Thus, it is seen as the ability to withstand difficulties and survive amid challenges be it social, economic, or environmental. The study is also framed on the consumer behavior theoretical models of Factors That Influence Consumer Behaviour and Maslow’s Theory of Motivation. On the Empirical studies, 11 studies were reviewed including three studies on Consumer Behaviour, five studies on Sustainability, and three on Bread manufacturing business. However, out of these studies, none to the knowledge of the author is on ‘Customer Behaviour And Sustainable Business Practices: Case of Bread Industries in Awka, Anambra State.’ This is the lacuna filed by this study.

RESEARCH METHODOLOGY:                                                 

Design of the Study: This study adopted a descriptive research design. This implies ‘after the fact’ because according to (Siedlecki, 2020), it is a structured method for gathering data from a sample of a population, using different approaches such as surveys, interviews, questionnaires, and observations. to describe the characteristics, without any form of control or manipulate of any variable, which are studied in their natural settings. This design is deemed appropriate for this study as it employed questionnaires to collect data, without controlling or manipulating any variable.

Area of the Study: The area of this study is Awka, the capital of Anambra state, which is in South-East Nigeria.  The people of Awka are Igbos, known for their talent in business and industrialization.  Awka is heavily populated and thus, the bread industry has a great opportunity to survive due to the high demand. The Bread industries in Awka are having hard times and thus seeking sustainable ways of survival like other businesses in Nigeria, especially in the South East.

Population of the Study: The population of this study consists of all 200 bakeries in Awka as of October 8, 2024 (Source: https://rentechdigital.com/smartscraper/business-report-details/nigeria/anambra-state/list-of-bakeries-in-awka).

Sample and Sampling Technique:  There is no sampling as the entire population was used due to the fewness of the number.

Instruments for Data Collection: The instruments used for data collection are a questionnaire titled ‘Customers Behaviour and Sustainable Business Practices in Bread Industries Questionnaire (CBSBPBIQ) and a Focus Group Discussion.The CBSBPBIQ is structured on a 4-point Likert-type rating scale with options of; SA- Strongly Disagree; A- Agree; D-Disagree; SD – Strongly Disagree and VLE- Very Large Extent; LE- Large Extent; SE- Small Extent; VSE- Very Small Extent and weighted 4, 3, 2 and 1 respectively. It has two sections, A and B. Section A, with three items designed to collect the demographics of the respondents, while Section B with three clusters and 26 items collected data for answering the research questions. The Focus Group Discussion consists of three research questions.

 Validation of the Instrument: Three experts who validated the instrument ascertained the appropriateness and clarity of the items of the instruments to ensure the items measured what they purported to measure. Their comments, suggestions, and observations were considered in the production of the final draft of the instruments. (App I).

 Reliability of the Instrument: The questionnaire was trial tested through a pilot study on five bakeries with 20 respondents from Enugu state, outside the study area. The internal consistency of the instrument was computed using the Cronbach Alpha method which yielded 0.86 for the entire instrument, which was therefore considered reliable enough for the study.

Method of Data Collection: The study employed a face-to-face administration strategy in which the researcher with his well-trained research assistants directly collected the data from the respondents, which lasted for one week with a high return rate of 100%.  The Focus Group Discussion was conducted at the Association of Bakeries meeting at Awka. The researcher was given 25 minutes to discuss with the respondents available at the meeting. 

Method of Data Analysis: The data collected were analyzed using means and Standard Deviation. Decisions were arrived at using the criterion mean score of 2.50. This implies that Means below 2.50 were taken to indicate that the corresponding items were NOT Accepted by the respondents, while Means of 2.50 and above were taken to indicate that the corresponding items were Accepted for the same reason.

 The results from the Interview and Focus Group Discussion were qualitatively analyzed.

 For the hypotheses, for the sample over 30, according to Cleophas & Zwinderman (2016), analysis of Variance (ANOVA) or z-test should be used, whereas t-tests are most helpful with a smaller sample size below 30 (n < 30). However, both methods assume a normal distribution of the data but to them, z-tests are most useful when the standard deviation is known.

For the hypotheses’ testing Analysis of Variance (ANOVA) was adopted at 0.05 significance level.  The significance level was determined with the P- table value about the significance level. This implies that when the P-value is below 0.05 significance level, there is a Significant Difference between the tested Means; therefore, the Null Hypotheses were Not Accepted.  On the other hand, when the P-value is higher than 0.05, it implies that there is No Significant Difference between the means tested. Therefore, the Null Hypotheses was Accepted.  Research question 3 requires a test of the extent practices of bread manufacturers influence customers’ purchasing decisions, the real limits of Numbers will be used to arrive at decisions as follows;

                      3.50 – 0.05 = (VLE) Very Large Extent =

                      2.50 – 3.05 = (LE)    Large Extent 

                      1.50 – 2.05 = (SE)     Small Extent

                      0.00 – 1.05 = (VSE)  Very Small Extent 

RESULTS:

Research Question One: What sustainable practices are adopted by bread manufacturers to promote customers’ purchasing interests in Awka?

 Table 1: Mean and Standard Deviation of the Sustainable Practices of Bread Manufacturers that promote customers’ interest    N=200 
S/No                                         ItemsXSDDec 
1.Innovations like adding fruits and vegetables. 0.660. 19NA 
2.Expanding distribution channels through sales agents2.550. 44A 
3.Online marketing through social media platforms 3.420. 28A 
4.Direct sales to consumers  3.250. 52A 
5.Sales through retailers 3.420. 43A 
6.Door-to-door sales to homes, offices, and business areas3.340. 47A 
7.Giving discounts to regular customers 3.270. 50A 
8.Compromising on raw materials to reduce the quantity and quality0.740. 48NA 
9.Adding more ingredients to increase the quantity and quality3.330. 51A 
Research Question Two:  What strategies adopted by manufacturers in Awka, sustain customers’ interest in bread purchasing? Table 2: Mean and Standard Deviation of the Strategies ADOPTED by manufacturers in Awka that sustain customers’ interests in bread industries. N=200     
10.Innovations like adding fruits and vegetables1.970.36NA 
11.Expanding distribution channels through sales age2.950.43A 
12.Online marketing through social media platforms 2.800.41A 
13.Direct sales to consumers  3.140.42A 
14. Sales through retailers 3.700.45A 
15.Door-to-door sales to homes, offices, and business areas3.230.50A 
16. Giving discounts to regular customers 2.410.25NA 
17.Compromising on raw materials to reduce the quantity and quality1.200.51NA 
18.Adding more ingredients to increase the quantity and quality3.720.27A 
 Research Question Three: To what extent do the business practices of bread manufacturers sustain customers’ purchasing decisions in Awka? Table 3: Mean and Standard Deviation of the Extent the sustainable business practices in bread industries sustain customers’ purchasing decisions. N=200 
19.Innovations like adding fruits and vegetables 3.300.51LE 
20.Expanding distribution channels through sales agents3.000.36LE 
21.Online marketing through social media platforms 2.480.34SE 
22.Direct sales to consumers  3.200.51LE 
 23.              Door-to-door sales to homes, offices, and business areas3.170.48LE 
 24.                Giving discounts to regular customers 3.290.46LE 
 25.            Compromising on raw materials. to reduce the quantity and quality1.630.19SE 
 26.             Adding more ingredients to increase the quantity and quality3.390.52LE 
27.CLUSTER MEAN/ SD2.930.35LE 

Research Question One: What sustainable practices are adopted by bread manufacturers to promote customers’ purchasing interests in Awka?

Table 1 shows the mean and standard deviation of the sustainable practices of bread manufacturers that promote customers’ interest. According to the table, items 2, 3, 4, 5, 6, 7, and 9 have their means above the 2.50 criterion mean. Therefore, the table shows that the respondents Accept the following as the sustainable practices of bread manufacturers that promote customers’ interests, Expanding distribution channels through sales agents; Online marketing through social media platforms; Direct sales to consumers; Sales through retailers; Door-to-door sales to homes, offices and business areas; Giving discounts to regular customers; and Adding more ingredients to increase the quantity and quality. The standard deviation scores show homogeneity in the responses.

Results from the Focus Group Discussion: The outcome of the Focus Group Discussion with the manufacturers shows that several practices were adopted, including exploring different channels of distribution and sales such as house-to-house, online marketing, social media groups, and giving discounts. They did not accept that they compromise on the ingredients to make profits instead they claim that they add more to increase the quantity and quality. They noted that much profit is no longer made from bread production due to the high cost of raw materials, which has resulted in the closure of many industries in  Awka.  They indicated that sustainability in the business lies on y=the quantity of sales made and so efforts are made to sell as many as possible.  

Research Question Two:  What strategies adopted by manufacturers in Awka, sustain customers’ interest in bread purchasing?

Table 2 indicates the Mean and Standard Deviation of the Strategies Adopted by manufacturers in Awka that sustain customers’ interests in bread industries. According to the table, items 11, 12,13, 14, 15, and 18, have their means above 2.50 criterion mean. The table shows that the respondents Accept the following as the Strategies Adopted by manufacturers in Awka that sustain customers’ interests in bread industries; Expanding distribution channels through sales agents; Online marketing through social media platforms; Direct sales to consumers; Sales through retailers; Door-to-door sales to homes, offices and business areas; Adding more ingredients to increase the quantity and quality. The Standard Deviation scores show homogeneity in the responses.

Results from the Focus Group Discussion; To sustain customers; interest is paramount in the business, they observed. This explains why effort is made to improve the quality and quantity and expand marketing channels. Most of them convey bread to the customers with their vehicles to save them the trouble of transportation. That is why they do door-to-door sales. They also employ packaging that will not add too much cost to the bread.

Table 4: Summary of ANOVA Analysis of significant differences between male and female; old and new bread manufacturers on how sustainable practices promote customers’ purchasing interests in Awka.

Source Statical tool UsedF- RatioP-ValueLevel of SigDec
Hypothesis One: There is no significant difference between male and female; old and new Bread respondents on how sustainable practices promote customers’ purchasing interests in Awka.Analysis of variance (ANOVA)1.9470.1930.05Accept HO1
Hypothesis Two: There is no significant difference between male and female; old and new bread respondents, on the strategies adopted by manufacturers that sustain customers’ interest in bread industries in AwkaAnalysis of variance (ANOVA)1.8220.0980.05AcceptHO2
Hypothesis Three: There is no significant difference among male and female; old and new Bread respondents on the extent the business practices in bread industries influence customers’ purchasing decisions.Analysis of variance (ANOVA)1.7850.1210.05Accept HO3

Summary of Findings:

Research Question One: What sustainable practices are adopted by bread manufacturers to promote customers’ purchasing interests in Awka?

Finding One: The sustainable practices of bread manufacturers that promote customers’ interests are:  

  • Expanding distribution channels through sales agents (x=2.55)
  • Online marketing through social media platforms (x=3.42);
  • Direct sales to consumers (x=3.25);
  • Sales through retailers (x=3.42);
  • Door-to-door sales to homes, offices, and business areas (x=3.34);
  • Giving discounts to regular customers (x=3.27)
  • Adding more ingredients to increase the quantity and quality (x=3.33).    

Research Question Two:  What strategies adopted by manufacturers in Awka, sustain customers’ interest in bread purchasing?

Finding Two: Strategies Adopted by manufacturers in Awka that sustain customers’ interests in bread industries are;

  • Expanding distribution channels through sales agents (x=2.95);
  • Online marketing through social media platforms (x=2.80);
  • Direct sales to consumers (x=3.14);
  • Sales through retailers (x=3.70);
  •  Door-to-door sales to homes, offices, and business areas (x=3.23);
  • Adding more ingredients to increase the quantity and quality (x=3.72).

Research Question Three: To what extent do the business practices of bread manufacturers sustain customers’ purchasing decisions in Awka?

 Finding Three: The business practices of bread manufacturers sustain customers’ purchasing decisions in Awka to a Large Extent (2.93).

Hypothesis One: There is no significant difference between male and female; old and new Bread respondents on how sustainable practices promote customers’ purchasing interests in Awka.

Finding Four:  HO1 Accepted- There is no significant difference between male and female; old and new Bread respondents on how sustainable practices promote customers’ purchasing interests in Awka.

Hypothesis Two: There is no significant difference between male and female; old and new bread respondents, on the strategies adopted by manufacturers that sustain customers’ interest in bread industries in Awka.

Finding Five: HO2 Accepted- There is no significant difference between male and female; old and new bread respondents, on the strategies adopted by manufacturers that sustain customers’ interest in bread industries in Awka.

Hypothesis Three: There is no significant difference among male and female; old and new Bread respondents on the extent the business practices in bread industries influence customers’ purchasing decisions.

Finding Six: HO3 Accepted-  There is no significant difference between male and female; old and new Bread respondents on the extent the business practices in bread industries influence customers’ purchasing decisions.

DISCUSSIONS: Discussions arepresented in line with the research questions that guide the study.

What sustainable practices are adopted by bread manufacturers to promote customers’ purchasing interests in Awka?

             It was found that the bread manufacturers adopt several sustainable practices that cushion the difficulties and prizes of bread for the customers, such as online marketing through social media platforms, sales through retailers, adding more ingredients to increase the quantity and quality, and direct sales to consumers involving door-to-door sales to homes, offices, and business areas. These practices are very encouraging, especially taking the bread to the customers thereby avoiding the middlemen business of wholesalers. Also, the idea of adding more ingredients is interesting, contrary to the opinion of many that the raw materials are compromised to reduce quality and quantity.  However, these struggles and sustainable practices seem to limit the growth and development of bread industries in Awka. Anudu (2017) observed that even though the industry is worth about $421M, it is dominated by small-scale bakers, which suggests that all is still not well in the bakery industry. No significant differences exist between the respondents showing that the responses of males, females new and old manufacturers are homogeneous in this respect.

What strategies adopted by manufacturers in Awka, sustain customers’ interest in bread purchasing?

             To sustain customers’ interest in bread purchasing, manufacturers in Awka adopt several strategies including adding more ingredients to increase the quantity and quality, and sales through retailers, such as direct sales to consumers, involving door-to-door sales to homes, offices, and business areas. This explains why most bread manufacturers convey bread directly to retailers in their vans and no longer wait for them to come and cue in the bakeries. The result of no significant difference among males, females new and old manufacturers indicates their homogeneity in this respect.This study supports that of Li et al., 2006 who observed that effective management of these dimensions could lead bakery firms in South-East, Nigeria to achieve some level of sustainable competitive advantage, which can create a differential position over its rival in the business (Veerendrakumar & Shivashankar, 2015).

To what extent do the business practices of bread manufacturers sustain customers’ purchasing decisions in Awka?

            That the study found these business practices sustain customers’ purchasing decisions to a large extent is not surprising. These practices have made it possible for bread to still be available in high demand despite the high increase in foreign exchange, the high cost of imported and local materials, and other problems confronting manufacturers and customers. This implies that the study encourages supply chain management, which involves delivering products to customers starting from sourcing of raw materials to the delivery of the product to the final consumer, that has been proven to be effective in achieving competitive advantage in many sectors of economies of different countries (Manuere, Chikazhe and Josphat, 2022).  Onwumere, Nwosu & Nmesirionye (2012) observe that the bakery industry is characterized by the rising of one enterprise and the falling of others, noting that some bakery firms fizzle out within a short period of their establishment. This study has shown that this can be avoided if the manufacturers practice sustainability in the business. It is quite interesting to observe that no significant differences exist among males, females, and new and old manufacturers, indicating that their opinions are consistent in this respect.

Conclusion: It was concluded that the business practices of bread manufacturers sustain customer behaviors and the bread industries in Awka.

Implications of the Study:

  1. The findings imply that customer behaviors can be influenced by sustainable business practices not only in the bread industries in Awka but also in other businesses elsewhere.
  • Sustainable practices that reduce prices, such as direct sales to consumers promote customers’ purchasing interests.
  •   Supply chain management can sustain customers’ interests in continued demand for a commodity.
  •  Continued increases in the quantity and quality of a commodity no matter the situation can sustain customers’ positive purchasing decisions.

Recommendations: Based on the findings the study recommends that;

  1. The government should endeavor to reduce the problems of foreign exchange, high-cost imported and local materials, and other challenges confronting manufacturers and customers to help them in their sustainability struggles.
  • Manufacturers should continue direct sales to consumers as a survival strategy and promotion of supply chain management.
  • Bread manufacturers should try to be more innovative and apply technology.
  • Manufacturers should explore online marketing of bread.

Suggestions for Further Studies:

  1.  The study should be replicated in other states in Nigeria as bread is a staple food enjoyed by all Nigerians.
  •  Further studies should be carried out on supply chain management in bread industries.
  • As the search for sustainability strategies for the bread industry by industrialists and academics continues, more studies should be conducted on ways to overcome threats to sustainability in bread and other products in Nigeria.
  • Studies should be conducted on competitive advantages to enable bread industries in Awka to create a differential position over its rivals in the business, to achieve sustainable competitive advantage.

 Contributions to Knowledge.

  1. The finding is an eye-opener to other businesses, especially those on the verge of collapse. They can leverage the sustainable practices of bread manufacturers to promote customers’ interests in their various firms.
  • The study has equipped businesses with some consumer behavior practices to leverage for a competitive advantage.
  • The study has provided literature for researchers interested in a similar survey. 

CUSTOMER BEHAVIOUR AND SUSTAINABLEBUSINESS PRACTICES: CASE OF BREADINDUSTRIES IN AWKA, ANAMBRA STATE. Read More »

CORPORATE GOVERNANCE AND ETHICALLEADERSHIP IN NIGERIA

JOY CHIMERENMA UBANI
Master of Business Administration (MBA)
Learn to Live Business School, UK.
October, 2024
EMAIL: Joyfulnma@gmail.com
PHONE: +234 703 160 1265

ABSTRACT

This paper examines the critical role of corporate governance and ethical leadership in fostering sustainable business practices and enhancing corporate accountability. As businesses increasingly operate in complex, globalized environments, sound governance frameworks and ethical leadership have become paramount to addressing risks, driving performance, and maintaining stakeholder trust. The study explores various governance structures, including board composition, shareholder rights, and regulatory frameworks, and their influence on corporate transparency and decision-making. Ethical leadership, characterized by integrity, accountability, and a commitment to social responsibility, is analyzed as a fundamental component in guiding corporate behavior and establishing ethical organizational cultures. Through a review of empirical research and case studies, this paper highlights best practices for aligning corporate governance mechanisms with ethical leadership to mitigate fraud, ensure compliance, and support long-term organizational success. The findings underscore that corporations committed to ethical governance are better equipped to navigate challenges, innovate responsibly, and contribute positively to society.

INTRODUCTION

Corporate governance and ethical leadership have emerged as pivotal aspects in shaping the sustainability and success of modern organizations. In an era where transparency, accountability, and trust are paramount, businesses must implement robust governance structures and exhibit ethical leadership to build credibility with stakeholders. Corporate governance refers to the systems, principles, and processes by which companies are directed and controlled, ethical leadership entails leaders demonstrating ethical behavior in decision-making and influencing the corporate culture. Together, these elements create a framework for responsible corporate behavior, enhance stakeholder trust, and ensure long-term sustainability.

Background of the Study

In today’s corporate world, the importance of effective governance cannot be overstated, particularly in industries with direct societal impacts, such as the pharmaceutical sector. Corporate governance a system of rules, practices, and processes by which a company is directed and controlled plays a significant role in ensuring accountability, transparency, and ethical integrity. It is essential for maintaining stakeholder confidence and for fulfilling the regulatory requirements that safeguard public health and safety (Johnson, 2021). Corporate governance structures that promote transparency, accountability, and integrity are especially critical in the pharmaceutical industry, where business practices directly affect the well-being of patients and the broader public (Smith & Wesson, 2020).

Accountability, as a dependent variable, reflects an organization’s commitment to answerable and responsible practices that align with stakeholder interests and regulatory standards. Research indicates that strong corporate governance structures lead to improved accountability, ethical business conduct, and heightened transparency (Miller & Adams, 2022). On the other hand, corporate governance, as the independent variable, encompasses the board of directors, executive leadership, and organizational policies that establish and uphold the ethical and operational standards of a company. Effective governance frameworks ensure that leadership actions reflect accountability, thus fostering organizational trust and compliance.

Studies have shown a strong positive relationship between corporate governance and accountability, with ethical leadership enhancing this link by embedding values that reflect stakeholder concerns (Nguyen et al., 2023). The ethical leadership part of corporate governance serves as a guiding force that aligns company objectives with accountability measures, ensuring that decisions consider the ethical and social implications on stakeholders (Brooks & Dunn, 2021). In the pharmaceutical sector, this relationship becomes particularly complex, given the industry’s heavy regulation and societal impact. Ethical lapses in this industry can lead to significant consequences, including financial penalties, regulatory scrutiny, and public mistrust, as seen in past high-profile cases worldwide (Jackson & Perry, 2022).

The Nigerian pharmaceutical industry, much like its global counterparts, faces unique governance challenges that underscore the need for rigorous governance structures and ethical leadership. This study will explore how corporate governance within Nigeria’s pharmaceutical sector influences accountability, with a focus on the roles of transparency, ethical practices, and regulatory compliance as critical drivers of stakeholder trust. By understanding these dynamics, the research aims to provide insights that could support the adoption of improved governance models tailored to the unique needs and regulatory challenges of the Nigerian pharmaceutical industry.

Statement of the Problem

Despite the global emphasis on corporate governance to enhance accountability, the pharmaceutical sector in Nigeria continues to face significant challenges related to transparency, ethical conduct, and regulatory compliance. This has led to mistrust among stakeholders, including investors, healthcare providers, and the public. Existing research primarily focuses on governance practices in Western pharmaceutical markets, where the regulatory frameworks and corporate structures differ substantially from those in Nigeria (Okonkwo & Eze, 2021). Thus, there is a critical gap in understanding how corporate governance directly impacts accountability within Nigeria’s unique regulatory and socio-economic landscape.

Moreover, while various studies have established a general link between corporate governance and accountability, few address the unique mechanisms by which governance practices can drive accountability in industries as heavily regulated and socially impactful as pharmaceuticals. This gap presents a need to investigate the specific governance structures, ethical practices, and compliance measures that are most effective in enhancing accountability within Nigeria’s pharmaceutical sector.

The purpose of this study, therefore, is to examine how corporate governance practices impact accountability among Nigerian pharmaceutical companies. Specifically, it aims to (1) identify the governance structures that most significantly influence accountability, (2) assess the role of ethical practices in fostering transparency, and (3) evaluate compliance with regulatory standards as a factor in building stakeholder trust. To achieve these objectives, this study will address research questions concerning the governance practices that contribute to accountability and test hypotheses related to the correlation between governance mechanisms and accountability outcomes.

Through this research, the study intends to contribute to the understanding of effective governance strategies in Nigeria’s pharmaceutical industry, providing insights that can guide the implementation of robust governance models. In doing so, it seeks to fill the existing gap in the literature and provide a foundation for future research and policy development aimed at strengthening accountability in Nigeria’s healthcare-related industries.

Significance of the Study

The significance of this study lies in its potential to enhance understanding and practice in corporate governance and accountability within the pharmaceutical industry. By exploring the influence of corporate governance practices on corporate accountability, this study provides valuable insights that can benefit various stakeholders, including policymakers, corporate leaders, investors, and researchers.

  • Contribution to Knowledge: This research contributes to the existing body of knowledge by identifying key corporate governance practices that enhance accountability in the pharmaceutical sector. It addresses gaps in the literature by examining the interplay between ethical leadership and stakeholder trust, offering a nuanced understanding of how these elements impact corporate performance.
  • Policy Implications: Findings from the study may inform regulatory bodies and policymakers in formulating guidelines and policies that promote effective corporate governance. By highlighting the role of ethical leadership, the study advocates for fostering a culture of integrity and transparency, which can ultimately lead to improved industry standards and practices.
  • Practical Applications: The study provides practical recommendations for corporate leaders on implementing effective governance frameworks. By emphasizing the importance of ethical leadership in building stakeholder trust, organizations can develop strategies to enhance their reputation and operational effectiveness.
  • Impact on Stakeholders: Understanding the relationship between corporate governance and accountability can empower stakeholders, including consumers and investors, to make informed decisions. This knowledge can lead to increased accountability, and responsiveness from corporate entities, fostering a healthier business environment.

Empirical Studies and Appraisal

Oluwaseun & Adebayo (2022)

  • Purpose of the Study: This study examined corporate governance practices in Nigerian manufacturing firms to assess their impact on financial transparency and accountability.
  • Research Questions and Hypotheses: The study was guided by two research questions and three hypotheses, focusing on governance practices and accountability outcomes.
  • Design: Quantitative survey design.
  • Population/Sample: A sample of 20 Nigerian manufacturing firms.
  • Sampling Technique: Stratified random sampling.
  • Instruments: A structured questionnaire targeting corporate governance structures and accountability metrics.
  • Method of Data Collection: Self-administered questionnaires were distributed to managerial staff within the firms.
  • Method of Data Analysis: Multiple regression analysis.
  • Results: A significant positive relationship was found between effective governance structures and enhanced financial accountability.
  • Recommendations: The authors recommended that sectors with high regulatory needs, like pharmaceuticals, should adopt stricter governance frameworks to ensure transparency.
  • Gap: My research will address this by focusing on the Nigerian pharmaceutical sector to assess governance impacts on accountability, offering industry-specific insights.

Chukwudi et al. (2021)

  • Purpose of the Study: Investigated how ethical governance influences stakeholder trust within South Africa’s pharmaceutical sector.
  • Research Questions and Hypotheses: Two research questions guided the study, with no hypotheses stated.
  • Design: Qualitative case study.
  • Population/Sample: Three large pharmaceutical companies in South Africa.
  • Sampling Technique: Purposive sampling.
  • Instruments: Interviews and document analysis.
  • Method of Data Collection: In-depth interviews with executives and review of corporate documents.
  • Method of Data Analysis: Thematic analysis.
  • Results: Ethical governance practices were shown to significantly enhance stakeholder trust, particularly among investors and healthcare providers.

Recommendations: Suggested the development of pharmaceutical-specific governance codes to improve transparency and trust.

Gap: My study will concentrate on the Nigerian context, where regulatory challenges differ, and examine how governance impacts accountability in this setting.


 Okonkwo & Nwosu (2023)

  • Purpose of the Study: Explored the effects of corporate governance practices on public trust in Nigeria’s banking sector.
  • Research Questions and Hypotheses: Four research questions and three hypotheses framed the study.
  • Design: Mixed-method design.
  • Population/Sample: A sample of 200 employees and stakeholders from major banks in Nigeria.
  • Sampling Technique: Simple random sampling.
  • Instruments: Questionnaires and semi-structured interviews.
  • Method of Data Collection: Combination of questionnaires and interviews.
  • Method of Data Analysis: Correlation analysis and thematic coding.
  • Results: The study highlighted that transparency and accountability are essential to building stakeholder trust.
  • Recommendations: Recommended sector-specific governance policies to improve transparency in regulated industries.
  • Gap: My research will extend these findings into the pharmaceutical sector, focusing on governance in a sector with distinct regulatory and operational frameworks.

 Akinola & Eze (2022)

  • Purpose of the Study: to compare governance structures across finance, telecoms, and pharmaceuticals in Nigeria to identify gaps.
  • Research Questions and Hypotheses: Two research questions guided the study; no hypotheses were stated.
  • Design: Comparative case study.
  • Population/Sample: This study covered major companies in finance, telecommunications, and pharmaceuticals in Nigeria.
  • Sampling Technique: Convenience sampling.
  • Instruments: Document analysis of annual reports and regulatory filings.
  • Method of Data Collection: Review of secondary data sources.
  • Method of Data Analysis: Descriptive and comparative statistical analysis.
  • Results: It was found from this study that pharmaceutical companies generally lag behind other sectors in governance practices, particularly in transparency and compliance.
  • Recommendations: Called for strengthened governance frameworks in the pharmaceutical sector to improve regulatory compliance and accountability.

 This cross-sector analysis reveals governance deficiencies in Nigeria’s pharmaceutical sector, a critical context for my study.

Gap: This study lacks primary data from pharmaceutical stakeholders and does not specifically assess how governance deficiencies impact accountability. My research will address this by collecting direct data from Nigerian pharmaceutical stakeholders to fill this gap.


Overall Relevance and Identified Gaps

The reviewed studies provide foundational insights into corporate governance and its relationship with accountability across various sectors. However, gaps remain, especially in the Nigerian pharmaceutical sector. Most studies generalize findings across multiple industries or focus on countries with different regulatory frameworks. My study will address these gaps by focusing on the Nigerian pharmaceutical sector, using direct data from industry stakeholders to assess governance practices and their implications for accountability, particularly in a sector with unique healthcare and regulatory considerations.

Purpose of the Study:

This study explores corporate governance and ethical leadership in pharmaceutical industries in Nigeria. It examines the relationship between corporate governance practices, and ethical leadership in fostering corporate accountability and stakeholder trust. Specifically, this research seeks to understand how governance structures, policies, and leadership behaviors influence transparency, ethical decision-making, and trust within pharmaceutical organizations. The study aims to provide valuable insights into how effective governance and ethical leadership contribute to the overall sustainability and success of these industries.

Research Questions

  • How do corporate governance practices influence corporate accountability in the pharmaceutical industry?
  • What are the roles of ethical leadership in enhancing stakeholders’ trust and confidence in corporate organizations?

Hypotheses

  • Strong corporate governance practices positively influence corporate accountability and transparency.
  • Ethical leadership has a significant positive impact on stakeholder trust and organizational reputation.
  • There is a positive correlation between the effectiveness of corporate governance frameworks and the level of ethical decision-making within an organization.

Null Hypotheses (Ho)

  • There is no significant difference between the opinions of male and female respondents regarding the influence of corporate governance practices on corporate accountability and ethical decision-making.
  • There is no significant difference between the opinions of male and female respondents regarding the roles of ethical leadership in enhancing stakeholders’ trust and confidence in the pharmaceutical industry.

Scope of Study:  The scope of this study is delineated by its focus on corporate governance practices within the pharmaceutical industry, specifically in relation to corporate accountability and stakeholder trust.

Target Population: The research targeted corporate leaders, managers, and employees within the pharmaceutical sector, alongside stakeholders such as investors and regulatory bodies. Engaging these groups allowed the study to capture a range of perspectives on governance practices and their implications for accountability.

Significance of Ethical Leadership: Ethical leadership continues to emerge as a key factor in promoting corporate accountability, as leaders set the tone for organizational culture. Neves and Story’s (2019) work shows that ethical leaders drive employees’ commitment to compliance, which is crucial in industries with high regulatory demands, like pharmaceuticals.

  • Relevance to Current Research: The findings from recent studies provide a foundation for this research, particularly regarding governance mechanisms that enhance accountability in the pharmaceutical industry. These findings support the study’s hypotheses and underline the importance of a governance framework tailored to the unique needs of this industry.
  • Limitations and Future Research Directions: Although these studies provide valuable insights, they are often geographically or contextually limited. Future research could examine governance practices in diverse regulatory environments to offer more comprehensive insights into the effectiveness of these mechanisms.
  • Practical Implications: The findings from recent empirical studies underscore the necessity for industry-specific governance practices that address unique sectoral challenges. Pharmaceutical companies can use these insights to structure governance practices that prioritize compliance, build stakeholder trust, and foster a culture of accountability.

Sample Selection:

Participants: The study included 15 senior executives, including board members, compliance officers, and governance experts across diverse sectors such as finance, technology, and healthcare, chosen to provide well-rounded perspectives on ethical leadership and governance.

Sampling Technique: A purposive sampling method ensured participants had direct experience with governance and ethical leadership, which was critical to obtaining relevant, high-quality data.

Data Collection Process:

Semi-Structured Interviews: Interviews were conducted over a 5-10-minute timeframe, allowing participants to share detailed accounts of their organization’s governance and ethical practices. Interview questions covered governance structures, ethical challenges, and leadership influence on transparency and corporate culture.

Secondary Data Collection: Supplementary data from publicly accessible corporate records, governance reports, and ethics audits were analyzed to provide context and depth to the interview findings.

Data Analysis:

Thematic Analysis: Interview transcripts and secondary data were coded thematically, allowing for the identification of key patterns and recurring themes such as board composition, stakeholder engagement, and leadership influence on ethics.

Cross-Case Analysis: The research employed a cross-case analysis to compare findings across organizations, identifying best practices and challenges unique to specific industries.

Reliability and Validity Measures:

Triangulation: Findings were triangulated across interview responses, case studies, and secondary reports to enhance the reliability and depth of insights.

Member Checking: Summaries of interview data were shared with participants to ensure accuracy, and maintain the validity of the results.

Ethical Considerations:

Participants provided informed consent, and all data was anonymized to ensure confidentiality and compliance with data protection standards.

Objectives and Research Questions Reflections

Reflecting on the objectives and research questions outlined in my study, I am particularly intrigued by how governance influences corporate accountability. Corporate governance mechanisms ensure that companies are held to higher standards of transparency and ethical behavior, which in turn influences the overall accountability of an organization. Moreover, the role of ethical leadership in building stakeholder trust cannot be understated. Leaders who make ethical choices signal to stakeholders that the company is committed to fairness, integrity, and responsibility.

I found the research questions stimulating, particularly those exploring how corporate governance practices influence accountability and the role of leadership in building trust. As I delved deeper into the topic, it became clear that these elements are not isolated but deeply interconnected. Corporate governance provides the checks and balances that prevent misconduct, while ethical leadership creates a culture that encourages employees to go beyond compliance and strive for excellence.

METHODOLOGY

  • Research Design

This study employed a mixed-methods research design, integrating both quantitative and qualitative approaches to investigate governance practices and their implications for accountability in the pharmaceutical sector. The mixed-methods approach facilitated a comprehensive understanding of how governance affects stakeholder perceptions and accountability practices.

  • Target Population

The target population for this research comprised corporate leaders, managers, and employees within the pharmaceutical sector, along with key stakeholders such as investors and regulatory bodies. Engaging these groups allowed for the gathering of diverse perspectives on governance practices and their impacts on accountability.

  • Sample Size and Sampling Technique

A purposive sampling technique was utilized to select a sample of 15 participants from the target population. This method was appropriate as it allowed for the selection of individuals with relevant experience and knowledge regarding governance practices in the pharmaceutical sector.

Population SizeConfidence Level (%)Margin of Error (%)Recommended Sample Size
15901012
15902010
15951013
15952010
15991014
15992011
  • Population Size: The total number of individuals in the study group is 15.
  • Confidence Level: the confidence that the sample reflects the population.
  • Margin of Error: Reflects the acceptable level of error in the sample results.
  • Recommended Sample Size: Indicates how many participants are included in the study for accurate representation.
  • Data Collection Instruments

Data were collected through the following instruments:

  1. Structured Questionnaire: A self-administered structured questionnaire was developed to gather quantitative data on governance practices and accountability perceptions among participants. The questionnaire consisted of closed-ended questions and Likert scale items to facilitate statistical analysis.
  2. Semi-Structured Interviews: In-depth semi-structured interviews were conducted with a subset of participants to capture qualitative data. This instrument allowed participants to express their experiences and insights regarding governance practices in a flexible and open-ended manner.

Background of the Questionnaire

The questionnaire was specifically developed to investigate the relationship between corporate governance practices and corporate accountability in the pharmaceutical industry, as well as to explore the role of ethical leadership in fostering stakeholders’ trust and confidence in corporate organizations. This instrument was created to capture insights directly related to the study’s main research questions, thereby ensuring alignment with the objectives of the research.

Respondents

The questionnaire was administered to a purposive sample of 15 participants within the pharmaceutical industry, including corporate leaders, managers, employees, and other stakeholders such as investors and regulatory representatives. This diverse sample allowed the study to gather a wide range of perspectives on governance and accountability practices within the industry.

Question Categories

The questionnaire was organized into two main clusters, each focused on addressing a specific research question:

Cluster No.Title of Each ClusterResearch Questions Covered
1Corporate Governance and AccountabilityHow do corporate governance practices influence corporate accountability in the pharmaceutical industry?
2Ethical Leadership and Stakeholder TrustWhat are the roles of ethical leadership in enhancing stakeholders’ trust and confidence in corporate organizations?

Each cluster was designed to address the associated research question through targeted items that assessed respondents’ perceptions of governance and ethical practices within their organizations.

Scaling-Weighting Methods/Format

The questionnaire used a Likert-type scale format to evaluate the extent of respondents’ agreement or disagreement with each statement. The response options were:

  • Strongly Agree (SA) – 4 points
  • Agree (A) – 3 points
  • Disagree (D) – 2 points
  • Strongly Disagree (SD) – 1 point

This Likert scale allowed participants to express varying levels of agreement, providing detailed data for nuanced analysis. This scale was chosen to capture the depth of responses in a structured format, making it easier to analyze patterns in attitudes toward governance and ethical practices.

Validity and Reliability

  • To ensure validity, the questionnaire was reviewed by experts in corporate governance and ethical leadership. A preliminary test with a subset of the target population indicated that the questions were clear and aligned with the study’s objectives.

The reliability of the instrument was measured using Cronbach’s Alpha, yielding a value of 0.82, which demonstrates high internal consistency. This indicates that the questionnaire items reliably measured the intended concepts, thus enhancing confidence in the consistency of the findings.

The complete questionnaire can be found in the Appendix section, which provides a detailed look at each question item within the clusters. This instrument serves as a vital component of the study, offering structured data on how corporate governance practices and ethical leadership impact accountability and stakeholder trust within the pharmaceutical industry.

Background of the Interview and Focus Group Discussion

To complement the insights gathered through the questionnaire, in-depth interviews and focus group discussions were conducted with key stakeholders in the pharmaceutical industry. These qualitative methods were chosen to provide a richer understanding of how corporate governance practices and ethical leadership impact accountability and stakeholder trust within corporate organizations.

Participants

The participants in the interviews and focus group discussions included a diverse group of corporate leaders, managers, employees, investors, and representatives from regulatory bodies. This selection was aimed at capturing a range of perspectives within the industry, ensuring that the findings would reflect both internal and external viewpoints on governance and ethical practices. Participants were chosen for their familiarity with the governance structures and ethical standards of the organizations they represented, which was essential for in-depth discussions on these topics.

Structure and Focus Areas

The interviews and focus groups were structured around open-ended questions designed to explore participants’ perceptions and experiences in two main areas:

  1. Corporate Governance and Accountability: Discussions focused on how corporate governance practices influence accountability, transparency, and ethical compliance in the pharmaceutical sector. Participants were encouraged to share examples, challenges, and the effectiveness of various governance policies.
  2. Ethical Leadership and Stakeholder Trust: This segment examined the role of ethical leadership in fostering stakeholders’ trust and confidence in corporate organizations. Participants discussed the impact of leadership decisions on organizational reputation, stakeholder relationships, and public confidence.

Format and Analysis

The interviews were conducted in a semi-structured format to allow for flexibility and deeper exploration of topics based on participants’ responses. The focus group discussions allowed participants to interact, providing valuable insights into shared experiences and contrasting perspectives.

Responses were analyzed using thematic analysis to identify common themes and patterns, further enriching the study’s understanding of governance and ethical leadership in the pharmaceutical industry.

The full set of interview and focus group discussion questions, along with summaries of key responses, can be found in the Appendix section. This additional qualitative data provided context and supported the quantitative findings, offering a comprehensive view of the industry’s governance and ethical landscape.

  • Data Collection Procedure

Data collection occurred in two phases:

  1. Quantitative Phase: The structured questionnaires were distributed electronically and in person to the selected participants. Participants were given clear instructions on how to complete the questionnaires, and a follow-up was conducted to ensure a high response rate.
  2. Qualitative Phase: Semi-structured interviews were scheduled with a subset of participants identified through the questionnaire responses. The interviews were conducted face-to-face and recorded with the participants’ consent. An interview guide was used to ensure that key topics were covered while allowing for flexibility in exploring participants’ responses.
  • Ethical Considerations

Ethical approval for the study was obtained from the relevant institutional review board. Participants were informed about the purpose of the research, and their consent was secured before participation. Confidentiality and anonymity were maintained throughout the study, and participants had the right to withdraw at any time without consequence.

Method of Data Analysis

To analyze the data collected for this study, both Descriptive and Inferential Statistical methods were employed. These methods allowed for a detailed examination of the data, enabling us to both summarize and test hypotheses related to the research questions.

Descriptive Statistics

Descriptive statistical analysis was used to summarize and describe the main features of the dataset. Specifically, it provided an overview of:

  • Mean and Standard Deviation: These measures helped identify the central tendency and variability of responses to different questions. For example, they allowed us to determine the general level of agreement or disagreement with statements related to corporate governance and ethical leadership.
  • Frequency Distributions: Frequency and percentage distributions provided insight into response patterns across categories such as demographic variables and key thematic areas in the questionnaire, making it easier to identify trends within the data.
  • Reason for Choice: Descriptive statistics were chosen as they enable an initial understanding of data patterns, providing a basis for later inferential tests. It also helped simplify complex data sets, making findings more interpretable and accessible.

Inferential Statistics

To further analyze the relationships between corporate governance practices, accountability, and ethical leadership, inferential statistical methods were applied. SPSS (Statistical Package for the Social Sciences) was used for its reliability in handling both large datasets and complex analyses.

  • Correlation Analysis: This test was selected to identify any significant relationships between variables, particularly examining the influence of corporate governance practices on corporate accountability.
  •  
  • Multiple Regression Analysis: Regression analysis was used to determine the predictive power of variables such as ethical leadership on stakeholders’ trust and confidence. This helped ascertain the impact and relative contribution of each independent variable on the dependent variables.
  •  
  • Hypothesis Testing (t-test and ANOVA): Hypotheses related to the research questions were tested using t-tests and ANOVA where applicable, allowing for comparison across groups (e.g., different stakeholder groups).
  •  
  • Reason for Choice: Inferential statistics were selected because they allow for the testing of hypotheses and the drawing of conclusions beyond the sample data. SPSS was particularly suitable as it supports robust data handling and various advanced statistical methods, ensuring reliability and validity in testing relationships between variables.

The data generated for this study were analyzed using mean and standard deviation to address the research questions. A criterion mean score of 2.50 was established as the benchmark for interpreting responses related to corporate governance practices and ethical leadership roles within the pharmaceutical industry.

For research questions related to the influence of corporate governance practices on accountability (e.g., Clusters A and B), any mean score below 2.50 was considered “Not Accepted” as an indicator of significant governance impact, whereas mean scores of 2.50 and above were “Accepted” as indicators of impactful corporate governance practices.

For additional clusters measuring stakeholder perceptions and ethical leadership roles (Clusters C to G), Real Limits of Numbers were applied for decision-making, with interpretations categorized as follows:

Mean RangeDecision Level
3.50-4.00Very Large Extent (VLE) / Very Effective (VE)
2.50 – 3.49Large Extent (LE) / Effective (E)
1.50 – 2.49Small Extent (SE) / Ineffective (IE)
0.50 – 1.49Very Small Extent (VSE) / Very Ineffective (VIE)

RESULTS

The findings of this study are presented according to the research questions and hypotheses.

Research Question 1:

How do corporate governance practices influence corporate accountability in the pharmaceutical industry?

Result:

Results indicate that governance practices like transparency, regular auditing, and compliance with regulatory frameworks strongly impact corporate accountability. The responses show a mean score of 3.60 (SD = 0.42), signifying a large extent of influence.

Table 1: Influence of Corporate Governance Practices on Accountability

Governance PracticeMeanStandard Deviation (SD)Decision
Transparency3.700.45Very Large Extent (VLE)
Regular Auditing3.550.38Large Extent (LE)
Regulatory Compliance3.620.41Very Large Extent (VLE)

Research Question 2:

What are the roles of ethical leadership in enhancing stakeholders’ trust and confidence in corporate organizations?

Result:

Findings show that ethical leadership practices such as integrity, fairness, and open communication have a significant impact on building trust and confidence among stakeholders, with a mean score of 3.78 (SD = 0.39), categorized as Very Large Extent (VLE).

Table 2: Roles of Ethical Leadership in Enhancing Stakeholders’ Trust

Ethical Leadership PracticeMeanStandard Deviation (SD)Decision
Integrity3.820.35Very Large Extent (VLE)
Fairness3.750.40Very Large Extent (VLE)
Open Communication3.770.41Very Large Extent (VLE)

Results of Hypotheses Tested

  • HO1: There is no significant influence of corporate governance practices on accountability in the pharmaceutical industry.
    • Result: Not Accepted (p < 0.05)
  • HO2: Ethical leadership does not significantly enhance stakeholders’ trust and confidence.
    • Result: Not Accepted (p < 0.05)
  • HO3: There is no relationship between transparency and stakeholder trust.
    • Result: Not Accepted (p < 0.05)

Summary of Findings

Corporate governance practices substantially increase accountability within the pharmaceutical industry, especially transparency and auditing.

Ethical leadership practices significantly enhance stakeholders’ trust and confidence, particularly through integrity and fairness.

Transparency and open communication are essential for establishing trust in corporate governance.

There is a strong alignment between stakeholder expectations and governance practices in the industry.


DISCUSSION

These findings align with existing literature, such as Jones and Walker (2023), which confirmed transparency and auditing’s impact on corporate accountability across industries. However, Patel and Johnson (2021) found that regulatory compliance played a smaller role in influencing trust in other sectors.

For ethical leadership, Zhao and Wang (2024) noted that integrity and open communication are valued by stakeholders, which supports the findings of this study. Additionally, Kumar and Lee (2023) argued for a broader focus on social responsibility beyond ethical practices, suggesting the unique significance of regulatory adherence in the pharmaceutical sector. This study adds a new perspective by emphasizing how ethical leadership and governance practices can meet specific accountability expectations within this industry.

Conclusion, Implications, Recommendations, Contributions to Knowledge, and Suggestions for Further Study

This chapter presents the discussion of the findings, conclusion, implications of the study, recommendations, contributions to knowledge, and suggestions for further study.


Discussion of the Findings

Research Question 1: How do corporate governance practices influence corporate accountability in the pharmaceutical industry?

The study found that corporate governance practices significantly influence corporate accountability, as evidenced by the strong correlation between transparency and accountability measures. This finding supports the work of Jones and Walker (2023), which highlighted the importance of transparency in governance. However, it differs from Patel and Johnson (2021), who argued that regulatory compliance was more critical in other sectors. The present study emphasizes that while compliance is essential, transparent governance is fundamental in the pharmaceutical industry.

Research Question 2: What are the roles of ethical leadership in enhancing stakeholders’ trust and confidence in corporate organizations?

The findings indicate that ethical leadership plays a vital role in building trust and confidence among stakeholders, particularly through integrity and open communication. This aligns with Zhao and Wang (2024), who similarly found a strong correlation between ethical leadership and stakeholder trust. However, it contrasts with Kumar and Lee (2023), who suggested that ethical leadership alone is insufficient without a broader focus on social responsibility. The present research highlights the necessity of ethical leadership in the pharmaceutical industry, especially given the sector’s unique ethical challenges.

Implications of the Study

The findings suggest that pharmaceutical companies must prioritize corporate governance and ethical leadership practices. Regulatory bodies, industry stakeholders, and corporate boards will benefit from these insights, as enhancing governance can lead to improved accountability, trust, and ultimately better organizational performance.


Conclusion

In conclusion, this study establishes that effective corporate governance practices and ethical leadership are critical to enhancing corporate accountability and stakeholder trust within the pharmaceutical industry.


Recommendations

Based on the findings, it is recommended that:

Pharmaceutical companies implement regular training on governance practices and ethical leadership for their management teams.

Organizations should establish transparent reporting mechanisms to improve accountability.

Stakeholders should engage in open dialogue to foster trust and enhance communication strategies within organizations.


Contribution to Knowledge

This study contributes to existing knowledge by providing empirical evidence that links corporate governance practices and ethical leadership to corporate accountability and stakeholder trust in the pharmaceutical industry. It addresses gaps identified in the literature, particularly regarding the specific impacts of these factors in a sector known for ethical complexities.

Suggestions for Further Studies

Future research could explore the following dimensions:

The impact of corporate social responsibility initiatives on stakeholder trust in the pharmaceutical industry.

A comparative analysis of corporate governance practices in different sectors to identify best practices that enhance accountability.

Longitudinal studies to assess changes in stakeholder perceptions over time concerning corporate governance and ethical leadership.

CORPORATE GOVERNANCE AND ETHICALLEADERSHIP IN NIGERIA Read More »

IMAMMADU (IM) RECRUITMENT MODEL and CHIEF EXECUTIVEOFFICERS’ PERFORMANCE IN SELECTED ORGANIZATIONS IN SOUTHEASTNIGERIA.

By

Nelson, Kingsley, Chukwuma
+234 703 696 6382 learntolivebusinessschool@gmail.com


Gertrude-Theresa, Uzoamaka, Chiaha PhD
+234 803 334 4593 gerttyconsult@gmail.com


Nwakobi, Vitalis, Chukwuka
07030701045 chukskobys@gmail.com


Obioha, Okechukwu, Christopher
08037226917 ocobioha@yahoo.com


Nnanyelugo, Dan Onyishi
08067777368 onyishidan@yahoo.com


Ifeanyi, Eze
08035980266 ifeanyieze631@gmail.com

Nmadiya Iroha-Idika
+1 (862) 846-1742 Irohanmadiya123@gmail.com


Imaga Eke Idika
+1 (862) 357-1033 Imagaidika@gmail.com


Joshua Adewale Abioye
08033509855 pstjoshuaabioye@gmail.com


Adeola Folashade Abioye
08033993272 adeolaabioyef@gmail.com


Ijeoma Adaobi Nelson
08036099931 ijeomanlsn@gmail.com

ABSTRACT

Imammadu (IM) is an Igbo word, meaning ‘adequate knowledge of someone,’ but connotes negative and positive schools of thought. The study examined the IM recruitment model and CEOs’ performance in selected organizations in South-East Nigeria, to find the school of thought, CEOs belong to, using ex-post facto research design. Four research questions and four hypotheses guided the study. A multistage, purposive, accidental, and snowballing sampling technique was adopted to select 128 CEOs.  Structured questionnaire and In-dept Interview Schedule served in data collection. Data were analyzed using means, standard deviation, and ANCOVA to test hypotheses. Interview data was qualitatively analyzed. Results show that CEOs who belong to the positive school of thought, perceive the model as; Very useful and cost-effective. They apply the model using snowballing and temporary appointments, pending normal interviews. IM model is very effective in promoting the Emotional Intelligence of CEOs. The greatest advantage is that it saves time and funds. The greatest disadvantages are that it presents CEOs as corrupt and biased and is exclusive- limiting the chances of many others. The study concludes that the model is very useful to CEOs’ performance and recommends that it be encouraged in times of economic hardship, while CEOs should make it more inclusive.

Key Words; Imammadu (IM); Recruitment; Model; Chief Executive Officers (CEOs); Performance.

INTRODUCTION

Background of the study:

Imammadu (IM) is an Igbo word, which means ‘adequate knowledge of someone’.  The concept of IM is portrayed by two schools of thought- the positive school of thought and the negative school of thought. The positive school of thought perceives IM as making good use of the person you know very well.  It implies that the person is honest and trustworthy, such that you can assign important assignments or sensitive jobs to the person. The negative school of thought distinguishes IM as ‘having a connection with someone influential or through influence’. To them, it connotes corruption and nepotism. In this case, the person may not be trustworthy or effective but depends solely on the ‘power’ or influence that connected him or her.

The recruitment of employees is usually one of the functions of the chief executive officers (CEOs) in organizations. Economists managers and entrepreneurs agree that the employees are the most important factor of production. This is because employees are indispensable resources that help in converting strategies into actionable goals (Jincheng and Shanshuiwenyuan 2020). Consequently, recruitment has become paramount in every organizational process as it ensures an adequate and reliable supply of qualified personnel for the achievement of organizational goals (Hamza, 2021). Due to the contemporary changes including globalization and massification as well as mobility in organizations, recruitment has become a significant issue for CEOs. That is probably why organizations pay much attention to selecting the right persons and utilizing their capacities to competitive advantage (Worku and Tariku, 2020). As simple as it may seem, hiring the appropriate persons for a job is not an easy task. Not only is it a costly venture, but it is also a difficult task. To advertise in a national daily newspaper costs much and it is expected that at least three national newspapers should be used for the advert. In a survey conducted at Harvard University, it was found that of 33,000 employers from 23 countries, 40% of them had problems in finding and hiring the desired talents (Manpower Inc. 2006). Also, 90% of 7000 managers indicated that talent acquisition and retention were becoming more difficult (Axelrod, Handfield-Jones, and Welsh 2001). This implies that talent is rare and valuable but difficult to imitate and substitute (Ployhart, 2006). So, the war on talent is very real and is currently raging among organizations.

 In this study, recruitment means adequate selection and placement of employees appropriately for the achievement of organizational goals as well as the Vision and mission of the CEO. (Milos and Raihan 2013:1), Observed that ‘organizations recruit using arbitrary procedures and criteria of their own that interest those involved in the process’. This implies that there may be various means or methods of recruitment depending on the organization. Many organizations especially government-owned ones and big conglomerates have specific criteria for recruitment. However, there are no clear and comprehensive guidelines that guide CEOS and HR officers in recruitment as recruitment procedures and/or criteria are not consistent among organizations as they ‘change from time to time within institutions depending on the interest of individuals involved in the process; (Worku and Tariku 2020:1), so the search for the best recruitment model continues. This is the essence of this study. Despite the importance of recruitment in organizations there seems to be a dearth of studies in this area Nevertheless most studies happen to be from international sources leaving gaps in local and national fronts, but the main issue is that no one has carried out a study on the IM model of recruitment. This therefore happens to be the first of its kind in the search for the best recruitment model in organizations. This is a very important lacuna to be filled by this study.

Statement of the problem:

The CEO is the highest executive in a company. Dey, (2022) and Adam (2024), described the chief executive officer as the highest-ranking executive in a company. Usually, big companies have the chair and the board to whom the CEO reports but in smaller companies, the CEO may be the owner of the company or even the chairman of the board. The CEO is saddled with a lot of strategic responsibilities, which varies by company depending on its size, culture, and corporate structure, with the primary responsibilities being the chief financial officer (CFO) or the chief operating officer (COO) for small organizations, making major corporate decisions, driving the workforce and resources of a company toward strategic goals, and acting as the main point of communication between the board of directors and corporate operations (Adam 2024). These roles have been described as very high-level strategic decisions towards inspiring, cultivating, and motivating the management team for the overall growth and development of the company. These roles are pivotal in molding the corporate culture, directing expansion, and upholding the company’s standing and performance (Jaggia & Thosar, 2021). Studies suggest that the CEO influences 45% of the companies’ performances, which affects 15% of the variance in the profitability of the companies (Adam 2024). This suggests that CEOs need a special crop of employees to help in performing these strategic roles to achieve organizational goals. In other words, for the CEO to succeed there is a need for a special recruitment model that will ensure that the right type of personnel is engaged.

South-East Nigeria is made up of Igbo indigenes who have suffered from the devastating effects of the civil war in Nigeria.  During the war, they lost almost everything, especially their businesses. Since the war, they have been striving to meet with their colleagues in other parts of the country. Consequently, they are always interested in any effort that can boost their businesses, including recruitment models that can ensure the selection of the type of employees that will assist CEOs in performing beyond expectation. Therefore, this study that explores the Imammadu (IM) recruitment model and CEOs’ performance in selected organizations in South-East Nigeria, comes on mark.Precisely, the study is designed to achieve the following objectives:

  1. Determine the CEO’s perception of IMAMMADU (IM) employee recruitment model, in organizations in SE Nigeria.
  • Examine how the CEOs apply the IMAMMADU (IM)employee recruitment model, in organizations in SE Nigeria.
  • Ascertain the effectiveness of the IMAMMADU (IM)employee recruitment model, in organizations in SE Nigeria.
  • Explore the advantages and disadvantages of the IMAMMADU (IM) employee recruitment model in organizations in SE Nigeria.

Research Questions: The following research questions guided the study;

  1. How do the CEOs perceive IMAMMADU (IM) employee recruitment model, in organizations in SE Nigeria?
  • How do the CEOs apply the IMAMMADU (IM)employee recruitment model, in organizations in SE Nigeria?
  • How effective is the IMAMMADU (IM)employee recruitment model, in organizations in SE Nigeria?
  •  What are the advantages and disadvantages of the IMAMMADU (IM) employee recruitment model?

Hypotheses: The following hypotheses were tested at a 0.5 level of probability to guide the study.

HO1: There is no significant difference among males, females, highly educated, and less educated CEOs regarding their perception of the IMAMMADU (IM) employee recruitment model in organizations in SE Nigeria.

HO2: There is no significant difference among males, females, highly educated, and less educated CEOs regarding how they apply the IMAMMADU (IM)employee recruitment model in organizations in SE Nigeria.

HO3: There is no significant difference among, males, females, highly educated, and less educated CEOs about the effectiveness of the IMAMMADU (IM)employee recruitment model, in organizations in SE Nigeria.

HO4: There is no significant difference among males, females, highly educated, and less educated CEOs regarding the advantages and disadvantages of the IMAMMADU (IM) employee recruitment model in organizations in SE Nigeria.

METHODOLOGY:

Design of the Study: This study adopted a descriptive non-experimental research design research design carried out ex-post facto or retrospectively, ‘looking backward. The non-experimental, ‘Ex post facto’ research design implies ‘after the fact’ because according to (Nwankwo and Emunemu 2015:147),

 Like all designs, non-experimental research design does not attempt to control

 or manipulate any variable. It is focused on one single event (i.e., a single case

 design) and the researcher’s interest or objective is to investigate and report

what has happened.

This design was deemed appropriate for this study as it investigated what had already occurred as it attempted to investigate the Imammadu (IM) recruitment model and CEOs’ performance in selected organizations in the Southeast and simply reported what had already happened.

Area of the Study: The area of the Study is South-East Nigeria made up of Five states, Abia, Anambra, Ebonyi, Enugu, and Imo states. These are the core Igbo-speaking in Nigeria who are trying to gain a competitive advantage in their businesses after losing almost everything during the Nigerian Civil War years back. Igbos are well-known for their business acumen. Thus, the high performance of the CEO in the companies is a welcome idea as they need to perform better to meet up with or possibly surpass their business counterparts in other parts of Nigeria.

Population of the Study: The population consists of all registered companies in the SE of Nigeria that have operated for over five years. This is to ensure that the CEOs must have operated for over three years in the organization. This is because studies have shown that a CEO’s performance can be observed only after three years of his recital (Dey, 2022). Earlier studies indicate that CEOs experience a significant increase in productivity after appointment, but this emerges gradually over time, taking three years for a new CEO to make a difference. Bandier, Prat, Hansen & Sadun. (2019).

 Sample and Sampling Techniques: A multistage, purposive, accidental, and snowballing sampling technique was adopted in selecting the participants used for this study. Following Chiaha’s (2023) determination of sample size from a given population, all five states in SE Nigeria were selected for the study. Secondly from the registered companies 340 CEOs were selected from the states. Thirdly, a purposive sample of the CEOs that have stayed in the organization for five years and above were selected, using accidental and snowballing sampling techniques. Finally, 128 CEOs were used for the study.

Instrument for Data Collection: Two instruments, a structured questionnaire titled ‘Imammadu (IM) Employee Recruitment Model and Chief Executive Officers’ Performance Questionnaire (IM-ERMCeoPQ) and an In-dept Interview Schedule titled, ‘Imammadu (IM) Employee Recruitment Model and Chief Executive Officers’ Performance Indebt (IM-ERMCeoPIS). The IM-ERMCeoPQ has two sections, A and B for collecting respondents’ demographics and items for answering the research questions respectively. The 35-item Questionnaire items were structured on five clusters in line with the research questions and on a 4-point Likert-type rating scale of, Strongly Agree (SA); Agree (A); Disagree (D); and Strongly Disagree (SD), and Very Large Extent (VLE); Large Extent (LE); Small Extent (SE); and Very Small Extent (VSE), weighted 4, 3, 2 and 1 respectively. The IM-ERMCeoPIS) was constructed by the researchers in line with the three research questions.       

 The instruments were subjected to face validation by three experts, two in Business Management from the Learn to Live Business School and one in Measurement and Evaluation, from the University of Nigeria Nsukka. The three experts were requested to ascertain the appropriateness and clarity of the items of the instrument to ascertain if it would measure what it purported to measure. Their comments, suggestions, and observations were taken into consideration in the production of the final draft of the instruments. The instruments were trial tested using 20 CEOs from Benue state, which is outside the study area. The internal consistency of the instruments was computed using the Cronbach Alpha method that yielded 0.85 and 0.77respectively for the two instruments.  The instrument was therefore regarded as reliable enough for the study.

Method of Data Collection: The researchers, with three other well-instructed research assistants on methods of data collection, administered the instruments to the respondents, while the researchers alone conducted the interview with the CEOs at the same time. A 96% return rate was recorded.

Method of Data Analysis: The data generated for the study were analyzed using means and standard deviation to answer the research questions. A criterion mean score of 2.50 was employed to arrive at decisions on researching the questions. This implies that any means below 2.50 was taken to mean NOT Accepted, while any means of 2.50 and above were accepted for the same reason. For the Extent of effectiveness, the decision was reached following Real Limits of Numbers as follows; Means between 0.00 to 1.49 imply a Very Large Extent (VLE):; Means between 1.50 to 2.49 imply a Large Extent  (LE); Means between 2.50 to 3.49 implies  Small Extent  (SE); and; Means between 3.50 to 4.00 implies Very Small Extent  (VSE)

           The hypotheses were tested using Analysis of Co-variance ANCOVA statistics at 0.05 level of probability. The significant level will be determined at a table value of 0.96. This implies that when the calculated value is below the table or critical value, it is declared Not Significant. Thus, the Null Hypotheses was ACCEPTED.  On the other hand, when the calculated value is higher than the table or critical value, it was declared Significant, thus the Null Hypotheses were NOT ACCEPTED.

Scope of the Study: The geographical scope is limited to organizations that have operated for over five years in SE of Nigeria. Those below five years were delimited. The content scope was limited to the CEOs’ perception of the IM employee recruitment model, in organizations in SE Nigeria; How the CEOs apply the IMemployee recruitment model, in organizations in SE Nigeria; the Effectiveness of the IM employee recruitment model, in organizations in SE Nigeria and Advantages and Disadvantages of IM employee recruitment model in organizations in SE Nigeria.

 Significance of the Study:  The findings of this study will be of tremendous benefit to organizations, CEOs, employers, and the State and federal governments of Nigeria, especially those of SE Nigeria and researchers. To the organizations, especially those in SE Nigeria, this study will serve as an illuminative evaluation of the CEO’s performance.  In the war on talent, the various government, organizations, other employers, and their CEOs will become aware of the implications of the IM recruitment model in their organizations and how best to apply it. Likewise, it will provide researchers with relevant literature for studies of this nature. It is a stepping stone to the development of a theory of recruitment that will further help employers and employees, as well as business managers in promoting the CEOs’ performance in organizations.

RESULTS AND FINDINGS:

Results: The analysis is based on 128 copies of the questionnaire successfully retrieved after completion out of 135 copies distributed. This represents a 94.81 percent return rate.

 The study’s results are presented below in Tables 1 to 8, based on the research questions and null hypotheses that guided the study.

IMAMMADU (IM) RECRUITMENT MODEL and CHIEF EXECUTIVEOFFICERS’ PERFORMANCE IN SELECTED ORGANIZATIONS IN SOUTHEASTNIGERIA. Read More »

Organizational Leadership And Performance Beyond Expectations Nexus

Lead paper
By
Dr. Gertrude-Theresa Uzoamaka, Chiaha
gerttyconsult@gmail.com

And
Dr. Nelson Kingsley Chukwuma
learntolivebusinessschool@gmail.com

INTRODUCTION

Background of the Problem:

1. The problem of leadership in Nigeria seems to stem from the type of education we receive in school which is -MONO-INTELLIGENCE

TRIPARTITE CURRICULUM INSTEAD OF THE PREVAILING MONOLITHIC SHOULD BE ENCOURAGED IN SCHOOLS

Tripartite curriculum – Multiple Intelligences.

Such  as:

  • Practical intelligence is the ability to think in concrete examples and solve daily problems directly without necessarily being able to explain how; it is the tendency to survive or succeed through taking straightforward, responsive, concrete action. (Also called marketing, strategic or political intelligence — since it focuses on “the art of the possible” — or just common sense or simple effectiveness.)
  • Verbal Intelligence is the ability to think and communicate effectively and creatively with words; and to recognize, use, and appreciate linguistic patterns.
  • Logical Intelligence is the ability to think in terms of (and to appreciate) abstract parts, symbols, sequential relationships, conceptual regularities, or numerical patterns, and to reach conclusions or construct things in an orderly way. (Also called rational, analytic, or mathematical intelligence.
  1. Associative Intelligence is the ability to think in non-sequential associations — similarities, differences, resonances, meanings, relationships, etc. — and to create (and appreciate) new patterns and meanings out of old ones.
  • Spatial Intelligence is the ability to visualize, appreciate, and think in terms of pictures and images; to graphically imagine possibilities; and to observe, understand, transform, and orient oneself in visual reality. (Also called pictorial or imaginative intelligence.)
  1. Intuitive Intelligence is the ability to know directly, to perceive and appreciate whole or hidden patterns beyond (or faster than) logic.
  • Musical Intelligence is the capacity to perceive, appreciate, resonate with, produce and productively use rhythms, melodies, and other sounds.
  1. Aesthetic Intelligence is the ability to produce, express, communicate, and appreciate in a compelling way inner, spiritual, natural, and cultural realities and meanings. (This can include aspects of verbal, musical, and spatial intelligence.)
  • Body Intelligence is the ability to sense, appreciate, and utilize one’s own body — movement, manual dexterity, tactile sensitivity, physical responsiveness, and constraints; to create and think in terms of physiological patterns; to maintain physical health; and to relate to or meet the needs of others’ bodies. (Also called kinesthetic or somatic intelligence.)
  1. Interpersonal Intelligence is the ability to perceive, understand, think about, relate to, and utilize other people’s subjective states and estimate their likely behavior. This includes empathy.
  • Social Intelligence is the ability to work with others and find identity and meaning in social engagement; to perceive, think, and deal with multi-person patterns, group dynamics and needs, and human communities; it includes a tendency towards cooperation and service. (Also called team intelligence.)
  1. Affectional Intelligence is the ability to be affected by, connected to, or resonant with people, ideas, experiences, aesthetics, or any other aspect of life; to experience one’s liking or disliking of these things, and to use one’s affinities in decision-making and life.
  • Mood Intelligence is the ability to fully experience any mood as it happens (without having to judge it or do anything about it), to learn from it, and to move out of it at will—especially to generate resilience.
  • Motivational Intelligence is the ability to know and to work with what moves you; to sense, think, and initiate in terms of needs, wants, will, courage, responsibility, and action — one’s own and others. (This can include that aspect of mood intelligence that can marshal emotions in the service of a goal.)
  1. Intrapersonal Intelligence is the ability to recognize, access, and deal with one’s own subjective (or inner) world. (This can include aspects of affectional, mood, motivational, and body intelligence.)
  • Emotional Intelligence is the ability to experience, think, and deal with emotional patterns in oneself and others. (This can include aspects of interpersonal, intrapersonal, affectional, mood, and motivational intelligence.)
  • Basic Intelligence is the ability to move toward what is healthy and desirable and away from what is unhealthy or undesirable. (This can use affectional and practical intelligences, or be almost automatic and instinctual.)
  • Behavioral Pattern Intelligence is the ability to recognize, form, and change one’s behavioral patterns, including compulsions, inhibitions, and habits.
  • Parameter Intelligence is the ability to create and sustain order and predictability — to recognize, establish, maintain, and change rhythms, routines/rituals, boundaries, guiding principles/values/beliefs, etc., in one’s life.
  • Habit Intelligence is the ability to recognize, form, and change one’s habits (which naturally embraces many aspects of behavioral and parameter intelligence).
  • Organizing Intelligence is the ability to create order in one’s own life and other lives/groups/systems. (This can include aspects of parameter, team/social, and logical intelligences)
  • Spiritual Intelligence is the ability to sense, appreciate, and think with spiritual and moral realities and patterns — to operate from an awareness of ultimate common ground (consciousness, spirit, nature, or some other sacred dimension). (This is usually dependent on intrapersonal intelligence.) (Also called moral or transcendental intelligence.)
  • Narrative Intelligence is the ability to perceive, know, think, feel, explain one’s experience, and influence reality through stories and narrative forms (characters, history, myth, dreams, scenarios, etc.).
  • Eco-Intelligence is the ability to recognize, appreciate, think feel with, and utilize natural patterns and one’s place in nature, and to empathize with and sustain healthy relationships with animals, plants, and natural systems.  Co-Intelligence (2003)

Howard Gardner the psychologist who propounded The Theory of Multiple Intelligences and other scholars of multiple Intelligences believe that

*** To have a successful life, all intelligence is needed to some degree. While some people are blessed with great endowments of one or more of this intelligence, others have very little of it, and some situations require one particular kind of intelligence or a combination of both. This is a strong aspect of the diversity observed among workers, which organizational leaders could embrace and inculcate in their organizations to enable staff/employees to perform beyond expectation. ***

For the benefit of this facilitation, we will adopt Obayan, (2011) inkling that groups the

intelligences into three,

  • Cognitive Intelligence,
  •  Emotional Intelligence &
  • Imaginative Intelligence,

Through the above three intelligences, the following skills can be inculcated in students.

  • HARD SKILLS result in Cognitive Intelligence, self—expression, Logical reasoning, Computational skills, Design / Manipulative skills, and Conceptual skills in learners.
  •  SOFT SKILLS result in Emotional Intelligence—character formation skills, interpersonal skills, life-long learning skills, Perseverance, and Self-awareness. They also include Emotion Management, Self-motivation, Relationship Management, and Emotional Coaching.
  •  GO-GETTING SKILLS inculcate Imaginative/ Creative Intelligencecreative thinking skills, opportunity-grabbing skills, social sense/street sense skills, experimental learning skills, idea-to-product skills

2. Statement of the Problem:

From the origin of man, efforts have been made to find out what makes us perform better.  Scientists, philosophers, psychologists, and managers alike have been working tirelessly to find out what can make man perform beyond expectation. Several theories have been propounded in this regard,  The social psychologist Douglas McGregor in 1960, in his book “The Human Side of Enterprise,”  propounded Theory X, which says that ‘man is lazy and dislikes work and not willing to take responsibility. Consequently, the organizational manager had to employ highhandedness and ‘carrot and stick’ approach to make workers perform.

 Due to criticism, Douglas McGregor again proposed Theory Y  which suggests that employees find work as natural as play or rest and are capable of self-direction and self-control. It continued to stress that workers are motivated by opportunities for personal development, recognition, and the fulfillment of their potential.

Professor William Ouchi in the early 1980s propounded Theory Z, which tried to bridge the gap between Theory X and Theory Y. It stressed that though humans may be lazy and not like to take responsibility, they want to work under appropriate environments and incentives. So organizational managers focused on increasing employee loyalty to the company, providing a good environment with a strong focus on the well-being of the employee, both on and off the job.  This according to Ouchi’s Theory Z will promote stable employment, high productivity, and high employee morale and satisfaction. Based on this managers focused on developing employees’ skills, providing them with growth opportunities, and creating a sense of ownership and involvement in decision-making as well as providing incentives.

However, Abraham Maslow’s hierarchy of needs theory indicates that human beings are motivated to fulfill their needs in a hierarchical order, starting from the most basic needs and moving to more advanced needs till it gets to self-actualization, which is the final and ultimate need became apt because as time goes by employees make more and more demands for better conditions of service to enable them performance better on the job. This implies that as managers try to satisfy the needs of their workers to make them perform beyond expectation, more needs arise making this unattainable. How then can Organizational leaders make their employees/staff PERFORM BEYOND EXPECTATION? This is the essence of this discourse.

3. to  MAKE  YOUR STAFF PERFORM BEYOUD EXPECTATION

                          You      must    MAKE      THEM          become  

Transactional

                           Entrepreneurial &

                                                                Transformational

  • 3.1.  TO BECOME TRANSACTIONAL  APPLY

 –Contingent reward;

 -Management-by-exception,

-Negative feedback and contingent aversive reinforcement

  • TO BECOME ENTREPRENEURIAL APPLY;

– Risk Taking

Pro-Active

-Vision

-Experiment

-Charisma

Creativity

  •  TO BECOME TRANSFORMATIONAL

– Inspirationalzing

– Iintellectualising.

– Individualized consideration;

– Intellectual stimulation

  • TRANSACTIONAL  LEADERS
  • Concept akin to views of scientific management (in the early 20th century),  
  • Assume that workers can only be motivated by rewards 
  • Use the exchange principle- Carrot and stick Principle
  • The reward can be translated into financial or non-financial means e.g. bonuses
  •  Indicate how to execute tasks, sources, and resources to be used.
  • Inform workers beforehand what reward will be given for performance.
  • Ensure conditions are optimal for staff to perform tasks successfully.
  •  Monitor employees’ work closely and take corrective action when things go wrong.
  • Management By Exception (MBE), correct to prevent mistakes applies.
  • MBE is Divided into two: Active management & Passive management. In
  • Active Management By Exception– Leaders actively monitor students’ work and take immediate corrective actions when things go wrong.
  • In Passive Management By Exception– Leaders only intervene when objectives are not met or when problems become serious.
  • When employees perform well & complete assignments within the agreed time, they are rewarded.
  • Relationships between leaders and staff remain typically business-like.
  • Clear definitions between tasks and performance exist.
  • Organizational leaders monitor progress and take corrective action if required.
  • When staff meet leaders’ expectations, they receive bonuses.
  •  On the contrary organizational leaders will provide suggestions, advice, and feedback that enable staff to change and improve their performance.
  •  Staff feel supported and this provides a positive stimulus that enables them to finalize their work properly.

Advantages:

  • Suitable for measurable routine tasks.
  • Rewards give extra stimulus for high performance.
  •  The reward factor enables leaders to get staff to do what is required of them.
  • It helps leaders to pre-set objectives and indicate reward patterns.
  • Heavy sanctions can be imposed when staff display unwanted or negative behaviors.
  • Leaders here have an implicit interest in both staff and the organization.
  • Stimulates staff to work harder because of the reward exchange.

On the other hand,

  • Staff may feel unjustly treated and not valued
  • Relationships between leaders and staff can sour as ‘One good turn deserves another’
  • The reward issue may be questioned, however, it may not be in monetary terms and sanctions should be cautiously applied.
  • Here organizational leaders are satisfied and the goal is also achieved. Transactional leadership style is thus the process through which the task and human dimensions of the organization are reconciled and integrated.

3.2. ENTREPRENEURIAL LEADERSHIP: is;

  •   Modern leadership is necessary for organizations to prosper. Kuratko (2007) challenges leaders to create internal entrepreneurship as an integrated concept that encourages individuals in an innovative manner. This perspective has revolutionized businesses at every level and in every country.
  • It has become the center of national advantage, and of utmost importance for carrying out innovations and enhancing rivalry (Porter, 1990).
  • Ability and willingness to perceive and create new economic opportunities (new products, new production methods, new organizational schemes, and new product-market combinations), and introduce new ideas into the market, in the face of uncertainty and other obstacles, by making decisions on location, form and the use of resources and institutions (Wennekers & Thurik, 1999.
  • Made the world economy achieve the highest economic performance in the last ten years (Kuratko (2007).
  • Is in all fabrics of our economy including education, constituting 95% of new wealth created by entrepreneurs and innovators (Timmons, 1999). 
  • Stimulates individuals to find innovative spirit, aspire, develop, and manage enterprises (Swierz et al. 2002).

Entrepreneurial Managers:

  • Continuously acquire new competencies and capabilities required for successful competition and challenging activities.
  •  Motivate, direct, and lead employees to a defined vision.
  • Set clear goals, and identify  & create opportunities.
  • Create, identify innovation, and take risks
  • Manage for opportunity and advantage seeking.
  •  Have seven characteristics

Seven Characteristics EL

  1. RISK TAKING – Entrepreneurial leaders have been mostly characterized by their propensity and ability to take calculated risks. (Bagheri, 2013). Based on their meta-analysis, risk propensity is vital in entrepreneurship.
  • PROACTIVE– acting and anticipation of future problems, needs, or changes- (Okudan 2004), which enhances creativity, and perseverance to achieve.
  • VISION Key factor that inspires employees towards goals and direction on how to get ‘’things’’ done or create commitment
  • INNOVATIONThe tendency and ability of entrepreneurial leaders to think creatively and develop novel and useful ideas in opportunity recognition, resource utilization, and problem-solving (Chen, 2007; Gupta et al., 2004; Mattare, 2008; Okudan & Rzasa, 2006). There are two types of innovation: disruptive and sustaining innovation
  • EXPERIMENT- Results To Advantages.
  • CHARISMA
  • Have natural capacity and personality traits or qualities (Nwankwo 1979) with special endowments that make them loved, adored, admired, and cherished by the majority of students.
  • Are born great.
  • Staff are always fully in support of him/her. 
  •     Easily accepted by organizational staff &  others.
  • All they say and do are dogmatic truths.
  • Often honest, loving, eloquent, trustworthy, straightforward,

         selfless individuals/ heroes/ heroines,

  • Loved by all employees because they are  trustworthy
  • Neat and well dressed; expect the staff to do the same.
  • Fights for staff’s course- defends employees in all possible ways
  • Very friendly, always willing to help staff,
  • Very obedient. Keep to organizational policies rules and  

         regulations.

  • More person-oriented than task-oriented.

 E.g. Jesus Christ, Napoleon, Fela Ransome Kuti.  Martin Luther King J

r.

  • CREATIVITY-
  • Production of novel and useful ideas in all domains

Circumstances Where EL Is Effective

  • When innovation and creativity are targeted.
  • When employees are open and ready for it.
  • When they are highly educated e.g. experts and  professional staff
  • When staff do not need much guidance due to experience,  expertise, and professionalism.

Circumstances Where EL Is  NOT Effective

  • Where a lot of regulations & laws restrict employees.
  • When quick decision-making is necessary
  • With an inexperienced staff that needs a lot of guidance.
  •  When employees are not highly educated or experienced.

Transformational leadership

Once upon a time, someone discovered a ‘magic’ that raises ‘dead’ organizations and ‘dead’ individuals, including schools and students, and makes them very active and successful.

TRUE STORY 1:  In 1994  Lethwood, Begley, and Cousins used the magic on teachers and found perceived teacher outcomes. In other words, they performed better than they were doing before the magic.

 TRUE STORY 2:  In 1996, Barling, Weber, and Kellaway used the same magic on Bank managers and found that the financial performance and commitment increased and they were doing better than those without the magic.

TRUE STORY 3:  In 1987 Onnen applied it to a Methodist church whose worshippers were leaving and the church was folding up. To the greatest amazement of the competitors, members, and managers, the church bounced back with many more ministers, worshippers, church attendance, and membership growth, than before the magic was applied to the ministers of the church.

TRUE STORY 4: In 1996 Podsakoff, Mackenzie, and Bommer tried it on a German bank and found it made the unit performance higher, while sales managers and their sales representatives had increased sales (The above indicates that

 TRUE STORY 5:  In 2001, Mackenzie, Podsakoff, and Rich used it on Sales Managers whose sales were getting so bad that they risked being sacked. Surprisingly, their sales increased much better than the others that were not given the magic.

TRUE STORY 5: In  2008 Baldwin, Bommer, and Rubin found that: employees working under managers with this magic were more satisfied, more optimistic about the future, less likely to leave their jobs, more likely to trust their leaders, and perform higher than employees who work for managers without this magic.

TRUE STORY 6:  In 2009, having heard of the above successful stories, Gumusluoglu, Lale, Ilsev, and Arzu, decided to test the magic of organizational innovation in a firm in a developing country. During that period, the innovation of workers was the most relevant factor for organizational performance in developing new or improved products or services and its success in bringing those products or services to the market during that period too.  Consequently, all the organizations sought workers with innovation capabilities. The magic worked. He found that the organizational innovation with this magic showed ‘stronger external support at higher levels than those without the magic.

TRUE STORY 7:   As years go by many more people learned of this magic.  So recently in 2016, Abu Orabi and Tareq decided to test it on an organization in Jordan to improve its Performance. Like others, the magic did not waste any time in shooting the performance of the organization from below 30% to 81.6%. The shortage of 14% was attributed to one of the four components of the magic that was not properly applied. In comparison, the other 3 yielded a 100% result each, showing that the magic was a significant factor contributing to this outcome.

TRUE STORY 8:  In 2021, Effiyanti EFFIYANTI, Abdul Rahman LUBIS, Sofyan SOFYAN, and Syafruddin SYAFRUDDIN tested the authenticity of this magic in Indonesia and found it to be a significant predictor of readiness to change, it proved relevant in empowering knowledge-sharing quality, which in turn affects organizational performance.

TRUE STORY 9:  Andy Hargreaves and Alma Harris and his research team: Alan Boyle, Kathryn Ghent, Janet Goodall, Alex Gurn, Lori McEwen, Michelle Reich, and Corrie Stone-Johnson took a different turn in 2007 to apply this magic to ailing institutions and students to see if they can ‘perform beyond expectations. This is because they understand that this magic fosters participation in school decisions; and emphasizes morals, communication, and authenticity, which allows students to make their own decisions and have autonomy. As a result, they got sponsorship to seek ways for this magic. They got it used it and made the ailing schools perform beyond expectation.

                                      Good news!!!:

The interesting thing about this ‘magic’ is that

it never fails !!!

If properly applied

The schools treated by Andy Hargreaves and Alma Harris and their team the impact of the magic

  •  Many of the case studies selected had faced bankruptcy and relegation. In some cases, the declines and recoveries of coasting organizations that had been trading on past reputations or that had experienced and then recovered from unexpected performance dips were less dramatic but nonetheless real.
  •  Cricket Australia, John Cabot Academy, and Mills Hill Primary School all exemplify this sort of awakening on, takeover, closure, or public and professional ignominy after damning reports and disastrous results. Yet, they had turned around to achieve not only solvency and survival but also impressive levels of success.
  •  For instance, Fiat Motors, M&S, Scott Bader, Burnley Football Club, Hull Kingston Rovers, Walsall local authority, Tower Hamlets local authority, Grange Secondary School, Central Technology College, and Kanes Hill and Limeside primary schools all achieved remarkable revivals.
  • One of the schools is a London-based school with mostly Bangladeshi participants. In 1997, it was positioned 149th out of 149 local education authorities. In the end, they ranked it above the mean of all local authorities on all key indicators of student achievement.
  • 2. Another in the West Midlands, was performing minimally and was judged inadequate in performance by the Ofsted inspection agency following a decade of previous underperformance.  Consequently, it was handed to a private contractor, Serco for improvement. With the magic, Serco achieved a substantial rate of initial improvement from 2001 to 2002 and further sustained it from 3003 to 2008
  • 3. Grange Secondary School in Oldham, Lancashire, which serves a predominantly Bangladeshi population in a community that ranks among the top 1 percent in the country on indices of deprivation, almost failed its Ofsted inspection in 1996. By 2005, it ranked as the highest-performing visual arts college out of 30 in the country and remained in the top 2 by 2009. By 2008, this figure had increased to 71 percent. Grange  Sec Sch was converted into a city academy in September 2010.

4. John Cabot Academy in south-west England is an innovative and entrepreneurial school, which was formally established in 2007 after being a city technology college. Examination results have been consistently above the national average since the school’s first cohort of students sat their GCSE examinations in 1998. Steady improvement in these results from 1998 to 2003 preceded a sudden drop in 2004 from which it took four years to recover. Even then, results remained above the national average. Cabot’s 2009 Ofsted report ranks it as ‘outstanding’ (the highest grade) in almost all categories.

5. Central Technology College was a small secondary school serving around 400 boys in Gloucestershire. After a demoralizing last-minute derailment of its plans to merge with a local girls’ school in 2003, its examination performance record fell dramatically back to 1996 levels after years of sustained improvement. Following two years of steady recovery from 2003 to 2005, Central entered a strategic partnership with the Ninestiles Consortium in Birmingham. After dramatic improvements in its 2006 GCSE results, a 2007 Ofsted inspection report judged that – Central was now a ‘good’ school but, in 2009 it was announced that Central would be merged with a lower-performing neighbor to form a new academy.

6. West Oaks North East Specialist Inclusive Learning Centre operates. The main site, West Oaks School, is a specialist technology college. All 132 students (aged 2–19) who attend the learning center have a statement of special educational needs. These statements cover a wide range of conditions including profound and complex disabilities, and various behavioral, emotional, and social difficulties. The center’s 2007 Ofsted report awarded it the top grade, ‘outstanding’. The inspectors’ report judged the school to be ’extremely effective’ in ensuring that pupils make ’outstanding progress’ in ’catching up to nationally expected standards’.

7. Kanes Hill Primary School serves a socio-economically disadvantaged housing estate in the suburbs of Southampton. The school is in the top five percent of the most deprived areas in the country. 56% identified special educational needs. In 1997, schools were in the bottom five percent nationally. Results have improved dramatically since 1997. For the last three years, the school has far exceeded the national average in test scores and has appeared in the top two percent of schools on contextual value-added achievement. Ofsted inspection reports in 2005 and 2008 confirm that although children start school with very low levels of literacy, numeracy, and social skills, by the time they leave at age 11, they have all made exceptional progress in academic and personal development.

8. Limeside Primary School in Oldham is set in significant social and economic deprivation. Most of the school’s families live on the local housing estate in rented accommodation. A high number of students are eligible for free school meals and more than a quarter of the students have learning difficulties and/or disabilities. A series of critical Ofsted inspections resulted in the school being placed in special measures in 2000. In the past decade, Limeside has experienced a steady and sustained improvement. Test scores are now well above the national average, and the 2007 Ofsted inspection report judged the school to be outstanding.

 9. Mills Hill Primary School,  in Oldham, in 2004, which judged it to be ‘causing concern’. Despite more favorable community demographics compared with the other two Oldham examples, the school’s performance had dipped so that it was now a coasting school – doing less well than might be expected given its local circumstances. In recent years the school has improved its performance but most importantly is known for its community-focused work, which is viewed as exemplary

 IMPACT- Three types recorded:

  • SEQUENTIAL performance beyond expectations over time through revival or awakening after previous poor performance or attainment of high success following unheralded early beginnings
  • COMPARATIVE performance beyond expectations about high levels of achievement compared with peers
  •  CONTEXTUAL performance beyond expectations as evidenced in strong records of success despite various indicators of relatively weak investment, limited resource capacity, or very challenging circumstances.

APPLICATION OF TLBS FOR PERFORMANCE BEYOND EXPECTATION

  • APPLY ALL THE SIX TLBs –  Padsokoff (1996):

HISTORY OF TLB

  •  Coined by Mcgregor and developed by M.A. Bass (Padsakoff, 1996)
  •  Earlier, it was perceived as a great leadership style only for the gifted in top management positions.
  •  Studies have shown that it can be LEARNT AND APPLIED by anyone.
  • Leadership literature demonstrates its usefulness to many organizations, especially the ailing ones.
  1. ARTICULATING A VISION:
  2. Organizational Leader Identifies New Opportunities for Employees.
  3.  Organizational Leader Captures Hearts & Minds of Stakeholders
  4. Talks Positively About the Vision.
  5.  Provides Guide for the Organizational Members.
  6.  Clears the Way for the  Organization.
  7.  Employees can Easily Follow / Offer their services.

 How Organizational leaders can articulate  vision:

  • Repeats the vision often,
  • Explains the significance of the vision to the staff,
  • Appeals to higher staffs’ values,
  • Uses metaphors in communicating to staff,
  • Uses emotional appeals for the staff,
  • Speaks in positive terms to and about his / her staff and
  • Uses the term ‘we’ instead of ‘I’

THE VISION

  • Should be very clear and understandable
  •  Must be in line with the vision of the Organization.
  •  Must be futuristic and short (one sentence).
  •  Should create a mental image in staff minds to further their enthusiasm and assist in directing their daily activities.

SUMMARILY, THE VISION STATEMENT SHOULD:

  • Create a positive picture of the future:
  • Must be important to staff,
  • Indicate plans and actions as necessary in dynamic situations,
  • Communicate the strategy of the Organization and make sure your actions are in concert with the overall strategies,
  • Involve the right people in developing the strategy for your Organization.

…Always remember that you can only lead where you are capable and willing to go-. Lachlan Mclean

  • PROVIDING AN APPROPRIATE MODEL:
  • Managers MUST show a good example.
  • Be a role model
  • It is so powerful that it sets an environmental cue that- this act is important TO ME.
  •  Indicate through your behavior that the vision is critical TO YOU. 

Remember that;

Nothing is as potent as the silent influence of a good example- James Kent.

  • Be clear about your values.
  • Put them into practice and act towards them. In other words;
  • Be clear about your expectations of your employees
  • Hold yourself to the same standard and expectations to which you hold your employees
  • Be consistent in your display of a desired behavior
  • Remember, small indiscretions can have major consequences. e.g. 1st lady and daughter’s graduation ceremony abroad during the ASSU strike.
  • Perform desirable behaviors where observable. If no one sees you doing good or knows about it, that behavior cannot serve as a model.
  • The Organizational Manager who shows good examples is more likely to be better appreciated by the employees.
  •  FOSTERING THE ACCEPTANCE OF GROUP GOALS
  • Organizational Managers’ behaviors should lead to cooperation among employees and the larger community and get them to work together towards achieving the school’s superordinate goal- The group goal of the community.
  • Group goals are very essential because they get all concerned committed to achieving them.
  • Provide a sense of purpose/ rallying point and common objectives for all.
  • Set a superordinate goal and Make the goal SMART
    • S – Specific
    • M – Measurable
    • A – Attainable
    • R – Relevant
    • T – Time-bound
  • Encourage staff to work together by moving them closer together: encouraging informal contacts (e.g. lunches after meetings etc.)
  • Continually remind staff that ‘we are all in it together’ and that
  • Success for each person depends upon the group’s success, so “Together we will succeed” should be the slogan.

4.   COMMUNICATING HIGH-PERFORMANCE EXPECTATIONS

  • Organizational managers should always expect cooperation,  excellence, high quality, and high performance.
  • Reject half measures.
  • High performance and nothing short of it in all ramifications.
  • No room for incompetency.
  • Let your staff believe and trust that they can make it.
  • Let your staff believe that they can succeed if they try a Little.
  • There Should Be No Room for Failure.
  • SUCCESS Is The Key Word And Everyone Should Work Towards Success.
  • Note the Pygmalion effect (Self Fulfilling Prophesy). Apply it based on the premise that;

If you form certain expectations of people and communicate them through behavioral cues those people will respond by adjusting their behaviors too which will result in your original expectation of them being true.

To Communicate High-Performance Expectations:

  • Set high standards for your employees.
  • Communicate the high standards to them and your confidence in their ability to achieve those standards.
  • Let your staff know that you are there to help them accomplish high performance,
  • Encourage your staff to seek help from you wherever and whenever they feel like it.

Remember that if you;

Treat a man as he is, and he will remain like that but if you treat a man as he ought to be or should be, he will become as he can and should be” – so treat your students as they should be MAKING THEM PERFORM BEYOND EXPECTATIONS.

5.    PROVIDING INDIVIDUALIZED SUPPORT:

  • Exhibit behaviors that show you respect your employees.
  • Be concerned about their personal feelings and needs. It makes them feel valued, capable, and loved.
  • Pay attention to what they want, say, and do-

                      APPLY THE DIAMOND RULE

Remember that;

You can’t be a good manager/teacher unless you generally like your students, this will make you bring out the best in them. – Richard Bransom.

It is necessary that you:

  • Make interpersonal connections with your staff. You can discuss family affairs or interesting issues (not only official matters)
  • Care genuinely, showing compassion in action.
  • Encourage continuous development and growth in your employees.
  • Send messages that say, ‘I care about you and expect the best for you. You have the potential, I trust you, and I count on you. I know you will make it.’

Studies have shown that providing individualized support serves as a buffer to students’ stress, enhanced commitment, and improved performance. To provide individualized support, you should:

  •  Build positive relationships with your staff, so that they will feel comfortable being with you.
  • Determine how much support and what type each staff needs by observing their behaviors and asking individuals what he/she need from you.
  • Encourage continuous development and professional growth of your staff. If possible help them register and become professional members of their associations.
  • PROVIDING INTELLECTUAL STIMULATION:
  • Exhibit behaviors that challenge staff in their work and make it better
  • Discourage “the way it has always been done” or “business as a usual syndrome”.
  • Allow your employees to be stimulated. They must work ahead of the leader.
  • Be the facilitator- encourage independent study, research, and experimentation.

For intellectual stimulation, the school manager/teacher should:

  • Encourage imagination, creativity, and innovation.
  • Challenge old ways of doing things.
  • Look for better ways of doing things
  • Encourage staff not to think like you buy differently in a better way
  • Be willing to take risks for potential gains
  • Make it acceptable to fail as Learning from failure is helpful.
  • Send your staff shopping for new ideas and innovations
  • Put idea gathering on your agenda
  • Make it safe for them to experiment
  • Eliminate fire housing (dismissing ideas with reasons that they will not work). Try first and find out.
  • Honor risk takers. They are great innovators.
  • Encourage positive and Design thinking a
  • Be innovative, encourage, and reward innovations.

Remember that;

Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea because they realized something that shows holes in how we have been thinking or doing things. It is an ad-hoc meeting of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what people think of his idea. – Stev

THE FOUR I’S OF TRANSFORMATIONAL LEADERSHIP

The four main behaviors in TLB are known as the Four I’s

 (Hall, Johnson, Wysocki and Keppner (2002). 

       THE FOUR I’s  

Idealized influence + Inspirational motivation

+ Individualized Consideration + Intelectual Stimulation

= PERFORMANCE BEYOND EXPECTATION

              “Additive” effect of “Performance beyond expectation”, Northhouse (2001).

NOTE that all the FOUR I’s MUST BE APPLIED by the Organizational Leader for employees TO PERFORM BEYOND EXPECTATION

  1.  IDEALIZED INFLUENCE 
  2. Idealized influence is linked to charisma (Gallis, 2001):
  3.  Idealized managers are charismatic & make attractive decisions for the achievement of goals and objectives.
  4. Build confidence and trust,
  5.  Provide role models that staff emulate
  6. Are respected, admired, trusted.
  7. Provide a foundation for accepting some radical changes
  8. Instill pride and respect in staff
  9.  Optimistic in dealing with puzzling issues.
  10.  Maintain high ethical standards & obedience to rules and regulations.
  11.  Prevent and resolve conflicts.
  12. Instill in staff values of truth, confidence, fearlessness, research hard work.

INSPIRATIONAL MOTIVATION

The Organizational leaders should;

  • Have basic knowledge of good communication skills that make vision understandable, precise, powerful, engaging, and challenging.
  •  Encourage staff to be optimistic about the future, believe in their abilities & aim at performance beyond expectation.
  • Articulate vision that is appealing and inspiring to staff.
  • Challenge staff with high standards, of communication
  •  Provides meaning for tasks at hand.
  • He has a strong sense of purpose and determination and hence produces staff who are like him/herself.
  • Motivate students to commit vision and objectives to action.
  • Encourage team spirit to achieve goals.
  • Inspire a shared vision,
  • Encourage employees to think of new and better ways of doing things.
  •  Involves employees in shaping and reshaping organizational strategies regularly.
  • Inspire employees to research, and be investigative for excellent performance.
  • Develop in staff the spirit of love, peace, and appreciation of their noble profession/ jobs for optimal performance.
  1. INDIVIDUALIZED CONSIDERATION

The Organizational leader should;

  1. Attend to individual staff’s needs,
  2. Acts as a mentor or coach to students and listens to their concerns while supporting them always. 
  3.  Keep communication open and place challenges before them.
  4.  Encourage individual contributions of staff.
  5.  Motivate employees to have confidence in themselves.
  6.  Lay emphasis on the need for respect & restore the dignity of individuals at every point in time.
  • INTELLECTUAL STIMULATIONThe Organizational leader should;
  • Arouse & changes staff’s awareness of problems and their capacity to solve those problems.
  • Arouse questions, assumptions, and beliefs.
  •  Encourage staff to be innovative and creative in approaching old problems in new ways.
  •  Promote critical & design thinking and, problem-solving for employees’ improvement.
  • Demand, nurture & develop staff to think wisely, critically, directly & independently.
  • Expose staff to the scientific method of approach which is characterized by experimentation.
  • Encourage improvisation where necessary.
  •  Apply a demonstrative approach in dealing with staff, especially at puzzling points.
  • Ties vision to strategy for its achievement.
  • Express confidence, accuracy decisiveness, and optimism about the vision and its implementation.
  • Group staff according to their intellectual abilities and approach them accordingly to achieve results and be innovative and creative at work.

Implications for organizational managers:

  1. Develop a challenging and attractive vision, together with staff.
  2.  Tie the vision to a strategy for its achievement.
  3.  Develop the vision, specify, and translate it into actions.
  4.  Express confidence, decisiveness & optimism about the vision & its implementation.
  5. Realize the vision through small planned steps and small successes on the path to its full implementation.

THANK YOU AND REMAIN BLESSED

Download Complete Journal Below;

GO-GETTING SKILLS inculcate Imaginative/ Creative Intelligence-creative thinking skills,
opportunity-grabbing skills, social sense/street sense skills, experimental learning skills, idea-toproduct
skills

  1. Statement of the Problem:
    From the origin of man, efforts have been made to find out what makes us perform better. Scientists,
    philosophers, psychologists, and managers alike have been working tirelessly to find out what can
    make man perform beyond expectation. Several theories have been propounded in this regard, The
    social psychologist Douglas McGregor in 1960, in his book “The Human Side of Enterprise,”
    propounded Theory X, which says that ‘man is lazy and dislikes work and not willing to take
    responsibility. Consequently, the organizational manager had to employ highhandedness and ‘carrot
    and stick’ approach to make workers perform.
    Due to criticism, Douglas McGregor again proposed TheoryY which suggests that employees find
    work as natural as play or rest and are capable of self-direction and self-control. It continued to stress
    that workers are motivated by opportunities for personal development, recognition, and the
    fulfillment of their potential.
    Professor William Ouchi in the early 1980s propounded Theory Z, which tried to bridge the gap
    between Theory X and Theory Y. It stressed that though humans may be lazy and not like to take
    responsibility, they want to work under appropriate environments and incentives. So organizational
    managers focused on increasing employee loyalty to the company, providing a good environment
    with a strong focus on the well-being of the employee, both on and off the job. This according to
    Ouchi’s Theory Z will promote stable employment, high productivity, and high employee morale and
    satisfaction. Based on this managers focused on developing employees’ skills, providing them with
    growth opportunities, and creating a sense of ownership and involvement in decision-making as well
    as providing incentives.
    However, Abraham Maslow’s hierarchy of needs theory indicates that human beings are motivated to
    fulfill their needs in a hierarchical order, starting from the most basic needs and moving to more
    advanced needs till it gets to self-actualization, which is the final and ultimate need became apt
    because as time goes by employees make more and more demands for better conditions of service to
    enable them performance better on the job. This implies that as managers try to satisfy the needs of
    their workers to make them perform beyond expectation, more needs arise making this unattainable.
    How then can Organizational leaders make their employees/staff PERFORM BEYOND
    EXPECTATION? This is the essence of this discourse.
  2. TO MAKE YOUR STAFF PERFORM BEYOND EXPECTATION
    You must MAKE THEM become
    Transactional Entrepreneurial & Transformational
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    06
    3.1. TO BECOME TRANSACTIONAL APPLY
  • Contingent reward;
  • Management-by-exception,
  • Negative feedback and contingent aversive reinforcement–
    TO BECOME ENTREPRENEURIAL APPLY;
  • Risk Taking
  • Pro-Active
  • Vision
  • Experiment
  • Charisma
  • Creativity-
    TO BECOME TRANSFORMATIONAL
  • Inspirationalzing
  • Iintellectualising.
  • Individualized consideration;
  • Intellectual stimulation
    TRANSACTIONAL LEADERS
    Ÿ Concept akin to views of scientific management (in the early 20th century),
    Ÿ Assume that workers can only be motivated by rewards
    Ÿ Use the exchange principle- Carrot and stick Principle
    Ÿ The reward can be translated into financial or non-financial means e.g. bonuses
    Ÿ Indicate how to execute tasks, sources, and resources to be used.
    Ÿ Inform workers beforehand what reward will be given for performance.
    Ÿ Ensure conditions are optimal for staff to perform tasks successfully.
    Ÿ Monitor employees’ work closely and take corrective action when things go wrong.
    Ÿ Management By Exception (MBE), correct to prevent mistakes applies.
    MBE is Divided into two: Active management & Passive management. In
    Active Management By Exception- Leaders actively monitor students’ work and take
    immediate corrective actions when things go wrong.
    In Passive Management By Exception- Leaders only intervene when objectives are not met
    or when problems become serious.
    Ÿ When employees perform well & complete assignments within the agreed time, they are rewarded.
    Ÿ Relationships between leaders and staff remain typically business-like.
    Ÿ Clear definitions between tasks and performance exist.
    Ÿ Organizational leaders monitor progress and take corrective action if required.
    Ÿ When staff meet leaders’ expectations, they receive bonuses.
    07
    Ÿ On the contrary organizational leaders will provide suggestions, advice, and feedback that enable
    staff to change and improve their performance.
    Ÿ Staff feel supported and this provides a positive stimulus that enables them to finalize their work
    properly.
    Ÿ
    Advantages:
    Ÿ Suitable for measurable routine tasks.
    Ÿ Rewards give extra stimulus for high performance.
    Ÿ The reward factor enables leaders to get staff to do what is required of them.
    Ÿ It helps leaders to pre-set objectives and indicate reward patterns.
    Ÿ Heavy sanctions can be imposed when staff display unwanted or negative behaviors.
    Ÿ Leaders here have an implicit interest in both staff and the organization.
    Ÿ Stimulates staff to work harder because of the reward exchange.
    On the other hand,
    Ÿ Staff may feel unjustly treated and not valued
    Ÿ Relationships between leaders and staff can sour as ‘One good turn deserves another’
    Ÿ The reward issue may be questioned, however, it may not be in monetary terms and
    sanctions should be cautiously applied.
    Ÿ Here organizational leaders are satisfied and the goal is also achieved. Transactional leadership
    style is thus the process through which the task and human dimensions of the organization are
    reconciled and integrated.
    3.2. ENTREPRENEURIAL LEADERSHIP: is;
    Ÿ Modern leadership is necessary for organizations to prosper. Kuratko (2007) challenges leaders
    to create internal entrepreneurship as an integrated concept that encourages individuals in an
    innovative manner. This perspective has revolutionized businesses at every level and in every
    country.
    Ÿ It has become the center of national advantage, and of utmost importance for carrying out
    innovations and enhancing rivalry (Porter, 1990).
    Ÿ Ability and willingness to perceive and create new economic opportunities (new products, new
    production methods, new organizational schemes, and new product-market combinations), and
    introduce new ideas into the market, in the face of uncertainty and other obstacles, by making
    decisions on location, form and the use of resources and institutions (Wennekers & Thurik, 1999).
    Ÿ Made the world economy achieve the highest economic performance in the last ten years (Kuratko
    2007).
    Ÿ Is in all fabrics of our economy including education, constituting 95% of new wealth created by
    entrepreneurs and innovators (Timmons, 1999).
    Ÿ Stimulates individuals to find innovative spirit, aspire, develop, and manage enterprises
    (Swierz et al. 2002).
    08
    Entrepreneurial Managers:
    Ÿ Continuously acquire new competencies and capabilities required for successful competition and
    challenging activities.
    Ÿ Motivate, direct, and lead employees to a defined vision.
    Ÿ Set clear goals, and identify & create opportunities.
    Ÿ Create, identify innovation, and take risks
    Ÿ Manage for opportunity and advantage seeking.
    Ÿ Have seven characteristics
    Seven Characteristics EL
  1. RISK TAKING – Entrepreneurial leaders have been mostly characterized by their propensity
    and ability to take calculated risks. (Bagheri, 2013). Based on their meta-analysis, risk
    propensity is vital in entrepreneurship.
  2. PROACTIVE- acting and anticipation of future problems, needs, or changes- (Okudan
    2004),
    which enhances creativity, and perseverance to achieve.
  3. VISION- Key factor that inspires employees towards goals and direction on how to get
    ”things” done or create commitment
  4. INNOVATION -The tendency and ability of entrepreneurial leaders to think creatively and
    develop novel and useful ideas in opportunity recognition, resource utilization, and
    problem-solving (Chen, 2007; Gupta et al., 2004; Mattare, 2008; Okudan & Rzasa, 2006).
    There are two types of innovation: disruptive and sustaining innovation
  5. EXPERIMENT- Results To Advantages.
  6. CHARISMA –
    Ÿ Have natural capacity and personality traits or qualities (Nwankwo 1979) with special
    endowments that make them loved, adored, admired, and cherished by the majority of students.
    Ÿ Are born great.
    Ÿ Staff are always fully in support of him/her.
    Ÿ Easily accepted by organizational staff & others.
    Ÿ All they say and do are dogmatic truths.
    Ÿ Often honest, loving, eloquent, trustworthy, straightforward, selfless individuals/ heroes/
    heroines,
    Ÿ Loved by all employees because they are trustworthy
    Ÿ Neat and well dressed; expect the staff to do the same.
    Ÿ Fights for staff’s course- defends employees in all possible ways
    Ÿ Very friendly, always willing to help staff,
    Ÿ Very obedient. Keep to organizational policies rules and regulations.
    Ÿ More person-oriented than task-oriented.
    E.g. Jesus Christ, Napoleon, Fela Ransome Kuti. Martin Luther King Jr.
    09
  7. CREATIVITYŸ
    Production of novel and useful ideas in all domains
    Circumstances Where EL Is Effective
    Ÿ When innovation and creativity are targeted.
    Ÿ When employees are open and ready for it.
    Ÿ When they are highly educated e.g. experts and professional staff
    Ÿ When staff do not need much guidance due to experience, expertise, and professionalism.
    Circumstances Where EL Is NOT Effective
    Ÿ Where a lot of regulations & laws restrict employees.
    Ÿ When quick decision-making is necessary
    Ÿ With an inexperienced staff that needs a lot of guidance.
    Ÿ When employees are not highly educated or experienced.
    Transformational leadership
    Once upon a time, someone discovered a ‘magic’ that raises ‘dead’ organizations and ‘dead’
    individuals, including schools and students, and makes them very active and successful.
    TRUE STORY 1: In 1994 Lethwood, Begley, and Cousins used the magic on teachers and found
    perceived teacher outcomes. In other words, they performed better than they were doing before the
    magic.
    TRUE STORY 2: In 1996, Barling, Weber, and Kellaway used the same magic on Bank managers
    and found that the financial performance and commitment increased and they were doing better than
    those without the magic.
    TRUE STORY 3: In 1987 Onnen applied it to a Methodist church whose worshippers were leaving
    and the church was folding up. To the greatest amazement of the competitors, members, and
    managers, the church bounced back with many more ministers, worshippers, church attendance, and
    membership growth, than before the magic was applied to the ministers of the church.
    TRUE STORY 4:In 1996 Podsakoff, Mackenzie, and Bommer tried it on a German bank and found it
    made the unit performance higher, while sales managers and their sales representatives had increased
    sales (The above indicates that
    TRUE STORY 5: In 2001, Mackenzie, Podsakoff, and Rich used it on Sales Managers whose sales
    were getting so bad that they risked being sacked. Surprisingly, their sales increased much better than
    the others that were not given the magic.
    TRUE STORY 6: In 2008 Baldwin, Bommer, and Rubin found that: employees working under
    managers with this magic were more satisfied, more optimistic about the future, less likely to leave
    their jobs, more likely to trust their leaders, and perform higher than employees who work for
    managers without this magic.
    10
    TRUE STORY 7: In 2009, having heard of the above successful stories, Gumusluoglu, Lale, Ilsev,
    and Arzu, decided to test the magic of organizational innovation in a firm in a developing country.
    During that period, the innovation of workers was the most relevant factor for organizational
    performance in developing new or improved products or services and its success in bringing those
    products or services to the market during that period too. Consequently, all the organizations sought
    workers with innovation capabilities. The magic worked. He found that the organizational innovation
    with this magic showed ‘stronger external support at higher levels than those without the magic.
    TRUE STORY 8: As years go by many more people learned of this magic. So recently in 2016, Abu
    Orabi and Tareq decided to test it on an organization in Jordan to improve its Performance. Like
    others, the magic did not waste any time in shooting the performance of the organization from below
    30% to 81.6%. The shortage of 14% was attributed to one of the four components of the magic that was
    not properly applied. In comparison, the other 3 yielded a 100% result each, showing that the magic
    was a significant factor contributing to this outcome.
    TRUE STORY 9: In 2021, Effiyanti EFFIYANTI, Abdul Rahman LUBIS, Sofyan SOFYAN, and
    Syafruddin SYAFRUDDIN tested the authenticity of this magic in Indonesia and found it to be a
    significant predictor of readiness to change, it proved relevant in empowering knowledge-sharing
    quality, which in turn affects organizational performance.
    TRUE STORY 10: Andy Hargreaves and Alma Harris and his research team: Alan Boyle, Kathryn
    Ghent, Janet Goodall, Alex Gurn, Lori McEwen, Michelle Reich, and Corrie Stone-Johnson took a
    different turn in 2007 to apply this magic to ailing institutions and students to see if they can ‘perform
    beyond expectations. This is because they understand that this magic fosters participation in school
    decisions; and emphasizes morals, communication, and authenticity, which allows students to make
    their own decisions and have autonomy. As a result, they got sponsorship to seek ways for this magic.
    They got it used it and made the ailing schools perform beyond expectation.
    Good news!!!:
    The interesting thing about this ‘magic’ is that
    it never fails !!!
    If properly applied
    The schools treated by Andy Hargreaves and Alma Harris and their team the impact of the
    magic
    Ÿ Many of the case studies selected had faced bankruptcy and relegation. In some cases, the declines
    and recoveries of coasting organizations that had been trading on past reputations or that had
    experienced and then recovered from unexpected performance dips were less dramatic but
    nonetheless real.
    Ÿ Cricket Australia, John Cabot Academy, and Mills Hill Primary School all exemplify this sort of
    awakening on, takeover, closure, or public and professional ignominy after damning reports and
    disastrous results. Yet, they had turned around to achieve not only solvency and survival but also
    impressive levels of success.
    11
    Ÿ For instance, Fiat Motors, M&S, Scott Bader, Burnley Football Club, Hull Kingston Rovers,
    Walsall local authority, Tower Hamlets local authority, Grange Secondary School, Central
    Technology College, and Kanes Hill and Limeside primary schools all achieved remarkable
    revivals.
  8. One of the schools is a London-based school with mostly Bangladeshi participants. In 1997, it
    was positioned 149th out of 149 local education authorities. In the end, they ranked it above
    the mean of all local authorities on all key indicators of student achievement.
  9. Another in the West Midlands, was performing minimally and was judged inadequate in
    performance by the Ofsted inspection agency following a decade of previous
    underperformance. Consequently, it was handed to a private contractor, Serco for
    improvement. With the magic, Serco achieved a substantial rate of initial improvement from
    2001 to 2002 and further sustained it from 3003 to 2008
  10. Grange Secondary School in Oldham, Lancashire, which serves a predominantly Bangladeshi
    population in a community that ranks among the top 1 percent in the country on indices of
    deprivation, almost failed its Ofsted inspection in 1996. By 2005, it ranked as the
    highest-performing visual arts college out of 30 in the country and remained in the top 2 by
  11. By 2008, this figure had increased to 71 percent. Grange Sec Sch was converted into a
    city academy in September 2010.
  12. John Cabot Academy in south-west England is an innovative and entrepreneurial school,
    which was formally established in 2007 after being a city technology college. Examination
    results have been consistently above the national average since the school’s first cohort of
    students sat their GCSE examinations in 1998. Steady improvement in these results from 1998
    to 2003 preceded a sudden drop in 2004 from which it took four years to recover. Even then,
    results remained above the national average. Cabot’s 2009 Ofsted report ranks it as
    ‘outstanding’ (the highest grade) in almost all categories.
  13. Central Technology College was a small secondary school serving around 400 boys in
    Gloucestershire. After a demoralizing last-minute derailment of its plans to merge with a local
    girls’ school in 2003, its examination performance record fell dramatically back to 1996 levels
    after years of sustained improvement. Following two years of steady recovery from 2003 to
    2005, Central entered a strategic partnership with the Ninestiles Consortium in Birmingham.
    After dramatic improvements in its 2006 GCSE results, a 2007 Ofsted inspection report
    judged that – Central was now a ‘good’ school but, in 2009 it was announced that Central would
    be merged with a lower-performing neighbor to form a new academy.
  14. West Oaks North East Specialist Inclusive Learning Centre operates. The main site, West
    Oaks School, is a specialist technology college. All 132 students (aged 2–19) who attend the
    learning center have a statement of special educational needs. These statements cover a wide
    12
    range of conditions including profound and complex disabilities, and various behavioral,
    emotional, and social difficulties. The center’s 2007 Ofsted report awarded it the top grade,
    ‘outstanding’. The inspectors’ report judged the school to be ‘extremely effective’ in ensuring
    that pupils make ‘outstanding progress’ in ‘catching up to nationally expected standards’.
  15. Kanes Hill Primary School serves a socio-economically disadvantaged housing estate in the
    suburbs of Southampton. The school is in the top five percent of the most deprived areas in the
    country. 56% identified special educational needs. In 1997, schools were in the bottom five
    percent nationally. Results have improved dramatically since 1997. For the last three years,
    the school has far exceeded the national average in test scores and has appeared in the top two
    percent of schools on contextual value-added achievement. Ofsted inspection reports in 2005
    and 2008 confirm that although children start school with very low levels of literacy,
    numeracy, and social skills, by the time they leave at age 11, they have all made exceptional
    progress in academic and personal development.
  16. Limeside Primary School in Oldham is set in significant social and economic deprivation.
    Most of the school’s families live on the local housing estate in rented accommodation. A high
    number of students are eligible for free school meals and more than a quarter of the students
    have learning difficulties and/or disabilities. A series of critical Ofsted inspections resulted in
    the school being placed in special measures in 2000. In the past decade, Limeside has
    experienced a steady and sustained improvement. Test scores are now well above the national
    average, and the 2007 Ofsted inspection report judged the school to be outstanding.
  17. Mills Hill Primary School, in Oldham, in 2004, which judged it to be ‘causing concern’.
    Despite more favorable community demographics compared with the other two Oldham
    examples, the school’s performance had dipped so that it was now a coasting school – doing
    less well than might be expected given its local circumstances. In recent years the school has
    improved its performance but most importantly is known for its community-focused work,
    which is viewed as exemplary
    IMPACT- Three types recorded:
    Ÿ SEQUENTIAL performance beyond expectations over time through revival or awakening after
    previous poor performance or attainment of high success following unheralded early beginnings
    Ÿ COMPARATIVE performance beyond expectations about high levels of achievement compared
    with peers
    Ÿ CONTEXTUAL performance beyond expectations as evidenced in strong records of success
    despite various indicators of relatively weak investment, limited resource capacity, or very
    challenging circumstances.
    13
    APPLICATION OF TLBS FOR PERFORMANCE BEYOND EXPECTATION
    Ÿ APPLY ALL THE SIX TLBs – Padsokoff (1996):

    HISTORY OF TLB
    Ÿ Coined by Mcgregor and developed by M.A. Bass (Padsakoff, 1996)
    Ÿ Earlier, it was perceived as a great leadership style only for the gifted in top management positions.
    Ÿ Studies have shown that it can be LEARNT AND APPLIEDby anyone.
    Ÿ Leadership literature demonstrates its usefulness to many organizations, especially the ailing
    ones.
  18. ARTICULATING A VISION:
    Ÿ Organizational Leader Identifies New Opportunities for Employees.
    Ÿ Organizational Leader Captures Hearts & Minds of Stakeholders
    Ÿ Talks Positively About the Vision.
    Ÿ Provides Guide for the Organizational Members.
    Ÿ Clears the Way for the Organization.
    Ÿ Employees can Easily Follow / Offer their services.
    How Organizational leaders can articulate vision:
    Ÿ Repeats the vision often,
    Ÿ Explains the significance of the vision to the staff,
    Ÿ Appeals to higher staffs’ values,
    Ÿ Uses metaphors in communicating to staff,
    Ÿ Uses emotional appeals for the staff,
    Ÿ Speaks in positive terms to and about his / her staff and
    Ÿ Uses the term ‘we’ instead of ‘I’
    THE VISION
    Ÿ Should be very clear and understandable
    Ÿ Must be in line with the vision of the Organization.
    Ÿ Must be futuristic and short (one sentence).
    Ÿ Should create a mental image in staff minds to further their enthusiasm and assist in
    directing their daily activities.
    SUMMARILY, THE VISION STATEMENT SHOULD:
    Ÿ Create a positive picture of the future:
    Ÿ Must be important to staff,
    Ÿ Indicate plans and actions as necessary in dynamic situations,
    Ÿ Communicate the strategy of the Organization and make sure your actions are in concert
    with the overall strategies,
    Ÿ Involve the right people in developing the strategy for your Organization.
    …Always remember that you can only lead where you are capable and willing to go-.
    Lachlan Mclean
    14
  19. PROVIDING AN APPROPRIATE MODEL:
    Ÿ Managers MUST show a good example.
    Ÿ Be a role model
    Ÿ It is so powerful that it sets an environmental cue that- this act is important TO ME.
    Ÿ Indicate through your behavior that the vision is critical TO YOU.
    Remember that;
    Ÿ Nothing is as potent as the silent influence of a good example- James Kent.
    Ÿ Be clear about your values.
    Ÿ Put them into practice and act towards them. In other words;
    Ÿ Be clear about your expectations of your employees
    Ÿ Hold yourself to the same standard and expectations to which you hold your employees
    Ÿ Be consistent in your display of a desired behavior
    Ÿ Remember, small indiscretions can have major consequences. e.g. 1st lady and daughter’s
    graduation ceremony abroad during the ASSU strike.
    Ÿ Perform desirable behaviors where observable. If no one sees you doing good or knows about it,
    that behavior cannot serve as a model.
    Ÿ The Organizational Manager who shows good examples is more likely to be better appreciated by
    the employees.

  20. FOSTERING THE ACCEPTANCE OF GROUP GOALS
    Ÿ Organizational Managers’ behaviors should lead to cooperation among employees and the larger
    community and get them to work together towards achieving the school’s superordinate goal- The
    group goal of the community.
    Ÿ Group goals are very essential because they get all concerned committed to achieving them.
    Ÿ Provide a sense of purpose/ rallying point and common objectives for all.
    Ÿ Set a superordinate goal and Make the goal SMART
    S – Specific
    M – Measurable
    A – Attainable
    R – Relevant
    T – Time-bound
    Ÿ Encourage staff to work together by moving them closer together: encouraging informal contacts
    (e.g. lunches after meetings etc.)
    Ÿ Continually remind staff that ‘we are all in it together’ and that
    Ÿ Success for each person depends upon the group’s success, so “Together we will succeed” should
    be the slogan.
    15
  21. COMMUNICATING HIGH-PERFORMANCE EXPECTATIONS
    Ÿ Organizational managers should always expect cooperation, excellence, high quality, and high
    performance.
    Ÿ Reject half measures.
    Ÿ High performance and nothing short of it in all ramifications.
    Ÿ No room for incompetency.
    Ÿ Let your staff believe and trust that they can make it.
    Ÿ Let your staff believe that they can succeed if they try a Little.
    Ÿ There Should Be No Room for Failure.
    Ÿ SUCCESS Is The Key Word And Everyone Should Work Towards Success.
    Ÿ Note the Pygmalion effect (Self Fulfilling Prophesy). Apply it based on the premise that;
    If you form certain expectations of people and communicate them through behavioral cues those
    people will respond by adjusting their behaviors too which will result in your original expectation
    of them being true.
    Ÿ To Communicate High-Performance Expectations:
    Ÿ Set high standards for your employees.
    Ÿ Communicate the high standards to them and your confidence in their ability to achieve those
    standards.
    Ÿ Let your staff know that you are there to help them accomplish high performance,
    Ÿ Encourage your staff to seek help from you wherever and whenever they feel like it.
    Remember that if you;
    Treat a man as he is, and he will remain like that but if you treat a man as he ought to be or should be,
    he will become as he can and should be” – so treat your students as they should be MAKING THEM
    PERFORM BEYOND EXPECTATIONS.
  22. PROVIDING INDIVIDUALIZED SUPPORT:
    Ÿ Exhibit behaviors that show you respect your employees.
    Ÿ Be concerned about their personal feelings and needs. It makes them feel valued, capable, and
    loved.
    Ÿ Pay attention to what they want, say, and do-
    APPLY THE DIAMOND RULE
    Remember that;
    You can’t be a good manager/teacher unless you generally like your students, this will make you bring
    out the best in them. – Richard Bransom.
    It is necessary that you:
    Ÿ Make interpersonal connections with your staff. You can discuss family affairs or interesting issues
    (not only official matters)
    Ÿ Care genuinely, showing compassion in action.
    Ÿ Encourage continuous development and growth in your employees.
    Ÿ Send messages that say, ‘I care about you and expect the best for you. You have the potential, I trust
    you, and I count on you. I know you will make it.’
    16
    Studies have shown that providing individualized support serves as a buffer to students’ stress,
    enhanced commitment, and improved performance. To provide individualized support, you
    should:
    Ÿ Build positive relationships with your staff, so that they will feel comfortable being with
    you.
    Ÿ Determine how much support and what type each staff needs by observing their behaviors
    and asking individuals what he/she need from you.
    Ÿ Encourage continuous development and professional growth of your staff. If possible help
    them register and become professional members of their associations.
  23. PROVIDING INTELLECTUAL STIMULATION:
    Ÿ Exhibit behaviors that challenge staff in their work and make it better
    Ÿ Discourage “the way it has always been done” or “business as a usual syndrome”.
    Ÿ Allow your employees to be stimulated. They must work ahead of the leader.
    Ÿ Be the facilitator- encourage independent study, research, and experimentation.
    Ÿ For intellectual stimulation, the school manager/teacher should:
    Ÿ Encourage imagination, creativity, and innovation.
    Ÿ Challenge old ways of doing things.
    Ÿ Look for better ways of doing things
    Ÿ Encourage staff not to think like you buy differently in a better way
    Ÿ Be willing to take risks for potential gains
    Ÿ Make it acceptable to fail as Learning from failure is helpful.
    Ÿ Send your staff shopping for new ideas and innovations
    Ÿ Put idea gathering on your agenda
    Ÿ Make it safe for them to experiment
    Ÿ Eliminate fire housing (dismissing ideas with reasons that they will not work). Try first and
    find out.
    Ÿ Honor risk takers. They are great innovators.
    Ÿ Encourage positive and Design thinking a
    Ÿ Be innovative, encourage, and reward innovations.
    Remember that;
    Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night
    with a new idea because they realized something that shows holes in how we have been thinking or
    doing things. It is an ad-hoc meeting of six people called by someone who thinks he has figured out
    the coolest new thing ever and who wants to know what people think of his idea. – Stev
    17
    THE FOUR I’S OF TRANSFORMATIONAL LEADERSHIP
    The four main behaviors in TLB are known as the Four I’s
    (Hall, Johnson, Wysocki and Keppner (2002).
    THE FOUR I’s
    Idealized influence + Inspirational motivation
  • Individualized Consideration+ Intelectual Stimulation
    = PERFORMANCE BEYOND EXPECTATION
    “Additive” effect of“Performance beyond expectation”,Northhouse (2001).
    NOTE that all the FOUR I’s MUST BE APPLIED by the Organizational Leader for employees TO
    PERFORM BEYOND EXPECTATION
  1. IDEALIZED INFLUENCE
    Idealized influence is linked to charisma (Gallis, 2001):
    Idealized managers are charismatic & make attractive decisions for the achievement of goals and
    objectives.
    Ÿ Build confidence and trust,
    Ÿ Provide role models that staff emulate
    Ÿ Are respected, admired, trusted.
    Ÿ Provide a foundation for accepting some radical changes
    Ÿ Instill pride and respect in staff
    Ÿ Optimistic in dealing with puzzling issues.
    Ÿ Maintain high ethical standards & obedience to rules and regulations.
    Ÿ Prevent and resolve conflicts.
    Ÿ Instill in staff values of truth, confidence, fearlessness, research hard work.
    INSPIRATIONAL MOTIVATION
    The Organizational leaders should;
    Ÿ Have basic knowledge of good communication skills that make vision understandable, precise,
    powerful, engaging, and challenging.
    Ÿ Encourage staff to be optimistic about the future, believe in their abilities & aim at performance
    beyond expectation.
    Ÿ Articulate vision that is appealing and inspiring to staff.
    Ÿ Challenge staff with high standards, of communication
    Ÿ Provides meaning for tasks at hand.
    Ÿ He has a strong sense of purpose and determination and hence produces staff who are like
    him/herself.
    Ÿ Motivate students to commit vision and objectives to action.
    Ÿ Encourage team spirit to achieve goals.
    Ÿ Inspire a shared vision,
    Ÿ Encourage employees to think of new and better ways of doing things.
    Ÿ Involves employees in shaping and reshaping organizational strategies regularly.
    Ÿ Inspire employees to research, and be investigative for excellent performance.
    Ÿ Develop in staff the spirit of love, peace, and appreciation of their noble profession/ jobs for
    optimal performance.
    18
  2. INDIVIDUALIZED CONSIDERATION–
    The Organizational leader should;
    Ÿ Attend to individual staff’s needs,
    Ÿ Acts as a mentor or coach to students and listens to their concerns while supporting them always.
    Ÿ Keep communication open and place challenges before them.
    Ÿ Encourage individual contributions of staff.
    Ÿ Motivate employees to have confidence in themselves.
    Ÿ Lay emphasis on the need for respect & restore the dignity of individuals at every point in time.
  3. INTELLECTUAL STIMULATION- The Organizational leader should;
    Ÿ Arouse & changes staff’s awareness of problems and their capacity to solve those problems.
    Ÿ Arouse questions, assumptions, and beliefs.
    Ÿ Encourage staff to be innovative and creative in approaching old problems in new ways.
    Ÿ Promote critical & design thinking and, problem-solving for employees’ improvement.
    Ÿ Demand, nurture & develop staff to think wisely, critically, directly & independently.
    Ÿ Expose staff to the scientific method of approach which is characterized by experimentation.
    Ÿ Encourage improvisation where necessary.
    Ÿ Apply a demonstrative approach in dealing with staff, especially at puzzling points.
    Ÿ Ties vision to strategy for its achievement.
    Ÿ Express confidence, accuracy decisiveness, and optimism about the vision and its implementation.
    Ÿ Group staff according to their intellectual abilities and approach them accordingly to achieve
    results and be innovative and creative at work.
    Implications for organizational managers:
    i. Develop a challenging and attractive vision, together with staff.
    ii. Tie the vision to a strategy for its achievement.
    iii. Develop the vision, specify, and translate it into actions.
    iv. Express confidence, decisiveness & optimism about the vision & its implementation.
    v. Realize the vision through small planned steps and small successes on the path to its full
    implementation.
    THANK YOU AND REMAIN BLESSED

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